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Author Topic: Using Google Insights to predict image market needs  (Read 4879 times)

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« on: April 21, 2009, 09:05 »
Lookstat had an interesting blogpost about using Google Insights to predict image market needs.  The example used was weight loss, giving pretty clear seasonal trends for that search term.

I haven't used Google Insights much before, but this seems like a very good use.

[LookStat Blog]


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« Reply #1 on: April 21, 2009, 09:23 »
That could be a very powerful tool. Even if it doesn't specifically apply to Microstock, I would think if people are Googling that term that stock agencies would be getting the same effect since the advertising as a buyer would be vital at that time.
Thanks for the info


« Reply #3 on: April 21, 2009, 14:59 »
i agree. that is a very handy tool. another one is to see what images buyers are looking for.  type in "stock photo" and see what i mean. 

have you looked at google trends to see if there is anything useful to take away from that service for ms'ers

« Reply #4 on: April 21, 2009, 15:10 »
Unless there is an agency which is true marketplace, open and transparent to buyers and contributors we will not have knowledge about what buyers really need. Right know most agencies keep this knowledge for themselves. Some are showing which searches produces a sale but this is rather exception than rule. Betting on generic search engines is kind of like mimic our investing companies who did  not want to keep historic data for risk management and created formula which was based on current market performance of credit derivatives. When everything was going up there was a correlation :-) So I guess there must be some correlation with searches on Google but is it statistically significant?


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