Author Topic: Next Step Videoblocks/Storyblocks: EXPOSURE! (Read 13861 times)

everest · « **Reply #25 on:** July 18, 2019, 08:55 »

It is great to have this mentality as long as you know to differentiate your product. I have a few images that I just don't sell under 300$ whatever the use and some licenses have gone for 2000+$ (that is direct sales). I know they are just unavailable anywhere so I can command price. That are my top feeders that sell very few times and do not by any means make the bulk of my income.

Middle and bottom feeders are stock agencies (long is the time gone where I could open a monthly Gettyimages statement and see a 23k or 10k sale). But the argument that you can place everything under different prices is plain stupid, buyers ARE price conscious and who is telling you they are not is lying big time. So offering dozen of your 4k files for the same price as one file sold at Adobe ot P5 is shooting yourself in your feet. Go for the bottom feeders and the middle and the top but with different products. it is called Market segmentation and you see it everywhere everyday. You cannot buy a Audi at the price of a Skoda whatever discount you can have with the Audi. They are under the same group ( Audi Volkswagen Skoda and Seat) many things in common but each product has its own price.

I know they are not digital products, movies are and they don't end start in Netflix and the like unless directly produced by those platforms. For a good reason. If they would people would not go to the cinema buy the DVD rent digitally first. They will end up as a sub but will try first not to leave a penny of customers on the table. We should all follow that same strategy to be successful at this business.

Quote from: SpaceStockFootage on July 18, 2019, 06:26

I'm not preoccupied with selling to the bottom feeders... I'm preoccupied with selling to the top feeders, the middle feeders AND the bottom feeders.

georgep7 · « **Reply #26 on:** July 18, 2019, 12:14 »

Quote

They will end up as a sub but will try first not to leave a penny of customers on the table.

if I may partially argue on this, new age digital customers (consumers) come with no money in hand, asking for free services for a start as a default.

I have spend quite some time doing tv-marketing productions and strongly believe that it didin't fail because of products' poor quality or repetition but because nowadays consumers instead ot the classic "have a great discount on competition prices" or "here, have a second one as gift" now on after the internet revolution just demand free or lowest priced products, again no matter the product quality or value. (Excluding from this conclusion older people that use more tv sets and not the web)

SuperPhoto · « **Reply #27 on:** July 18, 2019, 20:46 »

Quote from: SpaceStockFootage on July 18, 2019, 06:26

...
However, I do love it how people who are strongly against the subscription model have been presented with information that goes against their preconceptions, so as a result... that means it's 'strange', I may be out by a factor of ten, I'm dreaming etc etc! I'm not preoccupied with selling to the bottom feeders... I'm preoccupied with selling to the top feeders, the middle feeders AND the bottom feeders.

Well, then don't cry/whine when people steal your content and pass it off as their own, i.e., this post you started here:
https://www.microstockgroup.com/general-stock-discussion/check-this-pond5-account-see-if-they're-selling-your-content/

It's because of people selling assets/their entire portfolio for fractions of pennies, undervaluing their work thinking only of the short-term gain, which causes the problems/race to the bottom.

SpaceStockFootage · « **Reply #28 on:** July 18, 2019, 22:29 »

If you read that post and interpreted it as crying and/or whining... then it's very apparent why we have such differing views! I thought I came across as quite upbeat in that post!

banism24 · « **Reply #29 on:** July 19, 2019, 11:21 »

wow nice

zorba · « **Reply #30 on:** July 19, 2019, 14:26 »

BWAHUAAHHAHAhahahahHAHAHAHAHAh I LOVE YOU :-D

of course, I laugh not to cry

zorba · « **Reply #31 on:** July 19, 2019, 14:27 »

Quote from: SpaceStockFootage on July 18, 2019, 22:29

If you read that post and interpreted it as crying and/or whining... then it's very apparent why we have such differing views! I thought I came across as quite upbeat in that post!

I think the opening post is very humorous ... but humour has often been used to cover sad messages.

zorba · « **Reply #32 on:** July 19, 2019, 14:31 »

Quote from: SpaceStockFootage on July 18, 2019, 06:26

Yes, it's super strange that Storyblocks, Motion Array (possibly others) and now Elements... (...)

just to clarify: with Elements do you mean SS Elements? or is there someone else?

SuperPhoto · « **Reply #33 on:** July 19, 2019, 15:00 »

-----------------------------------

SpaceStockFootage · « **Reply #34 on:** July 19, 2019, 22:12 »

Quote from: zorba on July 19, 2019, 14:31

Quote from: SpaceStockFootage on July 18, 2019, 06:26
Yes, it's super strange that Storyblocks, Motion Array (possibly others) and now Elements... (...)

just to clarify: with Elements do you mean SS Elements? or is there someone else?

Envato Elements.

zorba · « **Reply #35 on:** July 20, 2019, 18:42 »

Quote from: SpaceStockFootage on July 19, 2019, 22:12

Quote from: zorba on July 19, 2019, 14:31
Quote from: SpaceStockFootage on July 18, 2019, 06:26
Yes, it's super strange that Storyblocks, Motion Array (possibly others) and now Elements... (...)

just to clarify: with Elements do you mean SS Elements? or is there someone else?

Envato Elements.

Thanx

zorba · « **Reply #36 on:** July 20, 2019, 18:47 »

Quote from: everest on July 18, 2019, 08:55

It is great to have this mentality as long as you know to differentiate your product. I have a few images that I just don't sell under 300$ whatever the use and some licenses have gone for 2000+$ (that is direct sales). I know they are just unavailable anywhere so I can command price. That are my top feeders that sell very few times and do not by any means make the bulk of my income(....)

Hi Everest, where is the place for those sales? The ones of 300/2000 ; where is the place in which you can set the price?

everest · « **Reply #37 on:** July 21, 2019, 01:02 »

Quote from: zorba on July 20, 2019, 18:47

Quote from: everest on July 18, 2019, 08:55
It is great to have this mentality as long as you know to differentiate your product. I have a few images that I just don't sell under 300$ whatever the use and some licenses have gone for 2000+$ (that is direct sales). I know they are just unavailable anywhere so I can command price. That are my top feeders that sell very few times and do not by any means make the bulk of my income(....)

Hi Everest, where is the place for those sales? The ones of 300/2000 ; where is the place in which you can set the price?

Hi Zorba I set my prices for a few group of images through my website managed with Photoshelter. Here I can set Right Managed prices. Also RF is possible but not for me as I am still exclusive with Istock/Getty on the image front. As usual the problem is getting your image seen by potential prices not the price by itself. Many of those images where in RM collections at Getty and I disagreed with lower and lower prices so I cancelled my RM contract with them and all those images got free. I immediately put those on sale on Photoshelter. Many clients contacted me after to purchase those images that I guess where in lightboxes on Getty. those 10-200$ became 300-2000$ I did refused everything lower I just don't cared to sell at lower prices those specific images. Many clients paid those prices without a blink. So Getty, all agencies and most photographers are leaving a lot of money on the table.

But as time went by from my contract cancellation fewer and fewer clients contacted me as I think very few people search through the photoshelter engine. I put those images in places like pinterest so they got a better SEO as Photoshelter is known for being very bad in that department. From time to time I still make a direct sale but it is only a small fraction of my yearly income.

But as we all know it is more important being noticed that the price that makes sales as long as you have unique images. My 2000$ sale for example was a book cover. They wanted exclusive rights forever I refused and we finally set for 2 years exclusive rights. I guess there was not a better option available elsewhere or the work/cost to design that book cover again was higher.

Many years ago I sold also an exclusive license for 2 years use in Germany through Getty for 23000$ to a Pharma corporation. I am sure that number that seems stratospheric for us was a drop in the sea for that company. Nowadays an advertisement photo production goes easy from 15000 to 40000$, a commercial for TV much more (I know as I have worked 10 years as a location scout). Micro or nano prices are great for 95% for clients that have low budgets or need large number of images continuously. But there is still a pool of customers that has budget for many zeros. They are a fraction of the stock market, you cannot count on them to make a living unless your work is truly specialized and unique ( I give you an example plates (backgrounds) for cars) but they exist, reaching them is what is not easy, a few thousand is not a problem for them.......

zorba · « **Reply #38 on:** July 21, 2019, 20:35 »

Quote from: everest on July 21, 2019, 01:02

Quote from: zorba on July 20, 2019, 18:47
Quote from: everest on July 18, 2019, 08:55
It is great to have this mentality as long as you know to differentiate your product. I have a few images that I just don't sell under 300$ whatever the use and some licenses have gone for 2000+$ (that is direct sales). I know they are just unavailable anywhere so I can command price. That are my top feeders that sell very few times and do not by any means make the bulk of my income(....)

Hi Everest, where is the place for those sales? The ones of 300/2000 ; where is the place in which you can set the price?

Hi Zorba I set my prices for a few group of images through my website managed with Photoshelter. Here I can set Right Managed prices. Also RF is possible but not for me as I am still exclusive with Istock/Getty on the image front. As usual the problem is getting your image seen by potential prices not the price by itself. Many of those images where in RM collections at Getty and I disagreed with lower and lower prices so I cancelled my RM contract with them and all those images got free. I immediately put those on sale on Photoshelter. Many clients contacted me after to purchase those images that I guess where in lightboxes on Getty. those 10-200$ became 300-2000$ I did refused everything lower I just don't cared to sell at lower prices those specific images. Many clients paid those prices without a blink. So Getty, all agencies and most photographers are leaving a lot of money on the table.

But as time went by from my contract cancellation fewer and fewer clients contacted me as I think very few people search through the photoshelter engine. I put those images in places like pinterest so they got a better SEO as Photoshelter is known for being very bad in that department. From time to time I still make a direct sale but it is only a small fraction of my yearly income.

But as we all know it is more important being noticed that the price that makes sales as long as you have unique images. My 2000$ sale for example was a book cover. They wanted exclusive rights forever I refused and we finally set for 2 years exclusive rights. I guess there was not a better option available elsewhere or the work/cost to design that book cover again was higher.

Many years ago I sold also an exclusive license for 2 years use in Germany through Getty for 23000$ to a Pharma corporation. I am sure that number that seems stratospheric for us was a drop in the sea for that company. Nowadays an advertisement photo production goes easy from 15000 to 40000$, a commercial for TV much more (I know as I have worked 10 years as a location scout). Micro or nano prices are great for 95% for clients that have low budgets or need large number of images continuously. But there is still a pool of customers that has budget for many zeros. They are a fraction of the stock market, you cannot count on them to make a living unless your work is truly specialized and unique ( I give you an example plates (backgrounds) for cars) but they exist, reaching them is what is not easy, a few thousand is not a problem for them.......

Thanks everest

aetb · « **Reply #39 on:** July 25, 2019, 23:10 »

I said.... are you serious ?!

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Author Topic: Next Step Videoblocks/Storyblocks: EXPOSURE! (Read 13861 times)

everest

georgep7

SuperPhoto

SpaceStockFootage

banism24

zorba

zorba

zorba

SuperPhoto

SpaceStockFootage

zorba

zorba

everest

zorba

aetb

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