This seems like a gimmick to me, which may have worked because it is a gimmick. You shoot with a camera phone either because you have nothing else or because you want to prove a poitn and even if you are trying to prove a point it's still a gimmick. You are ultimately losing out on quality and resolution. Don't getme wrong, you probably can take good photographs on a camera phone, but if you have the choice I'd go a DSLR every time.

Obviously, a monkey could take these.  One hot light, ambient, push the button, run the instagram.  The only thing special is the subject, and possibly the shooter's name, if he's well known.