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Author Topic: July 2022 Brutally Honest Earnings Report  (Read 1371 times)

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Brasilnut

  • Author Brutally Honest Guide to Microstock & Blog

« on: July 31, 2022, 05:20 »
+3
Dear Microstock Colleagues,

Happy to share with you my July 2022 earnings report.

https://brutallyhonestmicrostock.com/2022/07/31/july-2022-brutally-honest-earnings-report/

Hope you had a good month.

Best regards,

Alex


« Reply #1 on: July 31, 2022, 06:58 »
+11
Thank you for sharing your experiences, quite interesting.

Regarding your success at Freepik and the notion that sales (or downloads) there do not eat into sales elsewhere:

They do not have a lot of good pictures yet. People like getting stuff for free, though.

So a limited supply meets a large demand. Therefor, it is not so surprising that people uploading good pictures there can see some modest success with it and I can also believe that any individual photographer uploading there may not see a direct negative effect on their own sales elsewhere, as probably only a small minority of buyers will check whether a picture they found at Adobe or Shutterstock may also be available for free elsewhere. After all, currently the chances for that are very small, the prices at Adobe and Shutterstock affordable and time is money. And if you have a subscription somewhere, it does not make any sense to look elsewhere for a picture you like, anyway.

However, even now, people downloading images at Freepik for free do not buy them anywhere else, so unless they would not have used a picture at all if it were not for free, if hurts someones sales elsewhere, even if it is somebody elses.

And the more pictures Freepik will get, the more people will download there instead of buying elsewhere and at the same time, the return for people uploading to Freepik will diminish, because the supply will then outstrip the demand there, too.

So in the end, sales at other agencies will suffer seriously, while the returns on Freepik will dwindle. Does not sound like a good plan to me. At least not for contributors.
« Last Edit: July 31, 2022, 07:14 by Big Toe »

« Reply #2 on: July 31, 2022, 07:06 »
+6
Agree, and with an economic downturn on the cards more customers will be looking for ways to save, even if they are already paying pennies for content. I hope contributors wise up to the need to strangle these places by withholding our content, before it is too late.

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #3 on: August 02, 2022, 13:44 »
+1
Your numbers 53% from SS, 35% from IS, AS and WS = 88% of all. Mine are similar as Alamy has fallen into a deep hole. AS and SS are roughly 50/50 for me, making up most of my earnings, maybe 88% or more. Small effort, small returns.

Only one small note, FAA with Pixels, the paid account, does better than my small Microstock agencies. I mean usually better than IS, better than WS, IS or Alamy and better than DT.  8)

I will not join Freepik unless it's to upload total Crapstock and see if I get anything back. Nothing good, nothing that has any hope. But I might, just for fun? While I am against free as it's potentially competition, I need to point out that most of the people who go to Freepik, wouldn't pay for an account on SS, AS or any major agency. They wouldn't pay for any image, anywhere. Yeah OK it enables them to get better free images, than if they had to search or steal them or use creative commons, but they are hardly the customer base, that buys our images from a reliable source.

« Reply #4 on: August 03, 2022, 02:36 »
+3
I need to point out that most of the people who go to Freepik, wouldn't pay for an account on SS, AS or any major agency. They wouldn't pay for any image, anywhere. Yeah OK it enables them to get better free images, than if they had to search or steal them or use creative commons, but they are hardly the customer base, that buys our images from a reliable source.

No so sure Pete, what I often see in printed or online media is a combination of Unsplash content with every now and then images from an agency, mostly iStock/Getty or Shutterstock. In other words, they try to get as many as they can for free and fill the gaps with paid content. Higher volume buyers are using free sites, or unlimited download plans to lower their regular subscription fees to agencies.

I will not join Freepik unless it's to upload total Crapstock and see if I get anything back.

I agree it's tempting to dump our definition of crapstock to unlimited download plans. The problem is: what you consider to be crapstock can turn out to be a high quality image for someone else. Experienced and weathered photographers dump what they think to be lesser quality images in unlimited download plans 'just to see what they can get' and to 'squeeze out every bit of money from their memory card'. It might actually sound like a good idea, because those lesser quality images might still have a significant "usability" factor to illustrate just another clickbait article. That lesser quality image might not survive the competition at other agencies but can do well in a lesser competitive environment of an unlimited download plan, earning the contributor a few bucks. Only a matter of time before the content in unlimited plans also gets saturated and better in terms of quality, and those few bucks will become a few cents. 

It's inevitable and there's no way of stopping the process, but uploading to iStock (record low 0,3c for a sale) and Shutterstock (10c trains) are as low as I can personally go. I still submit to them because they also get me some nice sales, and at the end of the day, pretty stable earnings. I refused unlimited plans at DepositPhoto's and 123RF, and decided for myself to not upload to unlimited plans at for instance Freepik. Instead, I prefer to invest my time in getting better images that people would like to pay for, instead of investing time in producing and uploading crapstock.

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #5 on: August 03, 2022, 10:09 »
0
When I look at pages, I see more of Getty Images than any other agency. I saw one yesterday, Thinkstock. Must be an old article. The news that pops up on Bing is almost always Getty. But that's not the same as most of Microstock.

I don't know why someone would go to look at a free site, if they have a subscription? Subscriptions are pretty much more than anyone needs. So I'll guess that the image is something that's not available on the account they have with some agency? And there again is a problem, where, SS for example rejects images and then people put them up for free. Or some get rejected at not suitable for stock or the site doing the review.

No doubt though, that any free site, no matter what they have for quality or subjects, is competition. That's why I won't contribute to them.

As usual we're going off the OP post, into something else.  ;D What I see is 88% of his total, 53% from SS, 35% from IS, AS and WS = 88% of all. For me the numbers are larger because I cut out the loser agencies, and my returns are 50/50 from SS/AS. My throw away, is sometimes uploading to WS or Alamy. Worst of all is hanging on at DT, but they are easy uploads, fast review, and I'd like to make payout before I die.

Another way to say that, nothing below Dreamstime, I won't have an account with any of those and closed any that I did have.

I'll never understand why the same people who argue that a free site is taking away business and diluting their earnings, are willing to upload to places like Canstock, 123RF, Bigstock, Yay or the other bottom feeders, because those are also taking away sales from the better agencies. Is $2-5 a month that important to living that people will upload to places that are slow to review, slow to pay, have crazy systems, like Panther?

« Reply #6 on: August 03, 2022, 10:21 »
+1
When I look at pages, I see more of Getty Images than any other agency.

I just browsed the images on some German news sites I frequently go to and there too Getty is the one most often credited.
Other than that it's IMAGO, picture alliance or dpa - All german agencies and two I have never heard of before: Contentity and bitprojects. Upon googling them Contentity is another German agency and I have no clue what bitprojects is as google gives me results related to bit coins.
But none of the images used are from free sites.

I don't think I have ever consciously seen free images used anywhere but on (mostly personal) blogs.
« Last Edit: August 03, 2022, 10:23 by Firn »

« Reply #7 on: August 03, 2022, 12:17 »
0
I see more of Getty Images than any other agency.
I wonder how they work with Getty Images. If you click on the photos of NYC skyline and Getty is asking to $50 for extra small image ...
https://www.gettyimages.com/search/2/image?family=creative&phrase=nyc%20skyline

« Reply #8 on: August 03, 2022, 12:18 »
+1
When I look at pages, I see more of Getty Images than any other agency.

I just browsed the images on some German news sites I frequently go to and there too Getty is the one most often credited.  ..

it's name/brand recognition - when i tell people i do stock photography they usually don't know what that is until i mention Getty or Corbis (and occ'ly shutterstock).  so for newcomers or infrequent users those may be the sites they search first

when i google "stock photography' 2 of the 3 sponsored results are for getty & shutterstock and the first 'real' result is for SS
« Last Edit: August 03, 2022, 12:33 by cascoly »

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #9 on: August 05, 2022, 11:44 »
0
I see more of Getty Images than any other agency.
I wonder how they work with Getty Images. If you click on the photos of NYC skyline and Getty is asking to $50 for extra small image ...
https://www.gettyimages.com/search/2/image?family=creative&phrase=nyc%20skyline

Yeah, volume contracts and maybe those Connect deals? But subscriptions and contracts, make people use the source they are paying for, not some other.

50%

« Reply #10 on: August 08, 2022, 06:31 »
0
I don't think the Freepik concept will work, people will come for the free stuff for a very long time without buying anything as soon you remove the free section they will gone. The agency will lower the royalties for the images till something very close to zero! I think 100,-$ treshold is chosen to save the agency from a too soon bankrupt, some will reach 100,- even several times but a lot will never meet 100,-$.
The agency sits in Spain what about an Interview?

Brasilnut

  • Author Brutally Honest Guide to Microstock & Blog


« Reply #12 on: August 08, 2022, 07:53 »
0
When I look at pages, I see more of Getty Images than any other agency.

I just browsed the images on some German news sites I frequently go to and there too Getty is the one most often credited.
Other than that it's IMAGO, picture alliance or dpa - All german agencies and two I have never heard of before: Contentity and bitprojects. Upon googling them Contentity is another German agency and I have no clue what bitprojects is as google gives me results related to bit coins.
But none of the images used are from free sites.

I don't think I have ever consciously seen free images used anywhere but on (mostly personal) blogs.

Maybe it's country dependent. I see Unsplash images being used in premium newspapers, glossy magazines and their websites here. Not always, but still, it is being used, and to my feeling more and more.

Most of them use a combination of their own photographers for interviews and local reportages, mainly AP or other press agencies for global news articles, and then Unsplash and mainly Getty (sometimes Shutterstock or .... Eyeem(!) ) for more human interest, general articles or clickbait filler. I have the feeling they use free content from Unsplash wherever they quality-wise can, so they can limit lower the subscription fees at Getty or other major agencies. But of course, I don't keep numbers or records, I only do observations (I'm one of those fools who actually reads image credits)


 

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