MicrostockGroup Sponsors


Author Topic: Top 1000 phrases that customers use to buy images (market research)  (Read 841 times)

0 Members and 3 Guests are viewing this topic.

« on: September 13, 2020, 16:46 »
+8
Hi. As I promissed you before...
This was the result of the market research in January 2020. I couldn't find much time for glossy infographics (maybe because I don't work for stock images industry anymore :) ). Anyway I'm sure you'll find it beneficial.
In 2019 70% of all downloads in the stock images industry (Shutterstock, Adobe, iStock, etc.) were made using these words in queries (language doesn't matter).
'% of solo' column shows % of cases when this word/phrase was used as a query without any additional word (could become useful during a scene planing).
Toponims and colors were excluded because of high dispersion.

Word / phraseMillions of downloads
per year
(estimated)
% of solo
background46.2366%
woman33.1050%
icon17.7878%
business15.1242%
man14.8061%
christmas13.3644%
car11.6567%
happy11.6327%
people10.0459%
pattern9.3278%
couple9.2762%
abstract8.9742%
dog8.7864%
family8.6648%
flowers8.2467%
logo8.0884%
home8.0266%
texture7.9178%
girl7.2659%
house7.1969%
design7.0374%
baby6.6358%
office6.4955%
food6.4472%
child5.5564%
kids5.4856%
computer5.2969%
hair5.2172%
water5.0071%
children5.0065%
beach4.9069%
watercolor4.8050%
health(y)4.6246%
technology4.4867%
face4.4278%
table4.4077%
city4.3662%
vintage4.3342%
school4.3261%
interior4.3163%
room4.2684%
beautiful4.1921%
cat4.1969%
summer4.1444%
wood4.0352%
tree4.0175%
sexy3.9930%
old3.8936%
day3.858%
new year3.7936%
young3.7735%
hand3.7364%
card3.6885%
coffee3.6564%
doctor3.6160%
money3.5373%
party3.5274%
paper3.4772%
gold3.4245%
map3.3765%
wedding3.3553%
kitchen3.2971%
frame3.2979%
wall3.2670%
phone3.1276%
winter3.1048%
green3.0639%
modern3.026%
oil3.0271%
art3.0178%
flat3.0078%
cartoon2.8864%
work2.8673%
flag2.8372%
smile2.7670%
fitness2.7563%
skin2.7466%
wine2.7466%
dental2.6865%
team2.6765%
smiling2.6661%
construction2.6667%
light2.6563%
medical2.6249%
autumn2.5943%
building2.5972%
landscape2.5877%
nature2.5569%
line2.5471%
cleaning2.5070%
isometric2.4952%
night2.4866%
laptop2.4672%
banner2.4672%
book2.4566%
digital2.4337%
beauty2.4350%
asian2.428%
travel2.4264%
fashion2.4157%
template2.4177%
birthday2.4055%
care2.3894%
american2.3712%
road2.3669%
meeting2.3578%
marketing2.3570%
infographic2.3478%
love2.3376%
fantasy2.3145%
3d2.2950%
seamless2.2856%
mother2.2754%
garden2.2677%
hands2.2580%
body2.2076%
heart2.1969%
football2.1961%
shopping2.1574%
sky2.1470%
silhouette2.1284%
model2.1178%
pain2.1193%
group2.1061%
person2.1021%
student2.0566%
world2.0346%
glass2.0276%
working2.0265%
beer2.0274%
music2.0170%
geometric1.9943%
sea1.9973%
leaves1.9280%
pool1.9273%
eating1.9079%
gym1.9070%
forest1.8874%
social1.8819%
halloween1.8757%
truck1.8671%
gift1.8657%
soccer1.8556%
pregnant1.8445%
kid1.8459%
ice1.8146%
teeth1.8183%
friends1.8167%
dentist1.8071%
cream1.8015%
security1.8079%
students1.7977%
repair1.7613%
luxury1.7234%
concept1.7089%
spring1.6946%
pizza1.6872%
patient1.6681%
back1.6612%
yoga1.6570%
web1.6240%
floral1.6245%
online1.6251%
snow1.6165%
air1.6022%
field1.6088%
tropical1.5933%
data1.5969%
space1.5868%
service1.5791%
mobile1.5750%
box1.5687%
restaurant1.5463%
easter1.5261%
chicken1.5269%
window1.5181%
retro1.5042%
leaf1.5077%
top view1.5022%
bed1.5087%
paint1.4967%
senior1.4943%
painting1.4776%
sign1.4790%
fish1.4676%
sport1.4667%
media1.4485%
color1.4463%
elderly1.4446%
training1.4481%
roof1.4386%
desk1.4282%
fire1.4272%
spa1.4268%
cancer1.4083%
massage1.4083%
grunge1.4041%
fruit1.4071%
coloring1.3965%
cute1.3832%
invitation1.3878%
insurance1.3884%
sale1.3780%
skyline1.3642%
mom1.3558%
tea1.3573%
education1.3472%
energy1.3478%
stock1.3367%
plant1.3285%
circle1.3264%
wooden1.3114%
floor1.3088%
street1.3063%
meat1.2880%
poster1.2872%
shop1.2884%
real estate1.2766%
mountain1.2766%
chocolate1.2768%
mockup1.2674%
bathroom1.2674%
metal1.2658%
medicine1.2678%
running1.2669%
cake1.2587%
ball1.2593%
game1.2581%
door1.2587%
border1.2490%
park1.2483%
ribbon1.2273%
sun1.2267%
boy1.2264%
vegetables1.2178%
auto1.2053%
portrait1.1976%
hospital1.1969%
brain1.1975%
funny1.1843%
drawing1.1723%
animals1.1782%
cup1.1777%
indian1.1617%
solar1.1652%
cannabis1.1669%
lights1.1589%
yellow1.1546%
father1.1569%
chinese1.1518%
sad1.1439%
market1.1482%
cheese1.1477%
milk1.1475%
bottle1.1227%
shirt1.1292%
internet1.1160%
splash1.1180%
laser1.1122%
worker1.1084%
reading1.1072%
accident1.0991%
cloud1.0962%
tablet1.0977%
sports1.0963%
human1.0920%
tv1.0879%
success1.0882%
orange1.0843%
brochure1.0852%
board1.0886%
breast1.0756%
businessman1.0663%
palm1.0636%
horse1.0680%
farm1.0670%
elements1.0519%
star1.0569%
surgery1.0593%
glasses1.0485%
eye1.0471%
dress1.0493%
credit1.0359%
sunset1.0368%
network1.0374%
flyer1.0257%
lines1.0279%
bank1.0271%
makeup1.0178%
brush1.0179%
salad1.0183%
store1.0088%
teacher1.0069%
holiday0.9955%
plastic0.9923%
motorcycle0.9873%
books0.9883%
newborn0.9758%
smartphone0.9675%
management0.9688%
vacation0.9681%
animal0.9662%
fun0.9577%
system0.9538%
graphic0.9546%
finance0.9569%
industry0.9581%
dance0.9476%
rose0.9462%
machine0.9419%
sensual0.9331%
bag0.9331%
apple0.9269%
apartment0.9272%
furniture0.9283%
golf0.9270%
label0.9184%
grass0.9172%
gas0.9183%
colorful0.9134%
basketball0.9165%
hotel0.9064%
ice cream0.8950%
calendar0.8869%
driving0.8871%
sketch0.8719%
bar0.8780%
wave0.8771%
lawyer0.8677%
blood0.8685%
menu0.8677%
website0.8556%
santa0.8550%
life0.8575%
law0.8579%
industrial0.8551%
sleeping0.8465%
customer0.8454%
pet0.8457%
arrow0.8374%
diet0.8385%
drink0.8227%
moon0.8276%
science0.8261%
college0.8250%
ornament0.8187%
safety0.8176%
thinking0.8180%
dinner0.8079%
exercise0.8081%
financial0.8055%
mexican0.8048%
supermarket0.8079%
magic0.7965%
delivery0.7971%
corporate0.7941%
camera0.7984%
swimming0.7957%
cooking0.7875%
learning0.7883%
future0.7760%
unicorn0.7671%
garage0.7659%
facial0.7682%
walking0.7678%
castle0.7682%
time0.7664%
cell0.7534%
clouds0.7582%
ship0.7586%
creative0.7442%
clothes0.7486%
glitter0.7471%
fishing0.7381%
smoke0.7378%
trees0.7384%
sleep0.7380%
power0.7339%
marble0.7359%
salon0.7391%
weight0.7327%
thanksgiving0.7358%
casino0.7367%
stars0.7377%
bread0.7284%
factory0.7273%
airport0.7278%
sushi0.7271%
growth0.7176%
cover0.7178%
tattoo0.7179%
marijuana0.7170%
earth0.7169%
pregnancy0.7181%
alphabet0.7178%
tooth0.7179%
carpet0.7072%
stone0.7060%
brick0.7051%
certificate0.6969%
concrete0.6957%
head0.6930%
moving0.6962%
therapy0.6951%
eyes0.6889%
shoes0.6885%
bike0.6883%
university0.6863%
ocean0.6765%
police0.6764%
letter0.6738%
mountains0.6786%
stadium0.6782%
train0.6780%
driver0.6790%
teen0.6625%
development0.6694%
mask0.6636%
nails0.6675%
warehouse0.6671%
breakfast0.6673%
print0.6685%
skull0.6575%
clock0.6577%
silver0.6544%
conference0.6472%
celebration0.6474%
jesus0.6480%
wallpaper0.6478%
plate0.6434%
chart0.6483%
panorama0.6473%
cards0.6433%
island0.6459%
electric0.6435%
hat0.6326%
robot0.6372%
professional0.6348%
neon0.6344%
tools0.6290%
planning0.6288%
rock0.6259%
roses0.6275%
bitcoin0.6274%
architecture0.6278%
fat0.6259%
jewelry0.6174%
writing0.6180%
leather0.6174%
presentation0.6170%
iphone0.6178%
globe0.6171%
fruits0.6165%
property0.6150%
plane0.6183%
nurse0.6166%
facebook0.6066%
lake0.6082%
tech0.6059%
tennis0.5969%
pumpkin0.5975%
soup0.5993%
bridge0.5952%
classroom0.5983%
communication0.5975%
sex0.5974%
bedroom0.5974%
braces0.5984%
dragon0.5871%
hvac0.5888%
boat0.5878%
layout0.5874%
butterfly0.5869%
font0.5790%
company0.5772%
strategy0.5785%
bus0.5776%
video0.5763%
manicure0.5772%
juice0.5791%
puppy0.5774%
dancing0.5729%
bear0.5683%
hockey0.5681%
pig0.5675%
plan0.5630%
breastfeeding0.5668%
rain0.5672%
steak0.5680%
investment0.5678%
cafe0.5670%
airplane0.5579%
pasta0.5581%
honey0.5574%
military0.5563%
laboratory0.5584%
festival0.5587%
cosmetic0.5534%
workout0.5581%
shower0.5589%
doodle0.5571%
test0.5538%
job0.5562%
studio0.5430%
church0.5473%
traffic0.5466%
injury0.5446%
nail0.5466%
candy0.5472%
crown0.5486%
workers0.5388%
documents0.5386%
sales0.5370%
bath0.5385%
windows0.5290%
mirror0.5287%
rainbow0.5254%
stage0.5276%
balloons0.5284%
carnival0.5169%
crypto0.5177%
information0.5145%
burger0.5178%
bride0.5178%
legs0.5191%
lifestyle0.5184%
lingerie0.5183%
guy0.5143%
puzzle0.5079%
beef0.5078%
tax0.5078%
mechanic0.5079%
cross0.5082%
baseball0.5065%
frames0.5093%
cosmetics0.5078%
event0.4973%
bird0.4977%
logistics0.4977%
cocktail0.4975%
english0.4938%
doctors0.4971%
bible0.4969%
wings0.4990%
notebook0.4975%
cold0.4860%
cowboy0.4875%
comic0.4851%
anatomy0.4853%
meditation0.4876%
support0.4879%
pharmacy0.4877%
grill0.4884%
stress0.4878%
seo0.4870%
instagram0.4768%
app0.4773%
plumbing0.4780%
wheat0.4768%
contact0.4771%
lemon0.4766%
bubble0.4787%
confetti0.4775%
movie0.4765%
balloon0.4785%
waves0.4783%
toys0.4790%
roofing0.4785%
court0.4786%
check0.4738%
lawn0.4679%
gradient0.4665%
sand0.4670%
steel0.4651%
transport0.4674%
key0.4683%
diamond0.4666%
sofa0.4681%
air conditioning0.4686%
zodiac0.4670%
planet0.4572%
loan0.4586%
cow0.4574%
plants0.4587%
fabric0.4539%
concert0.4571%
turkey0.4562%
fairy0.4569%
bouquet0.4573%
fireworks0.4576%
champagne0.4470%
bbq0.4460%
tire0.4484%
river0.4450%
accounting0.4477%
olive0.4443%
study0.4476%
rice0.4483%
sugar0.4379%
wheel0.4345%
lighting0.4340%
handshake0.4376%
erotic0.4358%
buildings0.4379%
executive0.4360%
search0.4381%
character0.4377%
speed0.4368%
tomato0.4374%
payment0.4383%
eggs0.4394%
idea0.4381%
hemp0.4355%
printing0.4282%
circus0.4268%
foot0.4243%
storage0.4245%
advertising0.4278%
barbecue0.4270%
cinema0.4275%
barber0.4253%
guitar0.4287%
email0.4259%
agriculture0.4275%
stomach0.4138%
server0.4170%
manager0.4187%
egg0.4144%
change0.4180%
lips0.4187%
wolf0.4180%
global0.4142%
strawberry0.4170%
chef0.4170%
stamp0.4189%
google0.4163%
lion0.4176%
arrows0.4085%
seniors0.4071%
tag0.4090%
pets0.4082%
process0.4040%
quotes0.4090%
powder0.4051%
coconut0.3951%
theater0.3982%
corn0.3973%
weight loss0.3983%
camping0.3978%
fence0.3952%
geometry0.3987%
gifts0.3988%
feet0.3986%
farmer0.3975%
engineering0.3981%
question0.3986%
desert0.3969%
divorce0.3973%
research0.3882%
sandwich0.3886%
warrior0.3878%
diagram0.3859%
angel0.3867%
lunch0.3877%
storm0.3870%
interview0.3890%
heating0.3854%
innovation0.3876%
ink0.3870%
toilet0.3851%
letters0.3791%
wreath0.3790%
button0.3790%
call center0.3777%
film0.3782%
engineer0.3784%
cruise0.3759%
document0.3780%
tourism0.3774%
dentistry0.3688%
california0.3651%
graffiti0.3661%
anniversary0.3685%
happiness0.3684%
dad0.3646%
crowd0.3675%
pork0.3669%
bubbles0.3589%
contract0.3586%
news0.3579%
cash0.3551%
teamwork0.3577%
bow0.3586%
designer0.3585%
pilates0.3580%
employee0.3546%
healthcare0.3563%
dna0.3583%
waste0.3551%
manufacturing0.3575%
disease0.3569%
salmon0.3579%
princess0.3468%
beard0.3481%
triangle0.3456%
galaxy0.3484%
trading0.3486%
cherry0.3473%
recycling0.3483%
mortgage0.3479%
lavender0.3456%
houses0.3477%
graduation0.3479%
gun0.3447%
mandala0.3466%
parking0.3480%
electrical0.3456%
bicycle0.3375%
herbs0.3382%
community0.3368%
santa claus0.3368%
hipster0.3348%
library0.3381%
mining0.3374%
software0.3368%
bokeh0.3369%
acne0.3381%
black friday0.3369%
laundry0.3380%
tomatoes0.3361%
graph0.3378%
ballet0.3377%
botox0.3381%
badge0.3388%
surprise0.3272%
mattress0.3281%
birds0.3285%
eid0.3259%
dream0.3269%
smoothie0.3251%
renovation0.3292%
valentine0.3262%
mothers day0.3281%
eagle0.3278%
magazine0.3264%
help0.3279%
air conditioner0.3190%
relax0.3165%
disco0.3152%
boxing0.3182%
poker0.3176%
rocket0.3176%
bee0.3182%
banana0.3168%
potato0.3155%
calculator0.3178%
romance0.3182%
seafood0.3177%
jungle0.3162%
elephant0.3173%
crossfit0.3169%
bakery0.3169%
shapes0.3092%
sunglasses0.3082%
shipping0.3080%
pepper0.3053%
graphics0.3086%
flags0.3081%
retirement0.3065%
desktop0.3070%
natal0.3084%
logos0.3087%
justice0.3090%
homes0.3057%
explosion0.3087%
depression0.3085%
witch0.3081%
sunrise0.3071%
vector0.2988%
highway0.2975%
nutrition0.2982%
tiger0.2975%
diabetes0.2981%
fireplace0.2985%
valentines day0.2966%
environment0.2988%
wellness0.2978%
plumber0.2977%
microphone0.2985%
run0.2980%
artificial intelligence0.2978%
ipad0.2978%
piano0.2982%
alcohol0.2978%
freedom0.2980%
analytics0.2991%
spine0.2978%
god0.2888%
diploma0.2867%
landscaping0.2876%
sausage0.2884%
consulting0.2885%
drinks0.2885%
colors0.2887%
leadership0.2876%
superhero0.2868%
dinosaur0.2879%
fathers day0.2884%
shield0.2878%
horror0.2864%
owl0.2875%
hiking0.2879%
chess0.2869%
selfie0.2774%
ski0.2761%
4th of july0.2775%
prayer0.2783%
runner0.2779%
grapes0.2788%
pencil0.2776%
legal0.2769%
coins0.2789%
smoking0.2759%
coaching0.2779%
flooring0.2763%
ultrasound0.2780%
deer0.2778%
perfume0.2780%
connection0.2781%
hearts0.2777%
mouse0.2779%
newspaper0.2675%
underwater0.2675%
headphones0.2683%
kindergarten0.2672%
dj0.2668%
target0.2669%
electrician0.2677%
mind0.2679%
pills0.2690%
networking0.2670%
speaker0.2682%
maze0.2564%
leader0.2588%
nuts0.2585%
banners0.2588%
tape0.2577%
ramadan0.2578%
essential oils0.2583%
rabbit0.2582%
eyelashes0.2589%
drone0.2572%
pineapple0.2575%
universe0.2585%
thank you0.2572%
discount0.2576%
electricity0.2582%
numbers0.2583%
winner0.2481%
economy0.2481%
cryptocurrency0.2473%
banking0.2477%
surf0.2467%
kitten0.2483%
snowflake0.2467%
picnic0.2475%
acupuncture0.2487%
blackboard0.2481%
athlete0.2478%
bowling0.2473%
balance0.2481%
make up0.2478%
lace0.2369%
illustration0.2394%
cook0.2375%
emoji0.2375%
yogurt0.2384%
sunflower0.2370%
catering0.2370%
astronaut0.2378%
grandparents0.2381%
veterinary0.2374%
yacht0.2377%
mermaid0.2377%
entrepreneur0.2386%
suitcase0.2385%
photography0.2382%
businesswoman0.2372%
volleyball0.2375%
sticker0.2288%
physiotherapy0.2286%
tires0.2292%
sparkle0.2271%
sword0.2291%
shark0.2282%
snowflakes0.2278%
lightning0.2276%
accountant0.2272%
gardening0.2280%
motivation0.2287%
debt0.2291%
flu0.2288%
audience0.2293%
joy0.2186%
feather0.2182%
savings0.2191%
watermelon0.2176%
hamburger0.2185%
labels0.2194%
horses0.2182%
stethoscope0.2180%
spices0.2078%
cycling0.2080%
painter0.1988%
photographer0.1887%

UPD. There was an error in 'Millions of downloads' column. Fixed 14.09.2020. Nothing really changed :)
« Last Edit: September 14, 2020, 07:29 by Plum »


« Reply #1 on: September 13, 2020, 17:31 »
0
It's really generous of you to share this, thank you very much!

« Reply #2 on: September 14, 2020, 03:58 »
+1
Here's some bonus.

QueryEstimated number of
dowloads per year,
thousands
christmas1 913
christmas background1 096
christmas tree572
christmas card425
merry christmas323
christmas frame206
christmas decoration164
christmas lights156
christmas gift121
christmas ornament120
christmas pattern101
family christmas91
christmas balls88
christmas ball85
christmas gifts84
christmas party76
new year christmas70
christmas decorations65
christmas wreath59
christmas dinner59
christmas ribbon50
christmas star49
christmas snow45
christmas table44
christmas tree background41
blue christmas41
vintage christmas41
christmas garland38
christmas elements37
christmas food36
christmas cookies34
christmas gold32
christmas icons30
red christmas background29
christmas shopping27
business1 876
business( )man633
business people611
business( )woman548
business meeting476
business icons324
business card252
business team226
small business149
business success149
business technology109
business background104
business growth91
business office88
business owner75
business plan75
small business owner67
business computer59
business strategy56
business card template55
business conference55
business training55
business consulting54
business people meeting47
business handshake43
happy business people40
business and finance40
business communication40
business presentation39
business group39
business planning39
business finance38
business management38
happy business37
business insurance35
business concept35
business person34
woman972
beautiful woman515
business woman447
happy woman436
smiling woman399
woman face348
fitness woman194
pregnant woman176
sexy woman159
woman hair157
woman body156
fantasy woman144
fashion woman132
black woman131
woman happy106
mature woman103
sad woman99
young woman93
beautiful woman face87
healthy woman80
pretty woman80
woman thinking72
african american woman66
old woman61
woman silhouette59
middle aged woman57
yoga woman53
asian woman51
african woman48
fat woman48
woman laptop48
man and woman47
woman doctor46
woman portrait46
woman running44
woman shopping44
beautiful young woman44
summer woman43
beautiful black woman42
elegant woman41
woman computer40
woman legs39
stressed woman38
victorian woman37
pop art woman36
sleeping woman36
sensual woman36
woman skin35
confident woman35
brunette woman34
« Last Edit: September 14, 2020, 04:01 by Plum »

« Reply #3 on: September 14, 2020, 09:45 »
0
good job, thanks for sharing

nothing unexpected but good to see it (I assume 2020 will have few never seen keywords on top of this list)

what about video?

« Reply #4 on: September 14, 2020, 10:06 »
+1
Brilliant...Thanks so Much. Most helpful post in Years. saved and filed.

« Reply #5 on: September 14, 2020, 17:22 »
0
a great source - from a keyworder's POV what really matters is uniqueness - i'd rather be 1 of 100 images with a very low # of sales, than have an image that millions of other images match.  i started this analysis when when the symbio co-opp was active  https://cascoly.com/symbio/list.asp?list=404

another example's taken from information theory - a word like 'red' gives little informational value, 'virus' a lot more and 'covid-19' even more. basically quality over quantity

« Reply #6 on: September 15, 2020, 05:49 »
0
Thank-you for this studied resource!

« Reply #7 on: September 15, 2020, 09:01 »
0
Can I ask who and why this research was done? Did you do it individually or for some type of business?
Thanks for sharing btw, just curious why you did it in the first place?

« Reply #8 on: Yesterday at 13:45 »
+1
Can I ask who and why this research was done? Did you do it individually or for some type of business?
Thanks for sharing btw, just curious why you did it in the first place?

Hi. I worked for stock images industry for several years and did such research just for myself. Here I combined data on queries dynamics and market state (shares between competitors, their income and traffic).
You're welcome, good luck to your businesses :)

« Reply #9 on: Yesterday at 20:02 »
0
Now I know why I never get any sales ...


 

Related Topics

  Subject / Started by Replies Last post
41 Replies
11935 Views
Last post August 07, 2009, 09:17
by Norebbo
16 Replies
6322 Views
Last post February 15, 2008, 08:40
by KiwiRob
4 Replies
2736 Views
Last post April 14, 2013, 08:00
by Kerioak~Christine
11 Replies
4993 Views
Last post March 11, 2014, 10:33
by Uncle Pete
5 Replies
2081 Views
Last post July 31, 2017, 11:26
by StockStudio

Sponsors

Mega Bundle of 5,900+ Professional Lightroom Presets

Microstock Poll Results

Sponsors

3100 Posing Cards Bundle