Nice video.
[youtube]http://www.youtube.com/watch?feature=player_embedded&v=E7xc7J8bdsU#![/youtube]

A young Harrisson Ford and an even younger Greta Garbo!  very nice.

Brilliant....quiet. Subtle. Keeps you watching from beginning to end.
An editor with a lot of patience and vision.

Brilliant....quiet. Subtle. Keeps you watching from beginning to end.
An editor with a lot of patience and vision.

Yeah, that, unlike 99% of all video posted, actually made me watch the whole thing.

It's a fun video. Perhaps it's part of the IPO roadshow to show themselves off a bit?

Thinking about it a bit, I'm not sure if it will help Getty grab customers who might have considered going elsewhere - they're not the only company with a big library, and I think almost everyone already knows the Getty name. Their biggest "enemy" right now is a thought that there are other sites that are nearly as good and a ton cheaper.

Don't suppose it'll go viral on YouTube as there are no kittens or anyone getting inadvertently injured

Actually its very good!  shows you that when they are putting their heads together, they can deliver.

Yes, I failed to mention that it is a cool vid for sure.  I ponder some of the past threads where it has been stated that it isn't the Istock folks per se hammering nails into their own coffins.  They are the creative team that does cool things like this video.  I will admit too, it "hooked" me and I had to watch the whole thing....I wanted to see how it ended..honest engine I did.

BBDO does great work. Nike. FedEx.

Interesting that their Brazilian office created that.

I'd like to know when it will run and where. Stock photography is a niche market so media buys would have to be to specific demographics. It might be a viral campaign but for what Getty paid for that, I would think it would be for national or international television broadcasts.

That spot is one minute but most media buys are for 30-second spots so they will have to edit it in half. What is odd is that it does not send the viewer to the website or even shows the web address. It is more a corporate image campaign. Sure, it is cool but feels incomplete or not working hard enough. I'd like to hear a voice-over like the "Think Different" Apple spots telling Getty's story in a subtle way.

Just guessing but I suspect that Getty is doing a front-load, awareness campaign to create buzz for an IPO. Hence, the lack of .com on that final tag. After the Facebook IPO disaster, Getty does not want to be caught in the anti .com sentiment.

I only wish they had created that for iStockPhoto.

That's exactly what I thought MP.  I'm not epileptic but I am a migraine sufferer, and I had to stop it after a couple of seconds.  Eyes and head were affected badly - so I immediately thought of those with epilepsy.

Quote from: rubyroo on May 28, 2012, 03:12

That's exactly what I thought MP.  I'm not epileptic but I am a migraine sufferer, and I had to stop it after a couple of seconds.  Eyes and head were affected badly - so I immediately thought of those with epilepsy.

yeah, i can't watch that stuff too, why not using a morph instead of that "page flipping" ?

not to mention the subliminal message ... hahaha ... Getty == Sex

It's logical. It must be sex if it's not money what makes us happy. :-)