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Author Topic: Real estate photography pricing? (rentals, sales etc)  (Read 3178 times)

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SME

« on: October 03, 2015, 00:22 »
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Im looking to possibly approach real estate companies and property management companies to offer high quality photographs and sweeping videos of their rentals/sales. a lot of them already have photographers for these purposes but there is lots of varying quality. do you know how much one would charge for one session? ie, going to the house, taking about 6-8 shots?

it would be best if someone who actually does this, or knows of it could give me estimates as when i approach them i don't want to have no idea how much to ask for


« Reply #1 on: October 03, 2015, 00:26 »
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Im looking to possibly approach real estate companies and property management companies to offer high quality photographs and sweeping videos of their rentals/sales. a lot of them already have photographers for these purposes but there is lots of varying quality. do you know how much one would charge for one session? ie, going to the house, taking about 6-8 shots?

it would be best if someone who actually does this, or knows of it could give me estimates as when i approach them i don't want to have no idea how much to ask for
I wouldn't want to try and dissuade you from this type of work, but at least in my area of the world, it's a hopeless way to make a living.

OM

« Reply #2 on: October 03, 2015, 06:11 »
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I seem to remember in NL that someone set up a franchise for photographers to do this sort of work in an area defined by the 'franchise'. Payment was just super low and was including all your travel expenses. I think it was around 100 for a house and maybe more for a commercial building. Most estate agents here use their own camera anyway so you would be in competition with 'free'.
I've seen other ads by estate agents on freelancers websites and that was basically crowdsourcing which means that someone will do it for nothing just to be able to say they've been published!

Possibly there are openings in the top segment of real estate in which the quality of photography has to be apparent to a client spending millions but often it's the architect that provides the high quality photo's taken by their own architecture photographer for that type of building. Very difficult market to break into, I think. Just my 2 cents' worth.

« Reply #3 on: October 03, 2015, 06:29 »
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You might be better off working out how much you would want to make it worth your while?

« Reply #4 on: October 03, 2015, 08:17 »
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Im looking to possibly approach real estate companies and property management companies to offer high quality photographs and sweeping videos of their rentals/sales. a lot of them already have photographers for these purposes but there is lots of varying quality. do you know how much one would charge for one session? ie, going to the house, taking about 6-8 shots?

it would be best if someone who actually does this, or knows of it could give me estimates as when i approach them i don't want to have no idea how much to ask for

I do not know where you are located but around 10 years ago I work with real estate company on east coat usa and price is $170 +tax for interior and exterior, no video. Sometimes for really special house little more. It is for really high end market , cheapest house is is around 1M and more, more.....No special lighting, , just one or sometimes 2 flashes, price and speed is the key for realtors, this people really do not want spent to much, but want made a lot ;)

« Reply #5 on: October 03, 2015, 11:11 »
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i get $400 per house for inside and out. $100 for drone and $100 for twilight. This is on the California coast with no strobe lights and natural looking HDR.

In the midwest with strobes and lots of layer processing they get about $150 per house. You need to be able to shoot when they call and have about 35 shots the next day since the house is staged and they want an open house. I do it for fun but guys making a living doing this do a few houses a day and work their butts off. It can be a grind. But I enjoy it since my main income is from Getty.

There are some Flickr groups for RE photography that are good to learn from. It is a special skill of working fast and knowing what agents want.

It can lead to working for builders and interior designers who often pay more.

« Reply #6 on: October 03, 2015, 14:00 »
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I haven't done real estate but have followed this site and blog. It might be of use to the OP. http://photographyforrealestate.net/

« Reply #7 on: October 03, 2015, 16:11 »
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I would go after the architectural/interior market instead. It calls for a much higher quality and therefor commands a much higher rate.

« Reply #8 on: October 27, 2015, 04:52 »
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I think it depends on the market. In Denmark (Europe) where I live most RE photography is carried out as subcontracting to large companies, which handles all post-processing. I work 2 days a week as RE photographer and can manage a dayrate of $375 for shooting only. Some of my colleagues make it as a full-time income around $7000 per month. Despite our huge taxes in Denmark it is liveable :-)

« Reply #9 on: November 01, 2015, 15:59 »
+1
California coast seems like nice place for real estate photography, not like my place unfortunately :)

« Reply #10 on: November 01, 2015, 17:16 »
+1
wow, i think i must get ready to move to cali.

i am temporarirly on a long retired vacation out in the boonies, but in the cities i travelled and lived,
the market is like some of you others where you compete with the agents to take free photos.
or in the cities with photo colleges, you compete with the students shooting again for free.

it's not just this and news photos, which is all looking for freebies.
the acting and movie studio , fashion, ... field is full of vultures  with yearround ads in the music and arts weekly tabloids "gain experienced in the movie industry"...
where you work for , you guess it, free.
in one city i was in, the movie company has been doing this for years, and no one got to
get paid because he is still hiring for free to "give you experience".
same with the fashion industry.

the busker and squeegee kids are the only ones making money these days


 

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