I don't think it's just a student-thing only, it's more the "why pay if I can get it for free" philosophy. As I said before, many people I know, who can afford buying or renting DVDs, simply download from the internet. They laugh at the idea of not downloading just because it's illegal. I agree this is more entrained in the younger generations, but I see that in older people, mainly those who lived the boom of internet, when it was a challenge to copy and distribute content.