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Author Topic: What would you do?  (Read 12051 times)

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lthn

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« Reply #50 on: October 06, 2011, 13:24 »
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I don't understand how people think the smaller sites aren't worth uploading to, because they have so few sales but at the same time they are a threat to the big sites?  Some of the big sites will use any excuse to lower commissions.  If there were less sites, do people really think we would be better off?  They would just think of a different excuse to lower commissions whenever they want to.

I don't understand why this is so difficult to grasp.

I sell my widgets through 4 stores that do great volume, sell at good prices, and give me a fair commission.

When a bunch of new stores open up in the same neighborhood wanting to sell my widgets at a fraction of the price of the established stores, should I:

a) blindly say "Yes indeed, anything to get more sales!!!"
b) realize this would steal business from the stores selling a great deal of my widgets at good prices, and ultimately be a big blow to my own bottom line.

Everyone keeps saying this is about commissions.  Based on Chad's posts here and all my recent emails with people at FT, I believe them when they say it's about image pricing.  Just do the math.  An Emerald's pics at FT will sell for as little as 1/6th the price at a site like DP.   If I were FT, I would be shaking my head and wondering why on God's green earth my suppliers would want to undercut their own sales.

I strongly encourage you to examine the case of ppl dropping exclusivity on istock. Maybe then you'll get the picture.


« Reply #51 on: October 06, 2011, 14:18 »
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You say that photographers are dispensable, there are so many they will just be replaced by new ones if people leave.

True, but it will take a long time to replace the top 100 or 500 contributers if they all left.

Agencies are also dispensable, if all the top agencies decided to pay unacceptable commissions and the photographers left, there would be a very ripe market for an agency who treated the photographer fairly.  Said site would become very popular very quickly and the 'old agencies' (with 100,000's of images to try and replace with their replacement photographers) would be quickly overshadows by the new agency.

« Reply #52 on: October 06, 2011, 14:48 »
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But sadly, the fair successful agency would soon be fielding offers from greedy insensitive parties and there we go again.  Who can blame a fair businessman who is offered $100M for their 3 year old company?

rinderart

« Reply #53 on: October 06, 2011, 15:51 »
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Im just curious for a discussion on what would you do IF....... all the microsites suddenly dropped there commissions to 20 cents per download Like it was when I joined in 2004. No EL's, No OD's and no subscriptions,No referrals  just 20 cents per download payment.

Would you stay? would you give up? I know we would Pull our hair out but..Bottom line what would you do.??? Im asking this because i'm fairly confident that whoever left would be replaced in 2/3 weeks willing to accept this and in a short time [A few months] fill the shoes of those that left with some degree of quality and Quantity. Tell me what you think. Or do you think that what you do is that good and can never be duplicated.  Tough question, Just curious.

It depends a lot.
If the agencies start paying only 20 cents but charge only 21 cents to their customers, it might be a really great scenario. On the other hand, if they maintain the current pricing, it would be an absolute killer.

Quote
The microstock market is currently worth about $500M annually

Put aside whether the number is correct or not, but one very important question is: What is the main driver behind that number? Is it the number of pictures needed by the buyers multiplied with the market price (which would mean rasining prices would increase this number)? Or is it fixed budgets by buyers (so changing image prices changes only the number of licences sold, since the money will be spent anyway)?
It surely is somewhere between these extremes, the main question is where?
I tend to believe that a big part of this market is driven not by the individual image price, but rather by restricted budgets of buyers. That means (within certain limits) the price charged to end users will have a bigger influence on the number of images sold than on the total money spent on images.

If that assumption is correct, than for the contributors (as a group) it is a lot more important what royalty percentage we receive from the agencies than what RPD we receive.

So as a conclusion: If prices are lower, but royalties higher, that might be a positive case. While at the same time the argumentation of agencies that lowering royalties is offset by increased prices is flawed - it would only work out if budgets would grow linearly with price increases.

Great point which brings up. what is the vast majority of buyers using our work for? who is the bulk of buyers.

tab62

« Reply #54 on: October 06, 2011, 16:01 »
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You mean I would have to transfer all my pics to iStock but wait they pay only 8 cents from what I read a while ago on one post...

rinderart

« Reply #55 on: October 06, 2011, 16:02 »
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I think the .20 originally paid in the early days of microstock was accepted by contributors because it was literally for found snapshots "sitting on your hard drive". 
If sites went back to that, then the ms pros who spend thousands yearly on equipment and production costs would all leave en masse. 

Almost certainly there would be sites cropping up that paid and charged a more reasonable amount for professional quality work.  Those sites would get the best selling artists, and shortly after, the customers too.  The top micros are not likely to be stupid enough to try such a drastic move. 

Thanks. I do hope they go the other way .

« Reply #56 on: October 06, 2011, 17:32 »
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Great point which brings up. what is the vast majority of buyers using our work for? who is the bulk of buyers.

I believe bloggers and article writers make up a significant percentage of downloads. But in terms of revenue, I doubt they have nearly the impact that buyers making products, large circulation publications, etc.  Those are the people purchasing XXXL resolutions and Extended Licenses.

lisafx

« Reply #57 on: October 06, 2011, 18:08 »
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We can always count on you as a reasonable voice around here.  
If only that were true!  I could stand to dial things back a notch myself sometimes lately.  :)

« Reply #58 on: October 06, 2011, 18:21 »
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You mean I would have to transfer all my pics to iStock but wait they pay only 8 cents from what I read a while ago on one post...

I have had 12 cent XS sales on iStock, but the OP's premise was that there were no extended licenses, on demand sales, XL sales or anything else, just a flat 20 cents a download. So while the 12 cents sales are wretched, the ELs and XXXL sales bring my RPD at iStock to around $2, not 20 cents (or 12 or 8 cents)
« Last Edit: October 06, 2011, 22:10 by jsnover »

rinderart

« Reply #59 on: October 06, 2011, 19:49 »
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Great point which brings up. what is the vast majority of buyers using our work for? who is the bulk of buyers.

I believe bloggers and article writers make up a significant percentage of downloads. But in terms of revenue, I doubt they have nearly the impact that buyers making products, large circulation publications, etc.  Those are the people purchasing XXXL resolutions and Extended Licenses.

Thanks dan.

lagereek

« Reply #60 on: October 07, 2011, 01:12 »
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If it ever got to the stage where I wasn't able to make enough money through taking photos I'd start selling photography lessons.

Bingo!

It's clearly a hypothetical scenario but should anything like that happen then we would collectively remove our ports and set up our own agency. At that point we would simply have nothing to lose by doing so. The microstock market is currently worth about $500M annually, maybe more, the vast majority of which is probably earned from the portfolios of about 1000-2000 contributors. The number of full-time microstockers, who currently earn the majority of their living from microstock, is quite possibly fewer than 500. That's not too many to organise.

The fact that the "New images approved this week" on SS has almost halved over the last 18 months essentially proves that as the incentive/reward reduces (mainly through increased competition) then the motivation to submit new content also reduces. Increased competition alone will almost certainly ensure that the number of 'active contributors' will actually reduce in the future.


Im truly surprised this idea hasnt come up yet?  I wouldnt be able to organize it but there are people here that could. I mean many of us here are among the top 800 contributors at IS and SS.

« Reply #61 on: October 07, 2011, 01:54 »
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Well, I've learned the lesson Fotolia has been teaching. For a long time I've been arguing against supporting new sites on the grounds that the return is usually so low that it isn't worth the effort and it is better to try to concentrate sales on the sites which are established and make regular payouts.

Now Fotolia comes along and tells me that upstart sites that offer high commission percentages are taking off so well that it poses a serious threat to the industry's viability. And all the while I've been missing out on the 50% commissions from these rising stars while Fotolia and Istock have been viciously hacking back the rate of return that they pay me from businesses that Fotolia apparently believes are being outcompeted by newcomers.

It's obvious, isn't it? Instead of sitting taking a shrinking percentage of returns from businesses that say they aren't sustainable, I'm now going to climb aboard the businesses that Fotolia tell me are taking the market share from them - and are paying more to contributors.

Thanks for the heads up, Chad.

« Reply #62 on: October 07, 2011, 02:23 »
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If it ever got to the stage where I wasn't able to make enough money through taking photos I'd start selling photography lessons.

Bingo!

It's clearly a hypothetical scenario but should anything like that happen then we would collectively remove our ports and set up our own agency. At that point we would simply have nothing to lose by doing so. The microstock market is currently worth about $500M annually, maybe more, the vast majority of which is probably earned from the portfolios of about 1000-2000 contributors. The number of full-time microstockers, who currently earn the majority of their living from microstock, is quite possibly fewer than 500. That's not too many to organise.

The fact that the "New images approved this week" on SS has almost halved over the last 18 months essentially proves that as the incentive/reward reduces (mainly through increased competition) then the motivation to submit new content also reduces. Increased competition alone will almost certainly ensure that the number of 'active contributors' will actually reduce in the future.


Im truly surprised this idea hasnt come up yet?  I wouldnt be able to organize it but there are people here that could. I mean many of us here are among the top 800 contributors at IS and SS.
People usually say the big problem in setting up out own agency is money, it takes a lot to launch a new site.  I don't think that's the biggest problem.  Just look at all the arguments we have between us here.  To get the top 800 contributors to all work together in their own agency would be very difficult.  And none of them are going to want to be in charge of this.  It would need someone very special to make it work.  People that might be able to do this are already earning a very nice wage from the current sites.  They enjoy their current work and don't want to jeopardise what they have.  The sites are making sure that they don't cut their commissions as much as the average contributor.

I think the only way it would work would be if an outside business was interested in this market and could see the opportunity to get all the top suppliers, by paying them a fair commission that would still make them a healthy profit.  Bill Gates saw the potential but Corbis doesn't seem to of made a big impact.  I'm sure there are others that could do a much better job but are they really interested?  It might be the reason why the investors in some sites are applying pressure to get their money now.  If a really big player took an interest in this market, the current sites wouldn't look like a good investment.  There's also the chance that someone will come up with a simple idea that makes the current way we sell images look really inefficient.  Microstock changed the industry but I'm sure someone will come up with something even more radical one day.

michealo

« Reply #63 on: October 07, 2011, 04:46 »
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I don't understand how people think the smaller sites aren't worth uploading to, because they have so few sales but at the same time they are a threat to the big sites?  Some of the big sites will use any excuse to lower commissions.  If there were less sites, do people really think we would be better off?  They would just think of a different excuse to lower commissions whenever they want to.

I don't understand why this is so difficult to grasp.

I sell my widgets through 4 stores that do great volume, sell at good prices, and give me a fair commission.

When a bunch of new stores open up in the same neighborhood wanting to sell my widgets at a fraction of the price of the established stores, should I:

a) blindly say "Yes indeed, anything to get more sales!!!"
b) realize this would steal business from the stores selling a great deal of my widgets at good prices, and ultimately be a big blow to my own bottom line.

Everyone keeps saying this is about commissions.  Based on Chad's posts here and all my recent emails with people at FT, I believe them when they say it's about image pricing.  Just do the math.  An Emerald's pics at FT will sell for as little as 1/6th the price at a site like DP.   If I were FT, I would be shaking my head and wondering why on God's green earth my suppliers would want to undercut their own sales.

This is a classic tragedy of the commons scenario ie

"The tragedy of the commons is a dilemma arising from the situation in which multiple individuals, acting independently and rationally consulting their own self-interest, will ultimately deplete a shared limited resource, even when it is clear that it is not in anyone's long-term interest for this to happen."
« Last Edit: October 07, 2011, 04:48 by michealo »


 

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