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Getty Images is the world’s leader in visual communication, with over 170 million assets available

That does put the 50 million of Shutterstock in perspective.

And Getty is exclusive content, right? If so, can you imagine if only 30% of those images were to be submitted to the micros if Getty falls over.

Sales would drop for everyone.

Well, there are places that host billions of images. News, sport, entertainment, celebrity, there is a lot of themes that Shutterstock doesn't have.

Add all those historic archives that Getty bought with a few iconic images but lots of images rarely anyone is looking for these days.

And no, not all content on Getty is exclusive.