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Author Topic: ImageBrief throws in the towel and is closing down  (Read 2716 times)

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« on: March 01, 2018, 08:54 »
0
""Today, we're announcing that after six years of connecting agencies, brands and creators, we will be closing down ImageBrief's photographer marketing services.

We're proud of the products and apps we built, but even more so, we're grateful for the community that enabled them to grow. More than 70,000 creators earned millions of dollars collaborating with 12,500+ global agencies and brands in 169 countries.

There has never been a better time for creators to thrive. Demand for content has increased, and the tools to create world-class creative are more accessible than ever.

Our talented team of engineers, designers, developers, and curators have worked tirelessly to make ImageBrief a success in a competitive and rapidly evolving landscape, and our immediate priority is to help you transition to other services to support your business.

In the coming days, our team will be in contact with you directly with detailed information about your specific account, license history, and services. Over the next week, we recommend logging into ImageBrief to download and retain your license history and related assets. Further details can be found in the FAQ's below.

We want to thank you for your participation and loyalty, and look forward to working with you in the coming weeks to ensure a smooth transition.

Sincerely,

Team ImageBrief""


steheap

  • Author of best selling "Get Started in Stock"

« Reply #1 on: March 01, 2018, 10:33 »
+2
Just goes to show the power of the pen from Brutally Honest Alex! :)

https://brutallyhonestmicrostock.com/2018/02/16/why-imagebrief-is-probably-a-waste-of-your-time/

Steve

Noedelhap

  • www.colincramm.com

« Reply #2 on: March 01, 2018, 11:00 »
+20
Love how they announce their demise with a load of marketing-talk.

- "never been a better time for creators to thrive"
- "demand for content has increased"
- "we're grateful for the community that enabled [our products] to grow"
- "worked tirelessly to make ImageBrief a success"
 
Whatever happened to honesty, something like:

"We've failed. We were unable to thrive in a competitive market, because our image briefs sucked, our business model was unsustainable and nobody really cared about our services. We really didn't have a clue of how to run a business."

niktol

« Reply #3 on: March 01, 2018, 11:43 »
0

Whatever happened to honesty, something like:

"We've failed. We were unable to thrive in a competitive market, because our image briefs sucked, our business model was unsustainable and nobody really cared about our services. We really didn't have a clue of how to run a business."

Honesty is too expensive to sell. Too few buyers.

Brasilnut

  • Author Brutally Honest Guide to Microstock & Blog

« Reply #4 on: March 01, 2018, 12:14 »
+1
Just wish I didn't waste my time submitting to those 41 briefs of which only 6 were awarded (15%). That and some of those ridiculous prices for single images (+$1k) made me highly suspicious of their flawed business model.

Thanks for the link, Steve. I just quickly published a follow-up article:

www.brutallyhonestmicrostock.com/2018/03/01/oh-dear-imagebrief-is-closing-shop/

Now my eye is on Snapwire...perhaps they'll be the next ones to fold.

Shelma1

« Reply #5 on: March 01, 2018, 12:34 »
+9
It's a sad day when a photographer thinks $1K+ for an image is "ridiculous."

« Reply #6 on: March 01, 2018, 12:38 »
+4
I sensed the writing was on the wall about a year ago, there just seemed to be less attention and communications whereas as previously there was more of a marketing effort and buzz across social media and briefs were closed fairly soon after they expired. I made $2700 with them in my first year 2015/16. Also some briefs that I shot specific images for and weren't chosen were removed from the site and submitted to Shutterstock, one image has gone on to make about $750 as RF. So wasn't a complete waste of time for me, now I have over 800 exclusive images that were on ImageBrief to upload somewhere..... ::)

« Reply #7 on: March 01, 2018, 13:10 »
0
Love how they announce their demise with a load of marketing-talk.

- "never been a better time for creators to thrive"
- "demand for content has increased"
- "we're grateful for the community that enabled [our products] to grow"
- "worked tirelessly to make ImageBrief a success"
 
Whatever happened to honesty, something like:

"We've failed. We were unable to thrive in a competitive market, because our image briefs sucked, our business model was unsustainable and nobody really cared about our services. We really didn't have a clue of how to run a business."
Even with the business crashing in flames they still can't help themselves............

« Reply #8 on: March 01, 2018, 14:28 »
+1
in the next two years we will see tens of announcement like this...most of stock and photo agency will close their doors.
while i suspect we will see a lot of new free libraries coming out.

« Reply #9 on: March 01, 2018, 14:50 »
+2
It's a sad day when a photographer thinks $1K+ for an image is "ridiculous."

It goes to show how little some people really know about the photography industry doesn't it

Brasilnut

  • Author Brutally Honest Guide to Microstock & Blog

« Reply #10 on: March 01, 2018, 15:34 »
+2
Quote
It's a sad day when a photographer thinks $1K+ for an image is "ridiculous."

I'm referring specifically to ImageBrief.

Look at this relatively generic brief, for $500/image. Really? How many of these types of images are there on Micros available for subs?

Semmick Photo

« Reply #11 on: March 01, 2018, 16:19 »
0
It's a sad day when a photographer thinks $1K+ for an image is "ridiculous."
Depends on what image though

Shelma1

« Reply #12 on: March 01, 2018, 16:20 »
+5
Large enterprises pay $500 per image through SS. Other agencies charge thousands of dollars. $1,000 for an image is far from ridiculous.

« Reply #13 on: March 01, 2018, 18:37 »
+1
I think the 'brief' concept could work, but in today's market the money has to flow in the other direction. Along with their photos, photographers would submit a bid for what they'd pay a client to use their work. 

« Reply #14 on: March 01, 2018, 19:34 »
+2
Closed my account 6 months ago, never had any sales.

« Reply #15 on: March 06, 2018, 15:21 »
0
I closed my account over a year ago and again it was about the so called brief's they sent out.
I spent a couple of days shooting images for this particular brief, uploaded my images, waited, waited waited and guess what the images they said were chosen had NOTHING whatso ever to do with the brief.

There has to be a niche in this modern marketplace for an ethical organisation that can do this surely.


 

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