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Author Topic: Switching to Video  (Read 19513 times)

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« Reply #25 on: December 15, 2011, 14:17 »
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why is there not a mass exodus of contributors from stills to video?

Because: a.  video is overrated and 2: you aren't as good at video as you think you are...

Ah yes, the infamous forum troll who stirs the pot for the sake of stirring the pot! It's alright, I know it's nothing personal, you're probably a douche to everyone. :P

As for the topic at hand, I appreciate everyones various perspectives on this. I definitely don't mean to come across as thinking video is the future and photos are the past, there a market for both. I just mean from the time/effort vs payout standpoint. I'm on with a few agencies, but Shutterstock as by far been the most active of them all for me and these are my numbers thus far: 44 stills and 39 videos in my portfolio since SS accepted me in October. $15.06 from 47 downloads for my images, $112.61 from 7 downloads for video. Yep, I have a small portfolio that hasn't been online for very long, so this is a small sampling. Just wondered if this was the case for most, and it sounds like it isn't. I shoot almost solely aerials, that might have something to do with it.


« Reply #26 on: December 15, 2011, 14:21 »
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Hi Elenathewise,

 Thanks for the feedback. I am just showing a couple of seconds of each clip, each clip runs from 10 seconds to 30 seconds. My feedback comes from some pretty big motion shooters in stock. Two of the top motion shooters for Getty have told me the same pay results and they have quit producing until the sales can offset the cost and time of production, these people shoot national ads and have been involved in motion for years so I trust their data.
 Our subject matter was supported by Getty as what is the highest selling content in motion stock so I think we are on the right track for what sells and they accepted every clip we sent. Can I ask what you think is needed in motion that will sell well I would be very interested in hearing as it might drive us back to shooting motion again. Thank you for your reply.
 

Best,
Jonathan

« Reply #27 on: December 15, 2011, 14:25 »
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I spent a couple of days trying to work out how to edit a video and got absolutely nowhere. I don't even have a clue what a few of the crucial terms mean, let alone how to use a video editing program. When I try to pan everything comes out jerky, when I try to zoom the same happens. I concluded that even if I got the editing right the only things I could shoot would be time-lapse or something where an object moves across the view of a fixed camera. So I followed that old adage that if at first you don't succeed, give up.

There's definitely a learning curve, it took me a while to find a editing program I liked too, mostly sticking with Premiere Pro these days. I had an on and off relationship with FCP X for the past few months until I decided weren't meant to be. :P Sounds like a frame rate thing to me, and maybe just panning and zooming a bit fast. I had this issue too when I started filming overhead views from the plane. I was shooting at 1080p 30fps from 1500 feet going 110 mph - not going to look smooth! Now I've just given up on that and if I want that angle I switch to 720p 60fps and slow it down by 50%- seems to work alright.

Time-lapses sure seem popular. Looks like a good chunk of the most popular videos are time-lapses. I thought the adage was if at first you don't succeed, you're not Chuck Norris. Hmm.. :)

« Reply #28 on: December 15, 2011, 14:30 »
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So here's what I'm wondering: if I make as much in one subscription video sale as I make in 60 subscription image sales... why is there not a mass exodus of contributors from stills to video?
60 x $0.30 = $18. How come you make so much more on a SS subscription video sale than I do?  ;D  (Under the old pricing, the maximum I received was $13.25 for an HD sub sale. I don't know what it is or will be under the new pricing.)

Just like with photos, video sales come in various prices. I've made as low as $2.40, and as high as $25 (not including ELs). My average video sale is roughly 4x my average photo sale.  But I sell 10x to 15x as many photos as videos. So that's why I continue to concentrate on the photo side.

Also, while some here correctly point out that video is "newer" and therefore there are lots of areas that are poorly covered, supply vs demand has taken a huge turn for the worse in the course of the last year. "Everyone" seems to have a dSLR that's video capable these days, and many of them are UL'ing like crazy. Supply in many areas (particularly, as usual, nature / scenic / travel) is exploding far beyond the demand (which is rising, but very slowly compared to supply). One site that I contribute to recently admitted that their collection almost doubled in size this year, and so many contributors saw their sales fall (since they were not able to increase demand to keep pace).

Yeah I was looking at a footage cart sale not a subscription. Haha. I have yet to have sold a non-HD clip, so the lowest payout I've recieved is $13.25. I'm not sure, but does SS price 720p at $49 and 1080p at $79? Haven't quite figured out why there are these two prices schemes.

I've noticed that too, I'm hoping not to get swamped by new uploads since I pretty much just shoot aerial video (I hard market to compete in unless your a pilot and you don't have to pay for the cost of the airplane like me!).

« Reply #29 on: December 15, 2011, 14:39 »
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Hi Traveller,

 Well they have the highest motion sales in the business and when you shoot video for Getty as with stills they only represent as content exclusive. Maybe pull them all and put them in Micro but if I am not shooting the correct content then maybe not. I would love any serious data on what is selling for more than $50 a clip per year I thought we did our research and we brought in an Emmy winning crew so they no how to block a shot properly and also were able to do all the editing so I don't know the answer better than I shared. I did the lighting and casting the rest we worked as a team to decide how to tell a story that was the reason for bringing in the professionals to learn from. I agree a story must be told in 3 seconds, that is the average length of time a clip is used on national television.

Best,
Jonathan

« Reply #30 on: December 15, 2011, 15:28 »
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^^^You could try looking on Pond5, search for your specialty and view by sales.  If you do want to dump your portfolio there, don't forget my referral link in my signature :)

« Reply #31 on: December 15, 2011, 15:30 »
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Thanks Sharpshoot.

Best,
J

« Reply #32 on: December 15, 2011, 15:38 »
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I spent a couple of days trying to work out how to edit a video and got absolutely nowhere. I don't even have a clue what a few of the crucial terms mean, let alone how to use a video editing program. When I try to pan everything comes out jerky, when I try to zoom the same happens. I concluded that even if I got the editing right the only things I could shoot would be time-lapse or something where an object moves across the view of a fixed camera. So I followed that old adage that if at first you don't succeed, give up.

yes, very demanding in switching but several factors make it a good choice.  some events let you do video and stills [eg civil war battle  with video on tripod to catch overall action and dslr to get details.  panning smoothly is a bit easier than smooth zooming but both take practise.  the biggest problem had been editing, esp'ly when lighting changes within a shot but newer editing programs are helping with that.

the demand for video is smaller right now than for stills - partly because it's difficult to merge or combine different videos; partly because there arent as many designers. but all that should chnage for the better

and, it is a way to diversify in the face of ever decreasing micro trends
« Last Edit: December 15, 2011, 15:41 by cascoly »

« Reply #33 on: December 15, 2011, 15:45 »
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Hi All,

 Just did a quick search on Istock video and found their sell through rate to be at bellow 50%, that means for every video they are accepting 50% are making one download or more in their life so far. Might want to check back on this formula in a few months to help gauge growth. I have seen some very good motion on Istock.

Best,
Jonathan

« Reply #34 on: December 15, 2011, 16:55 »
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Hi All,

 I just received an e-mail from someone on this site that was having trouble watching the video I uploaded. I suggest if you have a slow internet speed you let it upload all the way first then try it, it is a large file and I don't think it is worth making it smaller it was just a bit of information and sharing. I don't do anything with it I just keep it around for fun, some day I might have someone do a good edit of my motion but if it doesn't grow in sales I don't see making the effort. I hope you find some use from it if not that is okay to. Good luck to all you film makers.

Best,
Jonathan

KB

« Reply #35 on: December 15, 2011, 17:05 »
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Yeah I was looking at a footage cart sale not a subscription. Haha. I have yet to have sold a non-HD clip, so the lowest payout I've recieved is $13.25. I'm not sure, but does SS price 720p at $49 and 1080p at $79? Haven't quite figured out why there are these two prices schemes.

I've noticed that too, I'm hoping not to get swamped by new uploads since I pretty much just shoot aerial video (I hard market to compete in unless your a pilot and you don't have to pay for the cost of the airplane like me!).
I don't know about the new sales prices, but the old sales prices for cart sales were $10 for low-res, $30 for SD, and $50 for HD. We get 30% commissions. Assuming the same commission level for subs, the sales prices were $9, $27, and $45 (so not too much of a discount from the cart price).

I didn't know you shoot mainly aerials. That being the case, if I were you, I'd concentrate on videos. That's a great niche to have available.
 

« Reply #36 on: December 15, 2011, 17:45 »
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Humm feed my family with iStock video, yep just set up my camera and hit record. Some say its over-rated and thats fine with me. You can see my port at iStock /jjneff.

« Reply #37 on: December 15, 2011, 18:00 »
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Yeah I was looking at a footage cart sale not a subscription. Haha. I have yet to have sold a non-HD clip, so the lowest payout I've recieved is $13.25. I'm not sure, but does SS price 720p at $49 and 1080p at $79? Haven't quite figured out why there are these two prices schemes.

I've noticed that too, I'm hoping not to get swamped by new uploads since I pretty much just shoot aerial video (I hard market to compete in unless your a pilot and you don't have to pay for the cost of the airplane like me!).
I don't know about the new sales prices, but the old sales prices for cart sales were $10 for low-res, $30 for SD, and $50 for HD. We get 30% commissions. Assuming the same commission level for subs, the sales prices were $9, $27, and $45 (so not too much of a discount from the cart price).

I didn't know you shoot mainly aerials. That being the case, if I were you, I'd concentrate on videos. That's a great niche to have available.
 

I just double-checked and the new rates are $19, $49, $79 for web, SD and HD respectively. For footage cart sales it is a flat 30%, which is $23.70 for HD clips. Subscription sales are a little confusing to me, the SS FAQ says: "30% of sale price, with minimums of $2.50 for low-resolution downloads, $8.00 for SD downloads, and $13.25 for HD downloads." ...so is it 30% or $13.25? Because 30% is $23.70. Hmm..

Yep I'm a lucky guy! I fly with a traffic reporter for a radio station so I'm flying low to the ground all week so it is a great opportunity for some unique footage. Thanks for your input, much appreciated!

« Reply #38 on: December 15, 2011, 18:03 »
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Good for you JJneff,

 Especially if you love your work. Feeding the family and loving what you do, there is nothing better.

Cheers,
Jonathan

« Reply #39 on: December 15, 2011, 19:44 »
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Wow fantastic work.  Could the problem be that they are only being sold on Getty?

Very pretty perfect people, etnic blend perfect, smiles perfect, silicone perfect, so sweet its making me sick. That's what Getty says would sell. Whats the selling point on these beyond we're all cleansed sterile and perfect? Blond in the pool looked appealing and chesty.

« Reply #40 on: December 15, 2011, 20:31 »
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Hi Everyone,

 I knew I shouldn't have posted that link. Just trying to offer some friendly advice no horn tooting going on here. Good luck everyone.

Best,
Jonathan

KB

« Reply #41 on: December 15, 2011, 20:41 »
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I just double-checked and the new rates are $19, $49, $79 for web, SD and HD respectively. For footage cart sales it is a flat 30%, which is $23.70 for HD clips. Subscription sales are a little confusing to me, the SS FAQ says: "30% of sale price, with minimums of $2.50 for low-resolution downloads, $8.00 for SD downloads, and $13.25 for HD downloads." ...so is it 30% or $13.25? Because 30% is $23.70. Hmm..
Thanks for that info. I've been too lazy busy to look it up myself.

I think when they say 30%, they mean 30% of the subscription sales price, which apparently will vary considerably based on the buyer. The minimum commissions they're using ($2.50, $8, $13.25) are the previous commissions we were getting for sub sales. So, IOW, sub commissions will be the same or higher -- good on them!

And big raises on cart sale prices. I hope that won't send buyers to other sites like Pond5, where sellers tend to mark down their work too low. I like having the "set your prices" feature, but I wish there were minimum price levels like $15, $30, $40. Oh, well.


« Reply #42 on: December 16, 2011, 09:50 »
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You are right there is nothing better in the world then doing what you love and being able to feed your family! I started in 2006 with a little HV10 and shot everything I saw. Five years later after a lot of learning, help from others and pushing harder I now have a full-time income. Now I use a 5D Mark II and a Panasonic HMC150. The bottom line is just get out there and start shooting. As much as everyone complains about iStock they have sure helped me over the years.

rinderart

« Reply #43 on: December 31, 2011, 12:35 »
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why is there not a mass exodus of contributors from stills to video?

Because: a.  video is overrated and 2: you aren't as good at video as you think you are...

Agree 100%. it is a different animal,More to learn.15 sec clips are a no Brainer as compared to doing editing,Transitions After effects,color correcting,motion and music,and something looking back I should have got into  years ago because of my 35 year History of writing Music for Film and TV.

I took The plunge 14 months ago. Went to a 4 week Finalcut Class. The learning curve is enormous, I thought being pretty good at Photoshop It was going to be a breeze. Guess what? Far ,FAR from it But the Creative rewards are through the roof,  I only Have 140 Videos Up and a Bunch Of sound effects and foley But,I can edit fairly well now and can "Speak" the language and for the first time in many years the creative juices have begun to flow again and Im able to do 6/8 Min short stories that Mean something to me and Im looking at transitioning into Commercials and whatever, Already done 3 Behind the scenes stories and a ton of Youtube tutorials and Workshop promotional Pieces. Cost of equipment is high,Big Computers and expensive software But the little port I have has Paid Back all my expenses twice. So I say do Both and if just 15 sec stock Clips is all you wanna do. The expense is very small and Finalcut and the like is way overkill but your gonna need some processing Muscle. A lot of fun.

« Reply #44 on: December 31, 2011, 16:52 »
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Hi Rinderart,

 Great story, here is to a Happy New Year and a prosperous one as well.

Best,
Jonathan


 

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