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Author Topic: Microstock vs. Unsplash  (Read 7574 times)

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« Reply #25 on: March 30, 2021, 21:54 »
+2
Maybe they intend to populate istock's offerings with newly acquired Unsplash content.  Then increase their profits by skewing the search results towards said content.  Customers need not know the content is also available as creative commons.   Contributors need not be paid because they already gave away all rights.
I think that's exactly what they'll do.

Does unsplash content typically have model or property releases?

https://help.unsplash.com/en/articles/4179580-dmca-verification


« Reply #26 on: March 31, 2021, 04:00 »
0
It is going in Pinterest business model direction. That is great move by Unsplash to monetize on their success. I don't like them for obvious reasons (stock photographer), as stock market investor I would definitely invest in them, just like I did with Pinterest. Getty sees this potential, Amazon does also by planning to buy Pinterest. Congrats to team behind Unsplash.  (in case they had this all projected years ago)

PaulieWalnuts

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« Reply #27 on: March 31, 2021, 07:28 »
+3
Who didn't see the acquisition of Unsplash coming? In fact, who thinks the entire purpose of Unsplash was to build a free collection and sell it for a ton of money. Oh the irony.

I love the altruistic messaging of Unsplash.  "Unsplash is a platform powered by an amazing community that has gifted hundreds of thousands of their own photos to fuel creativity around the world".  And in the end, all of those photographers who felt a sense of philanthropy by "gifting" their work are now getting a lesson in ruthless business. It will be interesting to read reactions from their contributors.


wds

« Reply #28 on: March 31, 2021, 08:46 »
0
If I understand this correctly, Unsplash is inviting companies to provide images with their products and logos in them so that Unsplash users will effectively advertise the product for them when they download and use those images.

In the articles below, they detail both paid ad content by brands as well as just adding branded images to the collection (in the paid case, the brand pays Unsplash to show the brand content in searches where they think it'll work; content is still free)

https://unsplash.com/brands

https://medium.com/unsplash/introducing-unsplash-for-brands-3b60d1b4ad0c

They claim Unsplash is used more than Shutterstock, Adobe Stock and Getty combined (no idea if that's accurate; just noting that they pitch this about themselves)

https://buffer.com/resources/unsplash-for-brands/


Here's a collection of Surface devices as an example of brand linkage

https://unsplash.com/@surface

Does unsplash say somewhere that these images can be used without any "rights" issues?

Uncle Pete

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« Reply #29 on: March 31, 2021, 09:27 »
+1

They will use it as a marketing tool, but make sure it stops interfering with the real business.

I suspect that's a large part of this, plus bringing in people looking at free images, to do the bait and switch of all the rest of the "Free" sites, where some limited, marginal images are actually free, and then the customers are led to the pay images.

If I understand this correctly, Unsplash is inviting companies to provide images with their products and logos in them so that Unsplash users will effectively advertise the product for them when they download and use those images.

In the articles below, they detail both paid ad content by brands as well as just adding branded images to the collection (in the paid case, the brand pays Unsplash to show the brand content in searches where they think it'll work; content is still free)

https://unsplash.com/brands

https://medium.com/unsplash/introducing-unsplash-for-brands-3b60d1b4ad0c

They claim Unsplash is used more than Shutterstock, Adobe Stock and Getty combined (no idea if that's accurate; just noting that they pitch this about themselves)

https://buffer.com/resources/unsplash-for-brands/


Here's a collection of Surface devices as an example of brand linkage

https://unsplash.com/@surface




Paid Advertising where companies will upload their own images, to be used free by anyone who wants them. Exposure and marketing. I think you have a good idea of where this will be headed.

News my way: Unsplash to be turned into another Getty Zombie division.  :)

« Reply #30 on: March 31, 2021, 11:02 »
0
If I understand this correctly, Unsplash is inviting companies to provide images with their products and logos in them so that Unsplash users will effectively advertise the product for them when they download and use those images....

Does unsplash say somewhere that these images can be used without any "rights" issues?

Their license applies to all downloads and the Unsplash for Brands images end up on the site just like any other Unsplash images

https://unsplash.com/license

Looking at a few more articles, plus Unsplash's "application" for brands that want to be represented, the selected brands pay Unsplash for this service and in some cases pay Unsplash photographers to produce the images they then make available

https://bettermarketing.pub/the-two-opportunities-for-marketers-and-brands-in-unsplashs-new-service-6ae8a54fa212

https://www.kevel.co/blog/unsplash-interview/

https://murphyconsulting.us/unsplash-visual-marketing-strategy/

https://www.thephoblographer.com/2019/12/13/unsplash-now-working-with-brands-in-a-puzzling-advertising-model/


Tenebroso

« Reply #31 on: March 31, 2021, 15:52 »
0
Well, I guess Getty wont be able to lower pricing further...
https://www.finanzen.net/nachricht/aktien/getty-images-to-acquire-unsplash-the-preeminent-image-platform-for-global-creators-9967925

Never underestimate greed. I'm sure plans are afoot to make people pay for the privilege of uploading images. The next evolution of stock photography. And guess what, I won't be surprised if people were queuing up to pay to upload. Just like they gave all that great photography away for free to make other people millionaires.


I fully agree that you have to pay. The free goes to the agency. And it is a good market. Paying to sell is the way, yes. I call it an investment, sow to reap. It has a huge advantage. The benefit is for the artist, without intermediaries.

Tenebroso

« Reply #32 on: March 31, 2021, 16:12 »
0
For customers come to buy, they need a supply of 5 million files. That was the answer to my question in this forum. 5 million files, if someone gives me the space to store 5 million files, I give my work. Therefore, paying to sell is the present.

The agencies, as the Amazon books comment, will shake and adapt to the market. The professionals too. We will sell, passing through the payment area, credit card and trying to sell. Paying. Yes.

We must already say STOP to not being able to sell our books, our archives, digital, without the infrastructure of trucks and delivery personnel. Not only do I see it simple, it is our obligation. We, the artists, directly to the client. Yes, paying.

Tenebroso

« Reply #33 on: March 31, 2021, 16:51 »
0
Look, an image professional, starting out in microstock. He records the first three videos of him on YouTube. The strength of love is more important than crying around the corners to convince ourselves of something that we all already know, there is a lot of competition.

But those who contribute, those who add, serve me, the crybabies do not serve me. Take photos with your mobile at home and I hope they accept them in the SS. Do something, but try to convince that this is the end, you are not going to convince me.

https://youtu.be/UtSoQPHxaVw

« Reply #34 on: March 31, 2021, 19:32 »
+1
For customers come to buy, they need a supply of 5 million files. That was the answer to my question in this forum. 5 million files, if someone gives me the space to store 5 million files, I give my work. Therefore, paying to sell is the present.

I paid to sell in 2004.  It was a waste of money.

Tenebroso

« Reply #35 on: March 31, 2021, 19:50 »
0
I already know it.


Your past is not going to determine mine. I understand you. But it is past. Initiative, desire, struggle, energy, union, strength, illusion, ....
There is if you find me.

Storage space costs money. A solo artist doesn't work. Here, some tried it in a group and it ended badly. And what does that mean with current times?

Others pay computer scientists and programmers. Others sell on their own pages. Others sell on generic platforms investing time and effort in adapting it to the images. Each one tries to find their space.

Paying to sell is not crazy. Everything costs something. Work, effort, and perhaps a share of collaboration. Where the artists decide many things, for example, who enters the group and who does not.

Tenebroso

« Reply #36 on: March 31, 2021, 20:18 »
0
Friend, if you think that I only do projects, if you approve it, I confirm it now. No, I don't do things if I have your approval. I learn from everything, every day. I learn from you too. Everything helps. There is no guarantee of success.

But, join the artists, it is a help to solve our problems. And think differently from the current agency system. Artist face to face with the client. Simple and very complicated. But we will try. We will be the first, but not the only ones. Once the can is opened, more groups will emerge than artists. Only the best groups will remain on the market.

Some artists will want to pay, but not all artists will be able to be in the groups. The pay is the present. A very viable alternative.


Not only does the money go to each artist, but it also reaches a market that agencies do not reach. Union make the force. And since everything is money, paying is a reality.

The market stays in Agencies, free archives and groups. Some for free, others for a fee. In a few years, you will see this as something normal on a day-to-day basis.

« Reply #37 on: April 01, 2021, 06:27 »
+1
Paying to sell is not crazy. Everything costs something.

Thus the percentage of royalty they take.

Maybe it's not clear what you're trying to say.

Tenebroso

« Reply #38 on: April 01, 2021, 09:09 »
0
Thank you for the kindness of your words. Yes, I am not understood. I know.

As far as I can read today. And I am not interested in reading more. I'm going to read as far as I can.

My words focus on the fact that Agencies pay less and less, others offer free, and one user commented that the next step was to pay to upload.

Ironically, the colleague, he meant, that below free, we were a kind of prostitute, who in addition to putting our bodies, we had to pay for the hotel bed.

Then there is the negativity line. We already know that there are problems. Either we approach them with solutions or we will keep trying to hear ourselves to sleep every day with three likes in the comments and time wasted in the forum.

That is why I commented, that paying to upload images is the real road that we have left. This path is the right one.


Agencies have their expenses and problems, Agencies want to sell.


We want to sell. In groups of 500 artists, 1000 artists, 2k or 5k, ..... or 20k artists, we will pay the expenses of selling, together, in equal parts, in installments. Paying the expenses together means earning 100% from the sale of a file.

Earn 50% of the sale of a file, they will be free groups, upload files for free, but the cost of the platform will be paid by 50% of the sale of a file. Since the expense of time to manage the work, is obtained with that 50%.

Either 50% profit or 100% profit for selling files, is the way. Some groups will be free, others will be with all expenses paid between the associates.

There will be groups of artists who pay, others do not. Others will be in groups paying and other groups without paying. Most of us will also continue with the agencies.

Up to here, I can read. For now End of my topic. You can continue with free or microstock of this thread.

Thank you.

The groups of artists arrive to settle in the offer of archives.

The market stays with the Agencies and Groups of Artists. Both sales systems will remain in time from now on.


The artists will be in the agencies and we will also decide in which group or groups, we request entry to sell our files. Some of these groups, the artists, will pay the expenses and will get 100% of what each client pays for their file.


 

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