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Author Topic: WORLD CUP - is this term copyrighted? - ZAZZLE statement **UPDATE ***  (Read 25784 times)

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« on: March 25, 2010, 17:48 »
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I had some stuff removed on Zazzle for using the term "World Cup" - obviously it was soccer related.

I see on their web site that the term "FIFA World Cup" is a trademark.

But on Wikipedia the term "World Cup" is defined as:
Quote
A World Cup  is a type of sporting competition.

Also what is with the term "Soccer World Cup" - who owns that?

Maybe someone of you has more info about this.
« Last Edit: April 14, 2010, 14:35 by click_click »


« Reply #1 on: March 25, 2010, 17:55 »
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I guess they registered copyright all over the place:

http://www.worldcupblog.org/world-football/world-cup-2010-for-official-sponsors-only.html

Quote
...Apparently the phrase World Cup 2010″ is a registered trademark and can only be used by you guessed it official sponsors. FIFA are claiming this as a victory against ambush marketers. ...

« Reply #2 on: March 25, 2010, 18:02 »
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it can get pretty silly - some years ago the US Olympic committee sued businesses on the Olympic National park borders for using Olympic in their business names - not sure if they also went after our state capital, Olympia

s

« Reply #3 on: March 25, 2010, 18:05 »
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it can get pretty silly - some years ago the US Olympic committee sued businesses on the Olympic National park borders for using Olympic in their business names - not sure if they also went after our state capital, Olympia

s

I hope they lost :-)

« Reply #4 on: March 25, 2010, 18:12 »
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I uploaded soccer themes and used the term Soccer World Cup or just World Cup.

How else can I refer to this event?

"International championship that takes place every four years"

I respect their copyright but it's just a bit far I think.

« Reply #5 on: March 25, 2010, 18:16 »
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Funny enough the term "Soccer World Cup" is in the disambiguation system of iStock. There are also tons of images on there using the term in the image description and title.

Wonder how that pans out.

« Reply #6 on: March 25, 2010, 18:42 »
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Dont know about "world cup" , but I can tell u  that nobody who likes football in Europe or in almost all countries where football is national sport number 1
, never uses term soccer , and never will , FIFA and UEFA dont use that term also.


I guess they cannot copyright "world cup" cause the term is used in other sports world championships finals , If I had to bet the term they own is "FIFA world cup" , but Im not 100% positive about that

« Reply #7 on: March 25, 2010, 19:25 »
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Dont know about "world cup" , but I can tell u  that nobody who likes football in Europe or in almost all countries where football is national sport number 1
, never uses term soccer , and never will , FIFA and UEFA dont use that term also.


I guess they cannot copyright "world cup" cause the term is used in other sports world championships finals , If I had to bet the term they own is "FIFA world cup" , but Im not 100% positive about that

I had products removed from Zazzle because FIFA complained about my "World Cup" term.

"FIFA World Cup" is trademarked, it says it on their web site.

« Reply #8 on: March 25, 2010, 19:45 »
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Did you have the word FIFA?

« Reply #9 on: March 25, 2010, 19:51 »
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Did you have the word FIFA?

Absolutely not! I was already doing research before designing this stuff so I thought I was somewhat sure that it's ok.

« Reply #10 on: March 25, 2010, 20:04 »
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After thinking for a while , i think they may be right , you had photos that are obviously connected with football (or soccer if u prefer) and used a "world cup term" , most probably
u also used keyword "football".  Apparently  there is just one football world cup and its theirs , so even if you didn't used full term , everything else obviously show where u are pointing.

For example , if you had a photo of a gold cup trophy or whatever that can is called ( not the real one cause that statue is famous and copyrighted) , and used a "world cup" term but not football or some other sport keyword it would be ok cause there are many world cups and nobody can say you are digging in his yard.

Just my way of thinking

« Reply #11 on: March 25, 2010, 20:28 »
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Although "FIFA World Cup" can only be used by FIFA's authorized companies, I think their claim is ridiculous, but Zazzle probably doesn't want to mess with this.  FIFA knows that to each "official merchandise", there will be hundreds of non-official ones.  Soon our stores will be flooded with t-shirts, caps, flags, funny hats, and they will have things ike "South Africa 2010" written on them, and they will not be able to control this.

I am also starting to plan my Zazzle World Cup stuff.  Did you ask Zazzle about this?

« Reply #12 on: March 25, 2010, 20:56 »
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Last month I visited the trophy exhibition and I've just checked the photo souvenir they gave me (we could barely see the cup, we were directed to pose for the photo and then leave the way to the next in line).  It has "Get you FIFA World Cup" and "The FIFA World Cup Trophy is a copyright and trademark of FIFA".  I don't  think they could really claim rights over a general expression like "World Cup 2010", but it seems they have:
http://www.worldcupblog.org/world-cup-2010/fifa%E2%84%A2-gets-its-2010%E2%84%A2-world-cup%E2%84%A2-trademark-on.html
http://www.bizcommunity.com/Article/196/147/16117.html
Now, these links are from 2007, and the second says the objection period was still open.  Has this been granted?

Ok, let's make a list of future sports events and possible cities/contries and trademark them.   ::)

« Reply #13 on: March 25, 2010, 21:03 »
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There is more on the (il)legal claim of generic terms:
http://www.internationallawoffice.com/Newsletters/detail.aspx?g=f5202ebb-02a1-4eb3-9e09-0d423265db0b
Quote
None of the marks on the list are unique to FIFA and FIFA already has registration of most of its trademarks


And this is FIFA's factsheet about this:
http://www.fifa.com/mm/53/42/06/2010_fifa_public_guidelines_en_260908.pdf

I still wonder if they were granted TM for all those claimed terms.

« Reply #14 on: March 25, 2010, 22:09 »
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I really have no problem complying to their rights. I never tried to copy anything. I had my own designs and "only" used the words. If the words are trademarked or whatever, I will stop with my stuff.

Once you get the rights to something, you're entitled to it - that's how it works.

I'm just not so sure if the agencies are already aware of this, because iStock, Shutterstock , Fotolia, Dreamstime and the rest will be having a lot of trouble coming their way then using this term...

« Reply #15 on: March 25, 2010, 23:08 »
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they just had the hockey world cup Australia won. there is world cup of heaps of different sports, rugby union,rugby league, hockey, netball etc.

I don't see how they can copyright "world cup" on its own.

« Reply #16 on: March 27, 2010, 21:02 »
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Let me get back to you on this one, you cant use "World Cup 2010", that's 120% certain.

I work in the design department of one of the worlds biggest bookmakers, and I remember the guys working on the world cup promotions had a major road bump in regards to the whole copyright thing a couple of months ago.

I'll check on Monday, I know they had their legal dudes double check everything was OK before progressing. How exactly they progressed im not 100% sure of(since i didn't work on it). If memory serves me right, "world cup" on its own was acceptable. But again, let me double check that on Monday.

Anyway, in the case of key-wording. I cant see the big issue. Just use terms as football, stadium, crowd etc etc.  Unless somebody is looking for a actual picture of the cup (as in, the trophy) it wont really matter?


« Reply #17 on: March 28, 2010, 08:31 »
0
...
Anyway, in the case of key-wording. I cant see the big issue. Just use terms as football, stadium, crowd etc etc.  Unless somebody is looking for a actual picture of the cup (as in, the trophy) it wont really matter?

Thanks for your response.

As for the keywords I'm only concerned using the terms "World Cup" or "World Cup 2010". This really not easy to convey an image that doesn't abuse any copyrights or trademarks but relates directly to this year's event. Even if people just use the keywords "world cup" and "2010" separately I wonder if FIFA is still ok with that.

« Reply #18 on: March 28, 2010, 19:43 »
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Although those links don't say, I'm sure FIFA also has rights over the translation of those terms in other languages, so "frica do Sul 2010" and "Copa do Mundo 2010" are also forbidden?

« Reply #19 on: March 30, 2010, 15:47 »
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apparently, the guys out at work who are working on world cup have been told by the legal dudes to to avoid using the words "world cup" all together. bless them :D  

« Reply #20 on: March 30, 2010, 17:27 »
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apparently, the guys out at work who are working on world cup have been told by the legal dudes to to avoid using the words "world cup" all together. bless them :D  

I thought so. I'm just going to avoid that from now on. Thanks for getting back here.

Microbius

« Reply #21 on: March 31, 2010, 06:23 »
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Some big companies have their own zazzle stores so I think maybe they have agreement prohibiting other members from using keywords relating to their products. E.g. I think you can't use some words relating to superheroes because of the DC account even if the illustration doesn't directly relate to a DC character (?)

« Reply #22 on: April 01, 2010, 11:04 »
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I just received an answer from iStockphoto about the term "World Cup".

This is a quote from iStock:

Quote
... There is no copyright of the term "world cup" ...

... Just showing the term "world cup" is ok, even with a soccer ball, but you should try not to reference FIFA directly. ...

Now, I'm stumped.

RT


« Reply #23 on: April 01, 2010, 11:47 »
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Let me get back to you on this one, you cant use "World Cup 2010", that's 120% certain.

Where did you get this information, because it is 120% incorrect.  Having read your two posts I think you'll find that you're getting confused with the situation in which your bookmakers are using the term for, and I'm guessing they've stumbled on legal ground because they are using it in marketing/promotional material directly connected with the FIFA world cup 2010, but I can assure you to use the words "world cup" or "world cup 2010" as keywords for a stock photo is no problem whatsoever even if you also have the word "football" as well. Trademarks are just that a trademark and have nothing to do with keywords.
« Last Edit: April 01, 2010, 15:15 by RT »

« Reply #24 on: April 01, 2010, 12:31 »
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Let me get back to you on this one, you cant use "World Cup 2010", that's 120% certain.
... but I can assure you to use the words "world cup" or "world cup 2010" as keywords for a stock photo is no problem whatsoever even if you also have the word "football" as well.

I'm more interested in using the term "World Cup" in the actual design. "World Cup 2010" is supposedly a bit too hot as it's quite specific (I'd assume).

However, my designs were removed from Zazzle because of the term "World Cup" incorporated into the design. No mentioning of FIFA anywhere.
I wonder how the copyright holder explained that to Zazzle...?

RT


« Reply #25 on: April 01, 2010, 13:19 »
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Much confusion will and has been associated with this including the blog you referred to above, I very much doubt FIFA won a court case and had that pub change it's signage solely because it used the phrase "world cup 2010" it would have involved offer factors to support the case to stop anybody to be lead into believing the pub was officially associated or endorsed with the FIFA world cup. Using that phrase would have formed part of the evidence for the case presented by FIFA lawyers, along with things like the location of the pub, the flags and other signage or promotional material.

In 2010 there is a cricket, hockey, basketball, women's baseball, gymnastics events that are all using the term "world cup 2010" and I doubt hundreds more if you can be bothered to look on google.

There are, have been and will be "world cup" events for nearly every single sport imaginable that all will be officially and legally using the term "world cup" in their promotional material.

If Zazzle removed your design then that's their right they can decide what appears on their site, but I'd say they are very wrong to tell you that you cannot use the term "world cup", and as you've pointed out above iStock agree.

« Reply #26 on: April 01, 2010, 13:30 »
0
... If Zazzle removed your design then that's their right they can decide what appears on their site, but I'd say they are very wrong to tell you that you cannot use the term "world cup", and as you've pointed out above iStock agree.

I understand that any agency/business has their right to decide what appears on their site and what not.

However, Zazzle informed me that the copyright holder contacted them and therefore they were forced to remove the content. I really don't want to open a can of worms and poke Zazzle why this was possible while iStock has no problem using those terms in a design.


RT


« Reply #27 on: April 01, 2010, 13:48 »
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Well without seeing your design it's hard to make an absolute judgement, however if this purely involves your design featuring the term "world cup" then ask Zazzle who the "copyright holder" is, they won't be able to because a) there isn't one and as I explained above there can't be one and b) 'copyright' isn't the correct legal term for protecting the usage of a word or phrase anyway.

RT


« Reply #28 on: April 01, 2010, 14:30 »
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@click click

I just checked for you, FIFA (Switzerland) registered a class 25 trademark for "World Cup" on 12th March 1999 which expires on 19th January 2020. The important bit it's a class 25 registration which applies to using the term "World Cup" on the following goods or services: Football boots, football shirts, football shorts, football socks & football clothing.

They also have worldwide multiple class registrations on "FIFA World Cup" and "2010 FIFA World Cup South Africa" and "South Africa 2010" on certain classes.

The term "World Cup" alone is not able to be registered as an all class trademark.

There are literally hundreds and hundreds of registered trademarks that feature "world cup" as part of the trademark.

In summary what this means is that:

- nobody can trademark just the term "World Cup" so that nobody else can use it.

- having just looked at Zazzle (sorry I thought they were a stock site) they print clothing and herein lies your problem, if your design also features a football related theme it could be viewed as being 'football clothing' as listed under the class 25 registration if printed on some of Zazzle's clothing and I'd imagine that's why they removed it. Although they are still wrong to tell you "world cup" can't be used in a design.

- You can however still do your design and use "world cup" and a football theme and you can sell it on a stock site, the problem would arise if somebody then used it on one off the items as listed in the class 25 registration, selling it as RF might be a problem because a buyer doesn't get any specific usage restrictions with the license when they purchase it, but then again strictly speaking that's their problem not yours, most stock sites however tend to lean towards caution.
« Last Edit: April 01, 2010, 15:03 by RT »

« Reply #29 on: April 01, 2010, 15:00 »
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Thanks for checking. I tried to do my homework as well and checked their web site but couldn't find explicit information about the term "World Cup".

RT


« Reply #30 on: April 01, 2010, 15:05 »
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Sorry I was editing my reply above when you typed your last post (my wife shouted dinner was ready  ;D)

For all the hassle involved maybe move onto another design ;)
« Last Edit: April 01, 2010, 15:20 by RT »

« Reply #31 on: April 01, 2010, 15:36 »
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Sorry I was editing my reply above when you typed your last post (my wife shouted dinner was ready  ;D)

For all the hassle involved maybe move onto another design ;)

You're right. It's not worth the hazzle of assuming and relying on stuff you read online instead of having an attorney look it over for me. It's no big deal I was just really confused what the deal is here.

Thanks again for your efforts!

« Reply #32 on: April 01, 2010, 17:56 »
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The problem is that many companies are intentionally mis-using copyright and trademark law to benefit themselves.  They know they can't enforce some restrictions but they also know that no one wants to fight a costly legal battle with them.  So when they see a usage they don't like, even a legitimate one, they speak the magic word "lawsuit" and everyone knuckles under.

The same goes for companies and organizations that improperly prohibit the taking of photographs in public places.  They can't do that (at least in the US--the Supreme Court has upheld these rights repeatedly) but they intimidate people with unenforceable legal threats that they know no one wants to fight because of the costs involved.

It's a shame.

« Reply #33 on: April 01, 2010, 19:28 »
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RT,

The information you supplied was very interesting, and it makes sense.  Is there a link where this is, even partially, explained, so we can send Zazzle if necessary? 

I plan to design World Cup t-shirts myself, even if not using the term in the design, but I would certainly make reference in the description (and keyword).  I might even make a folder with World Cup related items.

« Reply #34 on: April 01, 2010, 19:51 »
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... I plan to design World Cup t-shirts myself, even if not using the term in the design, but I would certainly make reference in the description (and keyword).  I might even make a folder with World Cup related items.

The more I talk about this, the more I feel like I'm doing something wrong.

I know that I'm not trying to make my designs look like rip-offs of the official FIFA merchandise line but in the end it comes down to that FIFA is holding this event and created this event and we are trying to monetize it by selling stuff that relates to the event.

Is it just my conscience talking or is it really wrong?

« Reply #35 on: April 01, 2010, 20:53 »
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Click_click,

Interesting thought, but no, I don't think we're trying to monetize on FIFA's event.  We're taking a market opportunity, like Easter, Christmas, etc.  Selling a t-shirt saying "Brazil rumo ao hexa" (which is a direct connection with the world cup, "hexa" meaning the 6th title we'll be fighting for), "Forza Italia" or "Allez les bleus" are just merchandise for sports fans to use during the games, even if staying home.  It's not different from selling flags and vuvuzelas with the colors of a country. 

It's fair that I can not use FIFA's logo, in order not to be competing with their official merchandise. It's fair that I can not use the participating countries' offical insignias as well.  But there is nothing wrong about selling stuff that may appeal to football fans.

« Reply #36 on: April 01, 2010, 21:07 »
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Click_click,

Interesting thought, but no, I don't think we're trying to monetize on FIFA's event.  We're taking a market opportunity, like Easter, Christmas, etc.  Selling a t-shirt saying "Brazil rumo ao hexa" (which is a direct connection with the world cup, "hexa" meaning the 6th title we'll be fighting for), "Forza Italia" or "Allez les bleus" are just merchandise for sports fans to use during the games, even if staying home.  It's not different from selling flags and vuvuzelas with the colors of a country. 

It's fair that I can not use FIFA's logo, in order not to be competing with their official merchandise. It's fair that I can not use the participating countries' offical insignias as well.  But there is nothing wrong about selling stuff that may appeal to football fans.

OK that makes me feel better. On to some new designs.


« Reply #37 on: April 02, 2010, 13:55 »
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I expect there will be "counterfeit" of any world event whenever .
But with something like the World Cup, I am not even sure if this is a profitable thing.
Have you ever tried to sell counterfeit paraphenelia to a sport fan?
Most of these fanatics will never settle for the counterfeit. Even if you tried to forge it , they know a forgery by a mile.
It's like trying to sell a counterfeit comic to a collector. You won't succeed because they will pay for the real thing.
Just my thoughts on this.

Also, for those in S Africa for the event, trying to sell these unofficial wares will not even be allowed inside the perimeter. Much like most concerts when you go to a rock show. They have security checking your bags to ensure you don't even bring your own beer or pop, never mind try to smuggle in some counterfeits to sell on site.
The surest way to get the boot. (ah, bad pun)

« Reply #38 on: April 02, 2010, 15:04 »
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Hmmm!

In the UK we have Premier League football, and all photographers have to sign a licensing agreement agreeing to what it can be used for - basically editorial material. Anything else, posters, football cards, t-shirts etc, and you loose young license and feel the wrath of their hitmen. The license cost's a photographer / agency money, you need public libaility insurance, and have to be established before they'll give you one. In effect it's now a closed shop for any freelancer starting out.

I can keyworkd Premier League 09/10 season as much as I want, but woe betide I try and give the impression any image I create was taken at a premier league ground or invloves their logo if I sell for otherwise than editorial.

Simple was around this was to take pics of UK teams oversea's in European competition or friendly matches. Unless you signed anything before the game you were OK, and could do as you wanted with this pics.

I used to apply for World Cup passes for a large sports agency, again the problem is the restriction on how they could be sold. No problem with editorial use, but marketing merchanside etc is a hangable offence unless you are their "official" photographers.

With the amount of money in football, their rights are protected very well, hence the details posted earler that FIFA had filed back in 1999.

If you want to take a pic of a football on a South African flag, then I would caption away as "world cup 2010 soccer football". Stick the same image with the trophy on it, and it could be a problem.

Istock are correct and "world cup" is not copyrighted per se, but any photographs claiming to represent it or taken in the stadia are governed by licensing restiction.

Saying all this, every match I have ever attended (100's) has had unlicensed merchandise for sale outside the ground, all that's got to come from somewhere. Unless you need to stay on the right side of governing bodies so they will continue to grant photographer's passes, then I would not worry too much.

On a final note, I always thought football / soccer was the people's game! Fat chance when it becomes a money spinning business opportunity. Half of the World CUp Final match's ticket's go to sponsor and FIFA hangers on. The real fan get ripped off for their meagre allocation of seats. In England the former are all know as the "prawn sandwich brigade", i.e they don't attend matches for fun, just to fill their corpulent bodies with fine food and drink trendy wine.

Rant over for the Easter weekend

Oldhand

« Reply #39 on: April 02, 2010, 15:41 »
0
We're not talking about counterfeit merchandise.  Official football t-shirts cost US$60 and above here.  A lot of fans can not afford that, or are not willing to, and are happy to have another t-shirt that is somehow related to his team - same colors even in a different pattern.

Now, if you are going to SA to watch the cup, you can not make your own t-shirt saying World Cup 2010?  That would be ridiculous.

« Reply #40 on: April 02, 2010, 15:53 »
0
Hmmm!

In the UK we have Premier League football, and all photographers have to sign a licensing agreement agreeing to what it can be used for - basically editorial material. Anything else, posters, football cards, t-shirts etc, and you loose young license and feel the wrath of their hitmen. The license cost's a photographer / agency money, you need public libaility insurance, and have to be established before they'll give you one. In effect it's now a closed shop for any freelancer starting out.

I can keyworkd Premier League 09/10 season as much as I want, but woe betide I try and give the impression any image I create was taken at a premier league ground or invloves their logo if I sell for otherwise than editorial.

Simple was around this was to take pics of UK teams oversea's in European competition or friendly matches. Unless you signed anything before the game you were OK, and could do as you wanted with this pics.

I used to apply for World Cup passes for a large sports agency, again the problem is the restriction on how they could be sold. No problem with editorial use, but marketing merchanside etc is a hangable offence unless you are their "official" photographers.

With the amount of money in football, their rights are protected very well, hence the details posted earler that FIFA had filed back in 1999.

If you want to take a pic of a football on a South African flag, then I would caption away as "world cup 2010 soccer football". Stick the same image with the trophy on it, and it could be a problem.

Istock are correct and "world cup" is not copyrighted per se, but any photographs claiming to represent it or taken in the stadia are governed by licensing restiction.

Saying all this, every match I have ever attended (100's) has had unlicensed merchandise for sale outside the ground, all that's got to come from somewhere. Unless you need to stay on the right side of governing bodies so they will continue to grant photographer's passes, then I would not worry too much.

On a final note, I always thought football / soccer was the people's game! Fat chance when it becomes a money spinning business opportunity. Half of the World CUp Final match's ticket's go to sponsor and FIFA hangers on. The real fan get ripped off for their meagre allocation of seats. In England the former are all know as the "prawn sandwich brigade", i.e they don't attend matches for fun, just to fill their corpulent bodies with fine food and drink trendy wine.

Rant over for the Easter weekend

Oldhand

Yes, agreed .

The thing is that even if you're permitted to submit editorials, with an event like World Cup where they have their own syndication, no newspaper will pay for your work anyway when they can get it from the syndycates.
Same thing with rock concerts, etc..  Every top draw has their own distributor, and you're really wasting your time trying to sell editorials of something taken behind the crowd,etc. when their own officials are on stage, etc..
The press knows that, and will not waste their time looking through stock editorials, they go straight to the syndicates to get a copy of what they want.
My point isn't whether one is allowed to shoot or not, but more whether it's worth the trouble.

« Reply #41 on: April 14, 2010, 14:35 »
0
Latest developments @ Zazzle:

Quote
Dear Zazzler,

Thank you for contacting Zazzle.com.

Unfortunately Zazzle was contacted by Fration Internationale de Football Association (FIFA) to have any products in violation of their trademarks and intellectual property rights removed from the Zazzle Marketplace. 

For example World Cup 2010 and South Africa 2010 infringes upon FIFA's trademarks.
...

I still don't know where this is written.

Anywho, I'll repsect it.

« Reply #42 on: April 14, 2010, 14:36 »
0
"South Africa 2010" is a trademark?  Ridiculous.

« Reply #43 on: April 14, 2010, 14:40 »
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"South Africa 2010" is a trademark?  Ridiculous.

You said that...

I just don't like lawyers (working against me). So I stand down.

« Reply #44 on: April 14, 2010, 20:22 »
0
"South Africa 2010" is a trademark?  Ridiculous.

Maybe they like us but without penetration...

« Reply #45 on: April 29, 2010, 05:54 »
0
hello, do you mind sharing more of that mail?

Just curious because there are references to the term "World Cup".

I am very curious because I'm working on a web project and i would like to know if I am allowed to use in the website, the terms "World Cup". E.g. Come find out more about your favorite World Cup players.

Latest developments @ Zazzle:

Quote
Dear Zazzler,

Thank you for contacting Zazzle.com.

Unfortunately Zazzle was contacted by Fration Internationale de Football Association (FIFA) to have any products in violation of their trademarks and intellectual property rights removed from the Zazzle Marketplace. 

For example World Cup 2010 and South Africa 2010 infringes upon FIFA's trademarks.
...

I still don't know where this is written.

Anywho, I'll repsect it.

« Reply #46 on: April 29, 2010, 07:09 »
0
hello, do you mind sharing more of that mail?

Just curious because there are references to the term "World Cup".

I am very curious because I'm working on a web project and i would like to know if I am allowed to use in the website, the terms "World Cup". E.g. Come find out more about your favorite World Cup players.

Honestly, I'd recommend to contact FIFA directly to ask about that or talk to a lawyer.

I'm absolutely unable to give you any recommendation if you can use the term or not.

I just wanted to let everyone here know what happened to me and not what they can do.


 

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