MicrostockGroup
Microstock Photography Forum - General => General Stock Discussion => Topic started by: nishank.sethi on May 19, 2009, 07:01
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Hi all,
What do you think are the sales channels utilized by microstock websites,
a) Is it solely through web-based sales? or,
b) Do they also have dedicated sales, marketing or business development teams (to pitch to corporate clients etc.) attracting business for them? If yes, what is their percentage (approx.) contribution to the overall sales?
Regards,
Nishank
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It's both really. At least for us at Cutcaster. You need to figure out a lot of the metrics to determine what the costs are surrounding the acquisition of a new buyer and once you figure that out you can determine if it makes sense and you want to spend your money to scale that part of your business to get more buyers. it could include pay per click advertising, print advertising, direct sales calls or finding distribution through biz dev partnerships. All cost different amounts but determining the return on each investment is what i think will seperate the winners from the losers. That is a bit of stream of conciousness so hope it helps. I can write in more detail later if you want.
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Dear Mr. Griffin,
Thank you for your reply.
Added a lot of perspective to my understanding of the market.
To put across some more queries, I have taken the privilege to send across a personal message on your microstockgroup.com email. Please have a look.
Looking forward to your response.
Best Regards,
Nishank