MicrostockGroup
Microstock Footage Forum => General - Stock Video => Topic started by: blvdone on May 22, 2023, 14:19
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I used keywords "remote work" so that clips are mostly recent after mid 2020.
Here's the result.
Keyword "remote work" salegt:0 salegt:3
HD Price range $ Total clips At least 1 sale More than 3 sales
150 & up 2,307 31 2
129-149 1,471 98 2
99-128 4,775 166 8
91-98 102 9 0
86-90 3,621 226 24
80-85 1,201 96 19
74-79 17,147 668 45
65-73 8,198 347 17
55-64 8,870 368 32
44-54 13,429 410 24
35-43 5,683 169 10
25-34 21,390 480 19
What I have learned from this is, if you think you have quality content, there's no need to price them any lower than $55/HD. If you want to maximize your total revenue, the best price range is $74-89/HD. $86-90 range is very strong. Among them are mostly high quality producers pricing their clips at $89/HD and $150 or so 4K. However, a lot of comparably high quality producers price clips below that range as well. I am very surprised to see how strong $89/HD is compared to my $79/HD. I may raise my HD price to $89/HD based on this research. Inflation is everywhere. Things cost 15-20% more than a few years ago. $89/HD seems to have no hurdle among buyers even after Shutterstock started video sub in mid 2020. How do you think about this data?
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I wonder how many of those sales were actually at those price ranges or if the actual sales price for many of the sales is something much less thanks to some non transparent discounting by P5.
In general I am guessing that for many clip sales the price is a very small part of the overall project cost so is not a huge factor deciding which clip gets used - but the buyers using subs do try to use subs.
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I wonder how many of those sales were actually at those price ranges or if the actual sales price for many of the sales is something much less thanks to some non transparent discounting by P5.
In general I am guessing that for many clip sales the price is a very small part of the overall project cost so is not a huge factor deciding which clip gets used - but the buyers using subs do try to use subs.
Of course many of those sales are discounted sales, but discount is % of original price set. So, higher your set price is, higher your sales price are after discount. So, I don't think that's a point. I price my clips at $79/HD for a few years now at least, but after all those discounts on Pond5, due to business and premium license sales, my final sales price average is probably higher than $79. The point I found is, there's no point in pricing your clips lower than like $55/HD. You'll actually end up making less money at the end because most customers probably would've paid decent price for it. Some are pricing decent clips at $25, but it's much more likely the same customer would've paid $75 for it instead. Or, some buyers may think low price below $50 clips are of lower quality.
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I used keywords "remote work" so that clips are mostly recent after mid 2020.
Here's the result.
Instead of a search term, you can use the itemgt: code.
Find one of your own clips uploaded when you want to start, say January 2020. Find the itemid of that clip, and use that in combination with the salegt: code.
salegt:3 itemgt:xxxxxxxxx
No search term needed.
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These are interesting results, but here are some things that can distort these findings:
• People who change their pricing. I don't believe it's uncommon to price a clip low, and once it gets sales, raise the price. These findings don't reflect that.
• The quality of clips. I think it's more likely that better clips will be priced at $79 and up, and thus more likely to sell.
What we don't know is if those SAME clips would have sold much more, the same, or less at a lower price.
We only know that cheaper clips sold a certain amount, but those could on average be of lower quality. So it doesn't really tell us whether the price or quality is the factor.
We see that clips sell well at $79, but we don't know if they would sell more at a different price.
Maybe the cheap clips that sold would've gotten 0 sales at $79?
So, while it's nice to look at some numbers, unless we compare the SAME clips at different price points, we don't really know anything. :)
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For a while I put high prices on the videos that are being discussed here. As a result, my sales dropped to zero. Probably my video is not very good quality. Therefore, I put small prices for the video, and I would not say that there are a lot of direct sales on the pond, even at low prices.