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Author Topic: This month's sales  (Read 12186 times)

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« Reply #25 on: October 24, 2021, 17:50 »
+3
On a completely separate note, I stopped uploading to SS after the new rates came in, but then I noticed something happening in January this year.*** I started getting a lot of really high photo SODs.  Ranging from $85 to $140 each. Some much higher than even in the 'good ol days'.

Discussions with others led me to believe that SS have divided their pricing into two different categories: bargain-basement vs premium. And as many others started to get these high SODs starting in Jan this year, then one explanation may be that they have opened up their whole database to these premium buyers (which I believe was not available to us mere mortals before) Long story.

Getting more large SODs downloads, of course, depends on a number of factors - size, quality, themes, etc. And of course, there will always be the isolated cases of selling a crapstock-small pic for a high amount, but if you get a lot of large SODS, and more data to assess, then you start to see a trend towards better, larger photos.

Overall my photo sales - both RPI and RPD - have not been affected this year on SS and still perform very well. For me its when they brought video subs in May 2020 that hit me hard. But once again this is all about what you shoot. There are others out there who still do very well with clip sales. But they have completely different ports to me.

I decided to target the internet video buyers when I first started video in 2016. It was a new emerging market and great for a while but now its come back to bite me in the foot, as agencies (not just SS) decided that these buyers have a much lower price point. (And that includes P5).

So, it all comes back to what you shoot.

ETA *** The large photos SODs have been continuing all year. There were less during the summer-slump months when big ad agencies and buyers are not around, but picking up again now.
« Last Edit: October 25, 2021, 16:40 by Milleflore »


Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #26 on: October 24, 2021, 19:13 »
0
Today sums up my whole month on SS pretty accurately: Had 50 sales today and still only a single digit earning amount.  ::)

Single digit from 50 sales. I don't understand. What single digit? Like under $10 you mean? WOW
Yes, under $10 for 50 sales was what I meant. Sorry, English isn't my first language, maybe you don't say it like this in English.

Thanks for explaining, it was so low, I thought I didn't understand what you meant. That's low! On the other hand 50 sales in a day is pretty good quality, and marketable images, when you get that kind of demand.

« Reply #27 on: October 25, 2021, 03:46 »
0
Today sums up my whole month on SS pretty accurately: Had 50 sales today and still only a single digit earning amount.  ::)

I can't manage 50 downloads a day anymore.

But I once compared the difference between the levels.

100 downloads level 1 vs 100 downloads level 5.

If you take the percentage of sales to $0.10, it's like this:
Level 1: 80 x $0.10
Level 5: 26 x $0.10
So there is a clear difference between the levels.

But another comparison causes disillusionment:
Level 1: 80 x ≤ $0.20
Level 5: 72 x ≤ $0.20

Therefore, it is hardly surprising if you do not earn $10 with 50 downloads.


« Reply #28 on: October 25, 2021, 06:24 »
+2
50 sales a day also isn't normal for me, I wish!  :P I think my average is more like 30 downloads a day on weekdays, but Halloween is giving me  a boost, because I sell a lot of dog costume photos.

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #29 on: October 25, 2021, 10:55 »
0
Today sums up my whole month on SS pretty accurately: Had 50 sales today and still only a single digit earning amount.  ::)

I can't manage 50 downloads a day anymore.

But I once compared the difference between the levels.

100 downloads level 1 vs 100 downloads level 5.

If you take the percentage of sales to $0.10, it's like this:
Level 1: 80 x $0.10
Level 5: 26 x $0.10
So there is a clear difference between the levels.

But another comparison causes disillusionment:
Level 1: 80 x ≤ $0.20
Level 5: 72 x ≤ $0.20

Therefore, it is hardly surprising if you do not earn $10 with 50 downloads.

Not sure I understand those numbers? Here are some of mine, which do not include any of my racing images:

Oldest 100 no racing 2009 RPD $0.55
Newest 100 no racing 2019  RPD .68
Newest 100 no racing 2020  RPD .36
Newest 100 2021 no racing  RPD .16
Top 11 images, all time No Racing RPD .71 (because #12 was a racing image)

Since 2021 isn't over, I can wait, but if your point was, we make less now, pretty much, no matter what level, mine are showing that's true.

The easiest part was taking my first 100 images that have been on SS "forever" not saying they are any good.  :-[

« Reply #30 on: October 25, 2021, 11:28 »
0
Today sums up my whole month on SS pretty accurately: Had 50 sales today and still only a single digit earning amount.  ::)

I can't manage 50 downloads a day anymore.

But I once compared the difference between the levels.

100 downloads level 1 vs 100 downloads level 5.

If you take the percentage of sales to $0.10, it's like this:
Level 1: 80 x $0.10
Level 5: 26 x $0.10
So there is a clear difference between the levels.

But another comparison causes disillusionment:
Level 1: 80 x ≤ $0.20
Level 5: 72 x ≤ $0.20

Therefore, it is hardly surprising if you do not earn $10 with 50 downloads.

Not sure I understand those numbers? Here are some of mine, which do not include any of my racing images:

Oldest 100 no racing 2009 RPD $0.55
Newest 100 no racing 2019  RPD .68
Newest 100 no racing 2020  RPD .36
Newest 100 2021 no racing  RPD .16
Top 11 images, all time No Racing RPD .71 (because #12 was a racing image)

Since 2021 isn't over, I can wait, but if your point was, we make less now, pretty much, no matter what level, mine are showing that's true.

The easiest part was taking my first 100 images that have been on SS "forever" not saying they are any good.  :-[

I only wanted to point out, that even at level 5 more than 70% of the downloads are below $0,20. And this can lead to earnings below $10 with 50 downloads - as in Firn's example.

Yes, we make less now. But at the same time I have to admit that my RPD in October 2019 - before the introduction of the new earnings structure - was miserable, too.

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #31 on: October 25, 2021, 13:38 »
0
Today sums up my whole month on SS pretty accurately: Had 50 sales today and still only a single digit earning amount.  ::)

I can't manage 50 downloads a day anymore.

But I once compared the difference between the levels.

100 downloads level 1 vs 100 downloads level 5.

If you take the percentage of sales to $0.10, it's like this:
Level 1: 80 x $0.10
Level 5: 26 x $0.10
So there is a clear difference between the levels.

But another comparison causes disillusionment:
Level 1: 80 x ≤ $0.20
Level 5: 72 x ≤ $0.20

Therefore, it is hardly surprising if you do not earn $10 with 50 downloads.

Not sure I understand those numbers? Here are some of mine, which do not include any of my racing images:

Oldest 100 no racing 2009 RPD $0.55
Newest 100 no racing 2019  RPD .68
Newest 100 no racing 2020  RPD .36
Newest 100 2021 no racing  RPD .16
Top 11 images, all time No Racing RPD .71 (because #12 was a racing image)

Since 2021 isn't over, I can wait, but if your point was, we make less now, pretty much, no matter what level, mine are showing that's true.

The easiest part was taking my first 100 images that have been on SS "forever" not saying they are any good.  :-[

I only wanted to point out, that even at level 5 more than 70% of the downloads are below $0,20. And this can lead to earnings below $10 with 50 downloads - as in Firn's example.

Yes, we make less now. But at the same time I have to admit that my RPD in October 2019 - before the introduction of the new earnings structure - was miserable, too.



And yes I was more amazed at how little for 50 downloads, than anything doubting. My sales for files by upload year, isn't totally fair, but it does reflect what new images are making for me. This year, making less money, my RPD is .64 up until October. And I make about half of what I did before the Margin optimization.

My favorite line from the company, Stan was, how we weren't going to see lower income. On the other hand, there are people who do just as well as before, I'm not one of them, and I get less downloads, plus they are for less money.

I liked Annie's theory that some of the images or some people are now included in the premium, which makes for some higher dollar downloads. I guess I have some of those, which keeps the RPD up, even with the net income being down?

I think it's time to go start dinner, mow, do socks, or something else. All this ciphering (math can be simple if you have enough fingers and toes) makes me nothing but tired.

« Reply #32 on: October 25, 2021, 14:44 »
+1
Today sums up my whole month on SS pretty accurately: Had 50 sales today and still only a single digit earning amount.  ::)

I can't manage 50 downloads a day anymore.

But I once compared the difference between the levels.

100 downloads level 1 vs 100 downloads level 5.

If you take the percentage of sales to $0.10, it's like this:
Level 1: 80 x $0.10
Level 5: 26 x $0.10
So there is a clear difference between the levels.

But another comparison causes disillusionment:
Level 1: 80 x ≤ $0.20
Level 5: 72 x ≤ $0.20

Therefore, it is hardly surprising if you do not earn $10 with 50 downloads.

Not sure I understand those numbers? Here are some of mine, which do not include any of my racing images:

Oldest 100 no racing 2009 RPD $0.55
Newest 100 no racing 2019  RPD .68
Newest 100 no racing 2020  RPD .36
Newest 100 2021 no racing  RPD .16
Top 11 images, all time No Racing RPD .71 (because #12 was a racing image)

Since 2021 isn't over, I can wait, but if your point was, we make less now, pretty much, no matter what level, mine are showing that's true.

The easiest part was taking my first 100 images that have been on SS "forever" not saying they are any good.  :-[

I only wanted to point out, that even at level 5 more than 70% of the downloads are below $0,20. And this can lead to earnings below $10 with 50 downloads - as in Firn's example.

Yes, we make less now. But at the same time I have to admit that my RPD in October 2019 - before the introduction of the new earnings structure - was miserable, too.



On the other hand, there are people who do just as well as before, I'm not one of them, and I get less downloads, plus they are for less money.


I know exactly this problem very well, Pete! I know, what you are Talking about!

« Reply #33 on: October 25, 2021, 16:01 »
0
I wonder if they did some creative accounting timing to bring a heap of big SODs to January so that they could take a much higher percentage. I certainly wouldn't put it past them anymore. That would be nice if they had opened up the larger value sales to the little people, as at .10 a download one big SOD can make a month for all but the highest level sellers.

« Reply #34 on: October 26, 2021, 06:59 »
0
How are your sales going this month?
Mine are not good at all (only on SS and Wirestock)
I keep my expectations very low and then it's hard to be disappointed.
I'd have low expectations if my main model was a dolls head.

« Reply #35 on: October 27, 2021, 04:52 »
+1
Big EOTM slump followed by a smaller MOTM slump hot on the heels of a BOTM slump.

Lot of slumpin' going on here.

« Reply #36 on: October 27, 2021, 05:11 »
0
Big EOTM slump followed by a smaller MOTM slump hot on the heels of a BOTM slump.

Lot of slumpin' going on here.

LOL  ;D

« Reply #37 on: October 27, 2021, 05:45 »
+1
I guess it depends on what you have to sell. For me, this is one of my busiest times of year.

« Reply #38 on: October 27, 2021, 07:53 »
0
The last weeks, everything is complete dead.
Also not much uploads

Is there something happen?

« Reply #39 on: October 27, 2021, 12:06 »
+1
On SS, downloads are pretty good but RPD is poor. On AS, downloads are poor but RPD is pretty good.

« Reply #40 on: October 27, 2021, 13:56 »
+1
On a completely separate note, I stopped uploading to SS after the new rates came in, but then I noticed something happening in January this year.*** I started getting a lot of really high photo SODs.  Ranging from $85 to $140 each. Some much higher than even in the 'good ol days'.

Discussions with others led me to believe that SS have divided their pricing into two different categories: bargain-basement vs premium. And as many others started to get these high SODs starting in Jan this year, then one explanation may be that they have opened up their whole database to these premium buyers (which I believe was not available to us mere mortals before) Long story.

Getting more large SODs downloads, of course, depends on a number of factors - size, quality, themes, etc. And of course, there will always be the isolated cases of selling a crapstock-small pic for a high amount, but if you get a lot of large SODS, and more data to assess, then you start to see a trend towards better, larger photos.

Overall my photo sales - both RPI and RPD - have not been affected this year on SS and still perform very well. For me its when they brought video subs in May 2020 that hit me hard. But once again this is all about what you shoot. There are others out there who still do very well with clip sales. But they have completely different ports to me.

I decided to target the internet video buyers when I first started video in 2016. It was a new emerging market and great for a while but now its come back to bite me in the foot, as agencies (not just SS) decided that these buyers have a much lower price point. (And that includes P5).

So, it all comes back to what you shoot.

ETA *** The large photos SODs have been continuing all year. There were less during the summer-slump months when big ad agencies and buyers are not around, but picking up again now.

Thanks for sharing this experience Annie.
It's an interesting analysis from one of the 'high fliers' out there and makes a fine counterbalance with regard to the mostly negative experiences of SS sales I read elsewhere.


« Reply #41 on: October 29, 2021, 08:08 »
0
My microstock sales are crawling with broken legs towards the weekend where I expect them to be hospitalised until the end of the month.

However, I've had my first sale on Arcangel (on a published novel). I have a portfolio of about 100 photos on there (excluding simple scans of authentic vintage photos) and have been slowly uploading for around a year.
Their rejection rate of recent months has been discouraging (a general trend from what I have read), but this is encouraging, so I'm going to put some more effort in.
« Last Edit: October 29, 2021, 08:47 by DOP »


« Reply #42 on: October 29, 2021, 12:34 »
0
One word to described my October sales --"catastrophe"   :-\

« Reply #43 on: October 29, 2021, 14:52 »
+2
On a completely separate note, I stopped uploading to SS after the new rates came in, but then I noticed something happening in January this year.*** I started getting a lot of really high photo SODs.  Ranging from $85 to $140 each. Some much higher than even in the 'good ol days'.

Discussions with others led me to believe that SS have divided their pricing into two different categories: bargain-basement vs premium. And as many others started to get these high SODs starting in Jan this year, then one explanation may be that they have opened up their whole database to these premium buyers (which I believe was not available to us mere mortals before) Long story.

Getting more large SODs downloads, of course, depends on a number of factors - size, quality, themes, etc. And of course, there will always be the isolated cases of selling a crapstock-small pic for a high amount, but if you get a lot of large SODS, and more data to assess, then you start to see a trend towards better, larger photos.

Overall my photo sales - both RPI and RPD - have not been affected this year on SS and still perform very well. For me its when they brought video subs in May 2020 that hit me hard. But once again this is all about what you shoot. There are others out there who still do very well with clip sales. But they have completely different ports to me.

I decided to target the internet video buyers when I first started video in 2016. It was a new emerging market and great for a while but now its come back to bite me in the foot, as agencies (not just SS) decided that these buyers have a much lower price point. (And that includes P5).

So, it all comes back to what you shoot.

ETA *** The large photos SODs have been continuing all year. There were less during the summer-slump months when big ad agencies and buyers are not around, but picking up again now.

Thanks for sharing this experience Annie.
It's an interesting analysis from one of the 'high fliers' out there and makes a fine counterbalance with regard to the mostly negative experiences of SS sales I read elsewhere.

Thanks Deb. Thats really sweet of you to say so. I don't know how much of a high flyer I am. lol.  I am not anymore special than anyone else here, I just learnt along the way what sells on microstock and small ways that make a big difference on how to provide new files that are not well covered. Something that is within the reach of anyone here.

Anyway, if you need more positive reinforcement then I am pleased to say that October this year has been really good for me.  Sales and income on AS have been one of the best months there that I have had for a long time. SS is doing well. Both photos and videos - RPD and total income is good. My overall video sales have been great. Plus I sold quite a few big commission ones ($50+) on all 3 video agencies, AS, P5 and SS.

I always love October. It means the end of the summer slump period. The buyers are back!!
« Last Edit: October 29, 2021, 15:09 by Annie »

« Reply #44 on: October 29, 2021, 19:05 »
+1
One word to described my October sales --"catastrophe"   :-\

For real, For Real?

« Reply #45 on: October 29, 2021, 19:44 »
+1
One word to described my October sales --"catastrophe"   :-\

For real, For Real?

Sadly, yes. I will make less than I made in Oct 2014. Big drop for me. So much for adding more inventory.

« Reply #46 on: October 30, 2021, 01:11 »
0
On a completely separate note, I stopped uploading to SS after the new rates came in, but then I noticed something happening in January this year.*** I started getting a lot of really high photo SODs.  Ranging from $85 to $140 each. Some much higher than even in the 'good ol days'.

Discussions with others led me to believe that SS have divided their pricing into two different categories: bargain-basement vs premium. And as many others started to get these high SODs starting in Jan this year, then one explanation may be that they have opened up their whole database to these premium buyers (which I believe was not available to us mere mortals before) Long story.

Getting more large SODs downloads, of course, depends on a number of factors - size, quality, themes, etc. And of course, there will always be the isolated cases of selling a crapstock-small pic for a high amount, but if you get a lot of large SODS, and more data to assess, then you start to see a trend towards better, larger photos.

Overall my photo sales - both RPI and RPD - have not been affected this year on SS and still perform very well. For me its when they brought video subs in May 2020 that hit me hard. But once again this is all about what you shoot. There are others out there who still do very well with clip sales. But they have completely different ports to me.

I decided to target the internet video buyers when I first started video in 2016. It was a new emerging market and great for a while but now its come back to bite me in the foot, as agencies (not just SS) decided that these buyers have a much lower price point. (And that includes P5).

So, it all comes back to what you shoot.

ETA *** The large photos SODs have been continuing all year. There were less during the summer-slump months when big ad agencies and buyers are not around, but picking up again now.

Thanks for sharing this experience Annie.
It's an interesting analysis from one of the 'high fliers' out there and makes a fine counterbalance with regard to the mostly negative experiences of SS sales I read elsewhere.

Thanks Deb. Thats really sweet of you to say so. I don't know how much of a high flyer I am. lol.  I am not anymore special than anyone else here, I just learnt along the way what sells on microstock and small ways that make a big difference on how to provide new files that are not well covered. Something that is within the reach of anyone here.

Anyway, if you need more positive reinforcement then I am pleased to say that October this year has been really good for me.  Sales and income on AS have been one of the best months there that I have had for a long time. SS is doing well. Both photos and videos - RPD and total income is good. My overall video sales have been great. Plus I sold quite a few big commission ones ($50+) on all 3 video agencies, AS, P5 and SS.

I always love October. It means the end of the summer slump period. The buyers are back!!

Annie, you remind me of Mihai (who I know is also on this forum).  Neither of you ever sing your own praises, but you are both I feel exceptionally talented.
In both cases, your work is a joy to behold.
It's no wonder you are successful (combined with good keywording of course)  :)

« Reply #47 on: October 30, 2021, 04:32 »
+8
Deb, you have thoroughly embarrassed me . But let me try to explain.

First of all, if we are modest its because we know you dont have to be talented to do well in microstock. You just have to know the ropes.

The other thing is that people like Mihai, myself, Doug Jensen, and remember Iain Campbell with the great model release video port? - are just a few people that come to mind. The common thing is that we all started about the same time - around 2012 to 2013. Why is this important? For one thing, it was a great time to start. There was still quite a bit of competition back in those days, which is important because you need that in order to keep upping your game.

On the other hand, the people who started before us were used to easy street. Back in the beginning when a good stock pic went to the top of the search - it stayed there (forever) depending solely on how many dls it had. So, when things got tough, a lot of them were not willing to change.

When we came along, was the time SS first changed their algorithm and boy did that hurt a lot of people. But the newcomers like us, learnt from it. Also, I remember having all these arguments with Lauren at the time about what sold and what didn't. I started getting 1,000+ DLs on SS a month, and he was trailing behind me, but we still had these arguments. Long story. The older group were not willing to change.

The other thing about the people I know who started then and did well, was we learnt from reviewers rejections. They were even tougher back then, and it was another thing that made or broke you.

And thirdly, we played to our strengths, and we got better and better at knowing how to use them for microstock. Mihai of course is an engineer and brilliant at technical stuff, I come from a business and graphic design background, Iain started off as a model and then learnt video from one of the top video contributors in the industry at the time. Doug had a strong background in video.

...

So, the question is, can it still be done again if you start today? I know its getting more and more difficult.  SS pulling the rug out of people's feet with their rates restructure has made it even worse. But there is still money to be made with new uploads, and ways to get around all the low subs I have found. And it all comes back to what you shoot, and how to be just that bit different to the rest of the crowd.

So my advice in a nutshell: Play to your strengths, always check with what's already on the database, don't shoot what everyone's shooting, keep learning, keep improving your skills, keep upping your game, and do research. In fact there's heaps and heaps of subject matter that I find every day that is popular on social media and not well covered on the microstock databases.**

And dont listen to all the complaints. It will bring you down. Productivity and negativity don't go well together.

And finally, always remember you are not competing against a million other contributors. You are only competing with those who shoot the same subject matter as you - or rather, those who have the same keywords as you. Puts it all in perspective then.



ETA: ** This is important because advertisers know they have to follow social media trends to sell their products to them - and we (as the stock providers) are there to provide them with that content. NOT THE OTHER WAY AROUND! lol

« Last Edit: October 31, 2021, 01:10 by Annie »

« Reply #48 on: October 30, 2021, 06:20 »
+2
On the other hand, the people who started before us were used to easy street. Back in the beginning when a good stock pic went to the top of the search - it stayed there (forever) depending solely on how many dls it had.
No it wasn't. It startet going downwards early.
Beginning 2008 at the 3 big agencies RPI was good.
A few years latter going exclusive with istock my RPI was even getting better.
But actually it was going downwards from the beginning.
It was easy to see at a simple excel sheet. Just compare how older monthly uploads performs against newer uploads in the first months and years after upload.
The newer uploads mostly didn't get the sale volume like older uploads and did not sell that long.
Mostly there is even a continuing trend over the years.
At 2020 my RPI (year) at Adobe Stock was $0,7. At 2008 at FT my RPI (year) was about $2.
This trend was clear since about 2010.
My RPI (year) at istock exclusivity was about $9 at 2012. I guess it would be around $3 nowadays.
Nowadays the situation is like this - average images at microstock still sell at lower RPI compared to 10 years ago.
Averages images at istock exclusive probably don't sell well. Premium images at istock exclusive probably will sell well. If you want to keep your income level. Produce more images at micro, or produce better images for mid stock, macro.
Producing at the same level your income will be lower than now in a few years.
Still the same game as it was the last 10 years.
If you are just starting, your income will grow for about 3 years. Now matter how good or bad your are.
After the first 3 years it depends on your 3 years upload volume and quality.
Just keeping the level means lower income year after year.

« Last Edit: October 30, 2021, 07:55 by ttart »

« Reply #49 on: October 30, 2021, 13:16 »
+2
Spot on explanation on what micro is all about. Nowadays only terrain for amateur photographers that really don't care too much if they make 3000$ or 500$ a year but once you factor in time, props or gas or equipment the actually loose money but they like the micro game. For pros most have already gone to greener pastures but there are still some that keep going because of huge ports or because the live in a place where live is a bargain.

In 2012 I was making 3$/month/photo at Istock exclusive. Nowadays 10 times less. I rarely upload now unless when I shoot video aerials then I take some photos and from time to time I upload those. But if I take rpi it is really not worth my time anymore. You have to be a very efficient machine and very careful with your expenses if you still want to play the micro card. As suggested I think it is much wiser move to medium or macro stock. The days where you could have many thousands of downloads for a top file or hundreds of licenses for a "regular ones" are over.

Micro is surely not dead as more creative files are downloaded as ever but there are so many players from free to amateurs that are happy with a few hundred dollars a month or less that starting today would be silly as there are so many more routes in photography that give you better revenue streams, similar as when the micro game started.

On the other hand, the people who started before us were used to easy street. Back in the beginning when a good stock pic went to the top of the search - it stayed there (forever) depending solely on how many dls it had.
No it wasn't. It startet going downwards early.
Beginning 2008 at the 3 big agencies RPI was good.
A few years latter going exclusive with istock my RPI was even getting better.
But actually it was going downwards from the beginning.
It was easy to see at a simple excel sheet. Just compare how older monthly uploads performs against newer uploads in the first months and years after upload.
The newer uploads mostly didn't get the sale volume like older uploads and did not sell that long.
Mostly there is even a continuing trend over the years.
At 2020 my RPI (year) at Adobe Stock was $0,7. At 2008 at FT my RPI (year) was about $2.
This trend was clear since about 2010.
My RPI (year) at istock exclusivity was about $9 at 2012. I guess it would be around $3 nowadays.
Nowadays the situation is like this - average images at microstock still sell at lower RPI compared to 10 years ago.
Averages images at istock exclusive probably don't sell well. Premium images at istock exclusive probably will sell well. If you want to keep your income level. Produce more images at micro, or produce better images for mid stock, macro.
Producing at the same level your income will be lower than now in a few years.
Still the same game as it was the last 10 years.
If you are just starting, your income will grow for about 3 years. Now matter how good or bad your are.
After the first 3 years it depends on your 3 years upload volume and quality.
Just keeping the level means lower income year after year.


 

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