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Microstock Photography Forum - General => General Stock Discussion => Topic started by: Pauws99 on July 17, 2016, 01:41

Title: SEO is there anything in it how to improve it?
Post by: Pauws99 on July 17, 2016, 01:41
Hearing a lot about this to my simple mind you just enter the main keywords you think buyers will look for and sit back. But is there anything in this SEO stuff and if so what information/resources are out there to help?
Title: Re: SEO is there anything in it how to improve it?
Post by: increasingdifficulty on July 17, 2016, 06:46
Relevancy is the most important.

If your images pop up in searches for "flower", but your image is of a person you described as "cute as a flower", no one will buy the image based on that search and your image will be buried further and further down the search results, effectively becoming invisible.

If your image of an actual flower pops up and is bought when they search for flower your image will get stronger and stronger and keep its place high up in the results.

The hard thing is to nail the abstract, conceptual keywords. I have images that show up first in searches of certain concepts, concepts that could be shown in a thousand different ways - with animals, people, cars, simple illustrations etc.

But based on that search, many people bought those images meaning the abstract conceptual keyword proved to be relevant and the images stay on top for those keywords. Those conceptual keywords might not be the most obvious to think of when keywording, but illustrate the idea.
Title: Re: SEO is there anything in it how to improve it?
Post by: PaulieWalnuts on July 17, 2016, 06:54
There is a lot of strategy and research tied to SEO. Photoshelter did an SEO primer a while back that I remember did a good job of covering the basics. That should give you enough to know where to dig deeper. Do a search for Photoshelter SEO.
Title: Re: SEO is there anything in it how to improve it?
Post by: Pauws99 on July 17, 2016, 07:11
There is a lot of strategy and research tied to SEO. Photoshelter did an SEO primer a while back that I remember did a good job of covering the basics. That should give you enough to know where to dig deeper. Do a search for Photoshelter SEO.
Thank you
Title: Re: SEO is there anything in it how to improve it?
Post by: Horus on August 02, 2016, 08:51
Hearing a lot about this to my simple mind you just enter the main keywords you think buyers will look for and sit back. But is there anything in this SEO stuff and if so what information/resources are out there to help?

There are tonnes of blogs and articles that talk about this.
But its a bit more complicated than that, though I guess its the basic understanding of it.
There are ranking factors that you can look into.
https://www.textun.com/important-ranking-factors-for-2016/ (https://www.textun.com/important-ranking-factors-for-2016/)
This is the ranking factor list for 2016
Title: Re: SEO is there anything in it how to improve it?
Post by: increasingdifficulty on August 02, 2016, 09:03
For your own website there are many things you can do to optimize your Google placement. Tagging images for other sites like SS or Fotolia is much less complicated. A few quick searches on each site will tell you how their search engines work.
Title: Re: SEO is there anything in it how to improve it?
Post by: stockVid on August 02, 2016, 09:25
I'm also confused regarding Google's 'Duplicate Content Penalty'

If you supply the same image with the same meta to every agency in theory that image will be penalized as 'Duplicate Content'.

Shouldn't we be supplying the agencies with media that has different Titles, Descriptions, TAGs ?
Title: Re: SEO is there anything in it how to improve it?
Post by: etudiante_rapide on August 02, 2016, 09:32
There is a lot of strategy and research tied to SEO. Photoshelter did an SEO primer a while back that I remember did a good job of covering the basics. That should give you enough to know where to dig deeper. Do a search for Photoshelter SEO.

wow, i completely forgot they even existed after they closed their free agency.
how is Photoshelter in terms of selling indie btw??? is it worth paying for an account there???
Title: Re: SEO is there anything in it how to improve it?
Post by: increasingdifficulty on August 02, 2016, 09:53
I'm also confused regarding Google's 'Duplicate Content Penalty'

If you supply the same image with the same meta to every agency in theory that image will be penalized as 'Duplicate Content'.

Shouldn't we be supplying the agencies with media that has different Titles, Descriptions, TAGs ?

That will more penalize the agency. It is up to the agencies to handle that and it's not exactly an uncommon thing.

But of course it doesn't hurt to write a new description and new tags for each agency so that an uncommon type of image may show up several times in a Google search... I guess the only bad thing is that you will only be able to upload one picture per year...