In case I wasn't clear, I wasn't arguing against the value of HTTPS for confidential data. Logins should always be secure, as well as pagest that pass credit card information. But for everything else, the question is whether the overhead is justified by the risk of abuse if the information gets out. Personally, I don't care if someone can discover that someone at my IP address ordered those videos, as long as they can't get to information that will permit them to impersonate me.