Saw a few posts about the "4k" videos going 'subscription' model - and it's even a bit worse than one things - so you should push back to have "on demand" clips - or request that adobe allow you to decide which clips are "subscription" based and which are "on-demand". (Of course, the unlimited models are very poor too - just commenting right now on the "shift" from on-demand to credit subscriptions for companies doing credit subscriptions, and right now Adobe is one of the ones being discussed).

It's basically a sleight of hand method of stealing revenue from the contributor, without them really realizing it - with the 'promise' of 'maybe' they can make more, when they don't (in most cases).

Adobe in both models (for simplicity) keeps 67%, gives contributor 33%. But in reality - in the 2nd model, if a buyer only downloads 1 clip - Adobe is actually keeping 97%, and only giving the contributor 3%. Many times buyers don't actually use 'all the credits' in a subscription pack, and may only use 1-2. And in fact - many times they may be purchasing the "clip pack" simply because they want "your" clip.

a) In model (a) if you sold a $100 clip, you get $33. Adobe gets $67.

b) If you have "$100 plan" instead - where someone gets "10 clips". The buyer still pays $100. However, since most buyers don't use the full "clip" - and as I mentioned they may have only signed up to get "your" clip (with the "promise" of more if they wish, which many don't use)  - now you only get 33% of "$10" aka $3, and adobe keeps the rest ($97). (As an aside - obviously the subscription model has an added bonus for Adobe & other companeis - in that people forget to cancel/don't cancel/etc - as well as not using their membership - so in reality that $100 sale became a $300 sale, and you get 1% ($3) while Adobe (& other similar companies) keep the remaining $297).

It is a 'sleight of hand' way of moving more revenue into Adobe's (and other companies that do the same) into their pockets. Effectively stealing revenue from you.

Of course - there are some people who will use the full amount of their pack - i.e., if they buy 10, they will make sure they download 10, but for most customer habits on a subscription plan, (educated guess based on experience) they 'maybe' use 20%.

Let's write and see how we can opt-out of their subscription plans, and make certain clips 'on-demand' only.

You can't opt out of video subs.  You got to make a decision to just delete your videos one by one.  I deleted like 7,000 videos last May when I got fed up with seeing most video sales going for $2.80 subs.  You should definitely delete your 4k videos and re-upload HD version, or just delete video clips for good and also un-publish videos from Shutterstock.  Customers aren't stupid.  All they have to do is to google your contributor name with "Adobe Stock", "Shutterstock" or "Storyblocks" to find if you offer your clips dirt cheap rather than paying decent price you set on Pond5.

You are basically correct, and that's the way most subscriptions keep a much higher royalty rate in photos and videos. Shutterstock at the beginning of the year might be paying 10% maximum as average to contributor s because clients do not max out their downloads. Getty does the same. Adobe is no different with that.
The only fair deal is when an agency gives the contributor the percentage share based on their total revenue divided between contributors downloads. Adobe is not fair in this sense, as most others are neither. The 35% is just not true anymore once the subs quicked in.

Adobe in both models (for simplicity) keeps 67%, gives contributor 33%. But in reality - in the 2nd model, if a buyer only downloads 1 clip - Adobe is actually keeping 97%, and only giving the contributor 3%. Many times buyers don't actually use 'all the credits' in a subscription pack, and may only use 1-2. And in fact - many times they may be purchasing the "clip pack" simply because they want "your" clip.

a) In model (a) if you sold a $100 clip, you get $33. Adobe gets $67.

b) If you have "$100 plan" instead - where someone gets "10 clips". The buyer still pays $100. However, since most buyers don't use the full "clip" - and as I mentioned they may have only signed up to get "your" clip (with the "promise" of more if they wish, which many don't use)  - now you only get 33% of "$10" aka $3, and adobe keeps the rest ($97). (As an aside - obviously the subscription model has an added bonus for Adobe & other companeis - in that people forget to cancel/don't cancel/etc - as well as not using their membership - so in reality that $100 sale became a $300 sale, and you get 1% ($3) while Adobe (& other similar companies) keep the remaining $297).

I've sold couple of videos for around 9$.