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Author Topic: Bag maker suing because their logo shows in another products commercial  (Read 4379 times)

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« on: March 02, 2010, 10:32 »
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Here is an interesting story of a bag maker - Louis Vuitton suing Hyundai for using their logo in a commercial
http://consumerist.com/2010/03/louis-vuitton-not-amused-by-hyundai-ad-wants-cash.html

Just the sort of reason why we have to remove logos on our images - except for the fact that Hyundai purposely added one in


« Reply #1 on: March 02, 2010, 10:41 »
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Nice one. I liked the LV-branded recycling skip too.

« Reply #2 on: March 02, 2010, 10:45 »
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That was a good commercial.  But now I can't decide whether to buy my wife another LV handbag or a new Hyundai.

LV should get billions.   :D

« Reply #3 on: March 02, 2010, 15:58 »
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Brandon,
never mind the Hyundai. There's always the bus :)
Go for the Louis Vuitton bag.
It's to die for :)

« Reply #4 on: March 02, 2010, 16:20 »
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Brandon,
never mind the Hyundai. There's always the bus :)
Go for the Louis Vuitton bag.
It's to die for :)

I prefer a used plastic grocery bag.  Versatile, packs small, and strong.
edit: not to mention stylish

donding

  • Think before you speak
« Reply #5 on: March 02, 2010, 16:43 »
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I had to watch the video twice to figure out what they were talking about. That ball appears for a second and I was paying more attention to the people who had the ball than the ball itself....

« Reply #6 on: March 02, 2010, 17:30 »
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I can't believe an ad agency wouldn't know they needed to get permission for that. Or maybe they did know and used the old "better to ask forgiveness than to ask permission" line of thinking. Except this is costing the company money!

« Reply #7 on: March 02, 2010, 17:52 »
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I can't believe an ad agency wouldn't know they needed to get permission for that. Or maybe they did know and used the old "better to ask forgiveness than to ask permission" line of thinking. Except this is costing the company money!

Isn't it the case that Superbowl advert slots are the most expensive air time on the planet? I think they were prepared to spend money to get their message across. If this thing goes viral Hyundai stand to multiply the value of their message hugely. It'll be cheap at the price. LV need to be careful that their protests don't backfire on them too.

macrosaur

    This user is banned.
« Reply #8 on: March 02, 2010, 18:02 »
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i'm afraid LV will lose the lawsuit as there's no LV logo in the Hyundai ad.

« Reply #9 on: March 02, 2010, 18:24 »
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Quote
Isn't it the case that Superbowl advert slots are the most expensive air time on the planet? I think they were prepared to spend money to get their message across. If this thing goes viral Hyundai stand to multiply the value of their message hugely. It'll be cheap at the price. LV need to be careful that their protests don't backfire on them too.

Yes, the old "even bad advertising is good advertising" at work.

« Reply #10 on: March 02, 2010, 18:25 »
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i'm afraid LV will lose the lawsuit as there's no LV logo in the Hyundai ad.
This is exactly the stand they will take and likely win.

« Reply #11 on: March 02, 2010, 18:32 »
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I'd hate to be the lawyer who okayed it.

RacePhoto

« Reply #12 on: March 02, 2010, 21:28 »
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I'd hate to be the lawyer who okayed it.

Who said "it's not their logo, it's some common shapes on a ball" let them prove intent!

and the ad agency guy said, "lets watch this explode into millions of free views and publicity."

After the courts throw it out Hyundai will write Louis Vuitton a thank you note.  ;D

Louis Vuitton will have proved that they are protecting their trademark (even with a loss) and Hyundai will be enjoying the Toyota recall with increased sales.

Honest now, would anyone here have even noticed the ball if the case hadn't been brought up? I was at a packed bar for the "wardrobe malfunction" Super Bowl halftime event and not one person noticed anything until the news came on pointing it out. Another marketing scam but in that case it backfired because it was actually offensive to some people. Most of those "offended people" never saw it when it happened.

macrosaur

    This user is banned.
« Reply #13 on: March 03, 2010, 04:31 »
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besides, as a european i really wonder what's this superbowl all about ...  watching that stuff makes me sleep.

« Reply #14 on: March 03, 2010, 11:29 »
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besides, as a european i really wonder what's this superbowl all about ...  watching that stuff makes me sleep.
This can be said of all professional sports. There is no bigger yawner in the world.

ShadySue

« Reply #15 on: March 03, 2010, 12:55 »
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Last week in Scotland:
Newish kilt chain Slanj (joke spelling) sells tshirts with the slogan "World Cup: anyone but England" playing on the old tradition that Scots will support anyone other than England in any sports event where they are not represented. And thankfully, we didn't qualify for the World Cup.
Policeman goes in and warns them that it might be construed as racist.
Company gets tons of free publicity out of it, including about five minutes on BBC Scottish News.
http://news.bbc.co.uk/1/hi/scotland/north_east/8533791.stm

macrosaur

    This user is banned.
« Reply #16 on: March 03, 2010, 15:25 »
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besides, as a european i really wonder what's this superbowl all about ...  watching that stuff makes me sleep.
This can be said of all professional sports. There is no bigger yawner in the world.

i'm starting to love Curling, funny stuff there !


macrosaur

    This user is banned.
« Reply #17 on: March 03, 2010, 15:26 »
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Last week in Scotland:
Newish kilt chain Slanj (joke spelling) sells tshirts with the slogan "World Cup: anyone but England" playing on the old tradition that Scots will support anyone other than England in any sports event where they are not represented. And thankfully, we didn't qualify for the World Cup.
Policeman goes in and warns them that it might be construed as racist.
Company gets tons of free publicity out of it, including about five minutes on BBC Scottish News.
http://news.bbc.co.uk/1/hi/scotland/north_east/8533791.stm



how can that be racist ? Gordon Brown is scottish by the way.


 

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