Author Topic: PACA conference lecture on stock (Read 7347 times)

Jonathan Ross · « **on:** June 11, 2009, 15:53 »

Hi All,

I have posted this elsewhere and was a bit hesitant to post it here but I have been asked so I will reciprocate. Here is a link to a talk I gave in Chicago at the PACA ( Picture Archives Council of America ) about how my company approachs stock. There is some stuff you will agree with and some you might not. Remember the info is free so if you want a refund it is gonna be tough

Sorry for the sour voice over I was using a bad mic and to keep it from spiking I ended up sounding like some late night FM DJ. I am a bit more animated in person. I hope you can find one useful piece of info.

http://www.andersenross.com/rossppt/rossppt.html

Best,
Jonathan

zymmetricaldotcom · « **Reply #1 on:** June 11, 2009, 16:44 »

Thanks Jonathan, I don't know why you would be hesitant. This may be a rowdy bar sometimes but the core crowd really appreciates informed opinions. Grabbing popcorn and watching now.

runamock · « **Reply #2 on:** June 11, 2009, 16:51 »

Thanks for posting it sounds interesting. No time to view now but I look forward to viewing it at the weekend.

hlth · « **Reply #3 on:** June 11, 2009, 17:02 »

Ha - It's funny because I started downloading Camtasia before watching your screencast. Presentation is real good. It does a good job of showing what type of pictures in terms of quality, content can be sold through stock.

Jonathan Ross · « **Reply #4 on:** June 11, 2009, 18:01 »

Hi HLTH

Timing is everything

Hope you enjoy.

Best,
Jonathan

Adeptris · « **Reply #5 on:** June 11, 2009, 18:05 »

Well worth the watch, plenty of nuggets of information in there!

Thanks for sharing

David.

Pheby · « **Reply #6 on:** June 11, 2009, 18:33 »

Quote from: runamock on June 11, 2009, 16:51

Thanks for posting it sounds interesting. No time to view now but I look forward to viewing it at the weekend.

Didn't have time either, watched it anyway. Well worth it, thanks for sharing this.

Phil · « **Reply #7 on:** June 11, 2009, 20:03 »

thanks very much for this.

Freedom · « **Reply #8 on:** June 11, 2009, 22:24 »

Great insights. Thanks.

By the way, you said you'd share your experience after DT featured you. How was it?

massman · « **Reply #9 on:** June 12, 2009, 04:43 »

Thanks Jonathan. I have enjoyed reading your recent informative posts here. Thanks for posting this one, it's fantastic to gain an insight from a successful professional who deals with a variety of stock photography markets. There will be no doubt a lot of changes in the industry over the coming years and I hope Sachs & Goldman have got their numbers right. The future looks bright for talented, organized and hard working photographers.

leaf · « **Reply #10 on:** June 12, 2009, 06:25 »

thanks for the link. I watched it / had it playing in the background while editing photos today

Some interesting thoughts and lots of useful info.

louoates · « **Reply #11 on:** June 12, 2009, 11:43 »

Well worth the time. Tons of interesting insights--especially the cautions about exclusivity.

cobalt · « **Reply #12 on:** June 12, 2009, 15:11 »

Thank you very much for sharing this. I am one of those amateur photographers that got a lot of flack on dpreview a few years ago for "destroying the industry". Now I have a contract with Getty via the exclusive program. Got in through the back door...

So far I am still new to Getty and still trying to figure out what should be put on Macro RF versus Micro. Also the supposedly longer shelf life of images is something I am curious about. Will that really hold up in the future? Because the quality on the micros is excellent and at istock we get over 20 000 new images a week. Production costs vary greatly from country to country and many professional photogrphers from Eastern Europe can easily afford very sophisticated shootings at much lower costs.

The next few years will be very interesting.

Jonathan Ross · « **Reply #13 on:** June 12, 2009, 16:01 »

Totally agree Cobalt,

The future is a tough one to see right now. They might be able to produce cheaper but do you think without the investment in education and the right gear they will be able to compete at the higher quality levels in Macro as a whole. I think we will see some bright stars shine from the group but on average I think those people are few and far between when you speak of the present time. Tomorrow is an entirely different story and I wish I knew. That I think is the biggest reason to diversify now. Thanks for the feedback, great stuff.

Best,
Jonathan

gostwyck · « **Reply #14 on:** June 12, 2009, 16:18 »

It's good stuff Jonathan ... but what I don't understand is why you are doing this?

I'd like to feel I've learned a bit about stock too and I'm always ready to help someone out with a specific query. However I'm certainly not going to spend my time on free comprehensive teach-ins telling people how to compete better with my own portfolio. Why would I? I just don't understand how this benefits you?

lisafx · « **Reply #15 on:** June 12, 2009, 17:07 »

I haven't had a chance to watch it yet, but after the rave reviews I will have to make time.

Thanks for sharing

Jonathan Ross · « **Reply #16 on:** June 12, 2009, 20:07 »

Hi Gostwyck,

I guess everyone is different. I come from a teaching background, it is in my family blood. It is a matter of fact that I have done this my entire career and I couldn't be happier with the growth of my business. Before I shared what I know with the Micro world I did the same thing with the Macro RF model and other Macro shooters. If it is Karma then cool but it is more of how I am wired. I just love to motivate and help people. It can't always be about money for me I have to feel a greater purpose than just taking photos. My biggest mentors did the same for me and I just honor them by trying to fill their shoes.
We also shoot images free for charity check out the " Compassionate Eye Foundation " run by Robert Kent. A wonderful man that created a great way to help others with the use of photographers efforts, the collection is at Getty images.

Good Luck,
Jonathan

Jonathan Ross · « **Reply #17 on:** June 12, 2009, 20:11 »

Always happy to share with you Lisa. Give me a little feedback if you can on what you would change or improve. I respect your opinion a great deal.

Best,
Jonathan

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Author Topic: PACA conference lecture on stock (Read 7347 times)

Jonathan Ross

zymmetricaldotcom

runamock

hlth

Jonathan Ross

Adeptris

Pheby

Phil

Freedom

massman

leaf

louoates

cobalt

Jonathan Ross

gostwyck

lisafx

Jonathan Ross

Jonathan Ross

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