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Author Topic: why adobe"subscription credits" more like 97% to adobe, and only 3% to producer  (Read 516 times)

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« on: February 11, 2024, 10:43 »
+1
Saw a few posts about the "4k" videos going 'subscription' model - and it's even a bit worse than one things - so you should push back to have "on demand" clips - or request that adobe allow you to decide which clips are "subscription" based and which are "on-demand". (Of course, the unlimited models are very poor too - just commenting right now on the "shift" from on-demand to credit subscriptions for companies doing credit subscriptions, and right now Adobe is one of the ones being discussed).

It's basically a sleight of hand method of stealing revenue from the contributor, without them really realizing it - with the 'promise' of 'maybe' they can make more, when they don't (in most cases).

Adobe in both models (for simplicity) keeps 67%, gives contributor 33%. But in reality - in the 2nd model, if a buyer only downloads 1 clip - Adobe is actually keeping 97%, and only giving the contributor 3%. Many times buyers don't actually use 'all the credits' in a subscription pack, and may only use 1-2. And in fact - many times they may be purchasing the "clip pack" simply because they want "your" clip.

a) In model (a) if you sold a $100 clip, you get $33. Adobe gets $67.

b) If you have "$100 plan" instead - where someone gets "10 clips". The buyer still pays $100. However, since most buyers don't use the full "clip" - and as I mentioned they may have only signed up to get "your" clip (with the "promise" of more if they wish, which many don't use)  - now you only get 33% of "$10" aka $3, and adobe keeps the rest ($97). (As an aside - obviously the subscription model has an added bonus for Adobe & other companeis - in that people forget to cancel/don't cancel/etc - as well as not using their membership - so in reality that $100 sale became a $300 sale, and you get 1% ($3) while Adobe (& other similar companies) keep the remaining $297).

It is a 'sleight of hand' way of moving more revenue into Adobe's (and other companies that do the same) into their pockets. Effectively stealing revenue from you.

Of course - there are some people who will use the full amount of their pack - i.e., if they buy 10, they will make sure they download 10, but for most customer habits on a subscription plan, (educated guess based on experience) they 'maybe' use 20%.

Let's write and see how we can opt-out of their subscription plans, and make certain clips 'on-demand' only.

« Last Edit: February 11, 2024, 10:52 by SuperPhoto »


« Reply #1 on: February 11, 2024, 11:08 »
+1
PPS, an alternative "fairer" solution is - since these companies like having "contributor pools" - any un-used credit pack redemptions go into a "contributor" pool that is then divvied up based on clip usage, and paid out monthly.

I.e., say a person only uses 1 clip out of a 10-clip pack for $100.
Instead of Adobe keeping $97, and only giving the contributor $3, the "unused" credits (i.e., 9x$10 = $90) go into the 'contributor pool', which is then divided up accordingly.

So 'initially' the contributor gets $3 (and adobe gets $7 for that redemption).
Other $90 goes into the "contributor pool", since only clip was redeemed - contributor gets 33% of that $90 (so an additional $30) and then adobe gets the remaining $60.

So instead of the sleight of hand way of taking revenue from contributors, this is much fairer and in alignment with the original agreement.

« Reply #2 on: February 11, 2024, 12:43 »
+1
You can't opt out of video subs.  You got to make a decision to just delete your videos one by one.  I deleted like 7,000 videos last May when I got fed up with seeing most video sales going for $2.80 subs.  You should definitely delete your 4k videos and re-upload HD version, or just delete video clips for good and also un-publish videos from Shutterstock.  Customers aren't stupid.  All they have to do is to google your contributor name with "Adobe Stock", "Shutterstock" or "Storyblocks" to find if you offer your clips dirt cheap rather than paying decent price you set on Pond5.

« Reply #3 on: February 11, 2024, 15:01 »
+1
All of these agencies say they work with our best interests, but I doubt they really do.  This wasn't always the case. Back when I started in 2008, I truly believed the agencies were on our side, but now, they're only operating with their best interests first.

What's really needed is some sort of impartial audit system.  Right now, all we have is their trust that things are on the up and up, but this trust is slowly diminishing.

I'm tempted to not submit any 4K material to most of these agencies.  My current business model was to only give subscription-based agencies HD downconverted files, saving my 4K for AS, SS, and P5.  But now, I think none of these agencies deserve any 4K material.

 

« Reply #4 on: February 11, 2024, 16:38 »
+1
You are basically correct, and that's the way most subscriptions keep a much higher royalty rate in photos and videos. Shutterstock at the beginning of the year might be paying 10% maximum as average to contributor s because clients do not max out their downloads. Getty does the same. Adobe is no different with that.
The only fair deal is when an agency gives the contributor the percentage share based on their total revenue divided between contributors downloads. Adobe is not fair in this sense, as most others are neither. The 35% is just not true anymore once the subs quicked in.



Adobe in both models (for simplicity) keeps 67%, gives contributor 33%. But in reality - in the 2nd model, if a buyer only downloads 1 clip - Adobe is actually keeping 97%, and only giving the contributor 3%. Many times buyers don't actually use 'all the credits' in a subscription pack, and may only use 1-2. And in fact - many times they may be purchasing the "clip pack" simply because they want "your" clip.

a) In model (a) if you sold a $100 clip, you get $33. Adobe gets $67.

b) If you have "$100 plan" instead - where someone gets "10 clips". The buyer still pays $100. However, since most buyers don't use the full "clip" - and as I mentioned they may have only signed up to get "your" clip (with the "promise" of more if they wish, which many don't use)  - now you only get 33% of "$10" aka $3, and adobe keeps the rest ($97). (As an aside - obviously the subscription model has an added bonus for Adobe & other companeis - in that people forget to cancel/don't cancel/etc - as well as not using their membership - so in reality that $100 sale became a $300 sale, and you get 1% ($3) while Adobe (& other similar companies) keep the remaining $297).


« Reply #5 on: February 11, 2024, 18:06 »
+2
All of these agencies say they work with our best interests, but I doubt they really do.  This wasn't always the case. Back when I started in 2008, I truly believed the agencies were on our side, but now, they're only operating with their best interests first.

What's really needed is some sort of impartial audit system.  Right now, all we have is their trust that things are on the up and up, but this trust is slowly diminishing.

I'm tempted to not submit any 4K material to most of these agencies.  My current business model was to only give subscription-based agencies HD downconverted files, saving my 4K for AS, SS, and P5.  But now, I think none of these agencies deserve any 4K material.

They NEVER worked in our interest, not now and not then; their main goal is to increase their bottom line. Anything else is just fluff to lure in more contributors, make them feel engaged, valued and willing to keep uploading. Because without us there is no them. But they'll take every opportunity to take away some of our profits and pocket it themselves.

« Reply #6 on: February 12, 2024, 06:35 »
0
I've sold couple of videos for around 9$.


 

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