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Author Topic: Adobe Stock video subscription 1 year later. $12 vs $31 revenue per clip sale.  (Read 6741 times)

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« on: April 08, 2023, 08:45 »
+5
I just compared the effect of Adobe Stock video subscription on my video portfolio.  Before the video sub started, my revenue per video clip sale was about $31.  Now it's about $12.  About 65% or 2/3 of video sales are cheap video subs now.  Only 10% are full price $28 royalty sale.  4K sales are also down significantly from 10% of video sales before video sub started to only 1-2% now.  After they started the video sub, I deleted about 15% of clips that didn't sell well on Adobe Stock but sold well on Pond5 and moved them to Pond5 exclusive.  After that move and video sub rollout, number of video sales increased only by 15% or so on Adobe Stock.  Total revenue from video sales decreased by nearly 50%.  Every time I see "$2.80" video sales, it's depressing.  That only makes me think how much I could've made on Pond5.  So, seeing my average royalty now is only about $12, I decided to delete most of my clips on Adobe Stock unless they are selling at least 5x more than on Pond5.  By moving those clips to Pond5 exclusive, my royalty on Pond5 will instantly increase by 50% because of 60% royalty on Pond5 exclusive vs 40% on non exclusive.  My HD price on Pond5 is $79.  So, 50% increase in royalty (60%/40%) results in about $16 increase that's bigger than $12 average royalty on Adobe Stock.  Also what I was afraid of was big buyers who used to buy on Pond5 at full price taking advantage of Adobe Stock subscription and buying everything cheap.  So, I deleted most of my best selling clips on Adobe Stock too if similar clips are selling well on Pond5.  I may eventually delete all my video clips from Adobe Stock depending on how things go.  At Pond5, I get more 4k sales and premium license sales.  It's a good feeling to see my products aren't given away for 1/10 the price I want to sell for.  Adobe Stock did the video sub to expand its customer base and compete against cheap low quality stock video sites, but I see they only expanded their customer base by a little.  They're just giving away our clips for pennies instead.  That's not good for me.  My new upload will be to Pond5 exclusive only.  When they announced the video sub 1 year ago, I thought it would be a matter of time they would end up like Shutterstock, but that time has come now for me.  Adobe Stock video sub was a little better than Shutterstock because they excluded 4k clips, but 4k sales are almost non-existent now on Adobe Stock.  So, I just got to a point I felt like I needed to take this bold move and see what happens moving forward.

I just calculated my average royalty revenue per a clip sale on Pond5 Exclusive account in March 2023 excluding GPP, Enterprise Custom sale and Subscription earning.  It's about $58 per a clip sale.  That's $46 more than $12 average on Adobe Stock now.  My price on Pond5 are $79/HD and $199/4k.  About 10% of my sales were in 4k.  Also about 25% of my Pond5 exclusive sales were either "Custom License" or "Premium License" that were above the price I set.  I've been on Pond5 since 2011.  I know and understand some contributors don't do well on Pond5 somehow and do better on other sites.  So, I understand my case doesn't always apply to others.  But if you are established on Pond5 and price your clips at the same level as I do, I don't see any benefit keep selling on Adobe Stock any more.  If you sell your clips for less than $50/HD and $100/4k, you probably don't want to delete your clips on Adobe Stock.  So, this is not for everybody.
« Last Edit: April 08, 2023, 12:20 by blvdone »


« Reply #1 on: April 08, 2023, 11:35 »
0
Thank you for your feedback and please keep us updated.

I have just started to send content to my exclusive port on pond5, but overall sales on pond5 are very mixed, while sales at Adobe, at least for me, are growing.Which includes the tiny sales.

Adobe has never been a strong seller for video, I think they would need to add real editorial for that, but it is increasing.

With Pond5 the questions is when will SS put their foot down and take all the real benefits away.

And many people are reporting very drastic drop in sales, including exclusives with over 34 000 files.

So for now, I am just trying to fill my ports and will add some exclusive content to pond5 in addition to Blackbox.

But Blackbox is doing quite well for me, so they will probably be the place that gets most of my exclusive content.

« Reply #2 on: April 08, 2023, 11:53 »
+2
I just calculated my average royalty revenue per a clip sale on Pond5 Exclusive account  in March 2023 excluding GPP, Enterprise Custom sale and Subscription earning.  It's about $58 per a clip sale.  That's $46 more than $12 average on Adobe Stock now.  My price on Pond5 are $79/HD and $199/4k.  About 10% of my sales were in 4k.  Also about 25% of my Pond5 exclusive sales were either "Custom License" or "Premium License" that were above the price I set.  I've been on Pond5 since 2011.  I know and understand some contributors don't do well on Pond5 somehow and do better on other sites.  So, I understand my case doesn't always apply to others.  But if you are established on Pond5 and price your clips at the same level as I do, I don't see any benefit keep selling on Adobe Stock any more.  If you sell your clips for less than $50/HD and $100/4k, you probably don't want to delete your clips on Adobe Stock.  So, this is not for everybody.
« Last Edit: April 08, 2023, 12:20 by blvdone »

« Reply #3 on: April 08, 2023, 12:51 »
0
I just read your thread on pond5 as well.

I only have 1000 non exclusive clips on pond5 and another 500 exclusive with BB.

So still have a long way to go. I have a lot of content, especially editorial content that I have not precessed yet.

Overall I am very unsure about the pricing. Mostly I price content of what I consider testshots very cheaply, anything with people and releases much higher, flowers and sunsets less than specific editorial and one off editorial events get some of the highest prices.

It does seem to work, I get regular sales and especially the really cheap shots for a sunset, flower in the wind shot with mobile phone etcI think to make them cheap is fair to the customer.

For pond5 exclusive I will charge higher prices, but I also want to make sure I can find a specific theme for the port.

Maybe that is a stupid idea, I dont know.

I make a lot more regular and easier money with photos, so still trying to find a good balance for video.

But I love video. Especially editorial video, it is a very different world.

« Reply #4 on: April 08, 2023, 14:23 »
+2
In regard to pricing, based on my own testing, I haven't seen any difference in number of sales between pricing at $49 or $79 for HD clips or $119 or $199 on 4k clips.  So, I keep my $79/HD and $199/4k clips.  Different contributors with different content may have different results of course.  But I feel comfortable with my price to maximize my revenue on Pond5.  REUTERS' clips on Pond5 is priced at $199 for digital only and $1199 for all media even if it's HD only.

« Reply #5 on: April 08, 2023, 15:36 »
0
Thank you, I will certainly try some higher pricing, especially for exclusive editorial content that is unique.

I hope pond5 stays the way it is for a long time. I am very worried that SS will steamroller over us and then, where do we go?

« Reply #6 on: May 06, 2023, 08:48 »
+5
This week, my revenue per clip sale on Adobe was only about $4.  All sub sales.  This is disgusting.  I'm very disappointed.  I had over 7,000 videos on Adobe Stock before video sub started 1 year ago.  I deleted some after the  video sub started and moved  them to Pond5 Exclusive.  Then I deleted thousands of clips recently to only about 1,600 clips left.  If things don't improve on Adobe Stock video sales, I'll delete my video clips completely on Adobe Stock and go all Pond5 Exclusive.

« Reply #7 on: May 06, 2023, 10:19 »
0
Thank you, I will certainly try some higher pricing, especially for exclusive editorial content that is unique.
What do you shoot in editorial that you think will be bought from you? Usually nobody needs an editorial.

« Reply #8 on: May 06, 2023, 10:21 »
+2
blvdone, uploading videos only to pond5, in my opinion, is a very bad idea.

« Reply #9 on: May 06, 2023, 11:00 »
+2
Thank you, I will certainly try some higher pricing, especially for exclusive editorial content that is unique.
What do you shoot in editorial that you think will be bought from you? Usually nobody needs an editorial.

Hmm, why do you think nobody needs editorial ?

« Reply #10 on: May 06, 2023, 11:14 »
+1
I sell all kinds of stuff as editorial. Often very mundane daily life stuff.

Just go to the sales thread on pond5 in the forums and look at the most recent sales. Lots of editorial there.

I wish I had started earlier.

« Reply #11 on: May 06, 2023, 11:35 »
+1
blvdone, uploading videos only to pond5, in my opinion, is a very bad idea.

There is evidence that buyers shop around agencies for the lowest price.  Why compete with yourself on different platforms that are all too eager to offer buyers the lowest price?

« Reply #12 on: May 06, 2023, 11:57 »
+2
blvdone, uploading videos only to pond5, in my opinion, is a very bad idea.

It was a very bad idea when every site was selling for decent price.  Now things have changed.  Why offer the same product at 90% discount at Adobe Stock and Shutterstock?  It just doesn't make sense.

« Reply #13 on: May 06, 2023, 11:59 »
+1
blvdone, uploading videos only to pond5, in my opinion, is a very bad idea.

There is evidence that buyers shop around agencies for the lowest price.  Why compete with yourself on different platforms that are all too eager to offer buyers the lowest price?

Exactly.

« Reply #14 on: May 06, 2023, 14:30 »
0
@blvdone how are video sales on Pond5 going? I was getting around 2 sales a week and now haven't seen one sale since April 7, almost 30 days ago.

« Reply #15 on: May 06, 2023, 15:48 »
0
Just go to the sales thread on pond5 in the forums and look at the most recent sales. Lots of editorial there.
I've never seen an editorial there.

« Reply #16 on: May 06, 2023, 19:28 »
+2
@blvdone how are video sales on Pond5 going? I was getting around 2 sales a week and now haven't seen one sale since April 7, almost 30 days ago.

60% royalty is really great.  You get 50% instant raise from non-exclusive sales.  So, I think so far I've been making more in total than if I continued selling on Shutterstock and Adobe Stock.  If you get so little on those video subs on Shutterstock and Adobe Stock, it eats up your potential sales on Pond5 Exclusive 60% royalty sales.  So, I think if I start new today, I wouldn't bother uploading to any agency other than Pond5 Exclusive.  It just doesn't make sense anymore to upload to Shutterstock and Adobe Stock.  Of course some contributors do much better on Shutterstock or Adobe Stock over Pond5.  So it may not apply to everybody.  But so far going more Pond5 Exclusive has been working for me.  I have no regret.
« Last Edit: May 06, 2023, 19:31 by blvdone »

« Reply #17 on: May 06, 2023, 19:57 »
0
Yes to whatever works for the individual contributor. Even 100 percent royalty is 0 if there's 0 sales for the month which is now what's happening here.

« Reply #18 on: May 06, 2023, 20:41 »
+6
Remember pond 5 is now owned by shutterstock, but they haven't gotten around to ruining it for contributors yet. I would be very wary of putting all my eggs in a basket controlled by Oringer.

« Reply #19 on: May 06, 2023, 21:04 »
+2
Remember pond 5 is now owned by shutterstock, but they haven't gotten around to ruining it for contributors yet. I would be very wary of putting all my eggs in a basket controlled by Oringer.

I haven't deleted any video on Shutterstock.  I just turned off my video portfolio.

« Reply #20 on: May 06, 2023, 21:09 »
+2
Yes to whatever works for the individual contributor. Even 100 percent royalty is 0 if there's 0 sales for the month which is now what's happening here.

Yes, of course.  Do whatever works for you the best.  But if you've been doing stock video for over 10 years, have over 5,000 videos and have steady business on Pond5, I think you'll benefit by turning off (not delete) Shutterstock video portfolio, delete most clips on Adobe Stock except some best selling ones that haven't done well at all on Pond5, and move those clips from Pond5 regular to exclusive.

« Reply #21 on: May 07, 2023, 13:35 »
+3
I think you will get quite a few sales from customers who have bookmarked your files for projects, but then cannot find you on SS.

If they find you quickly on pond5, I am sure they will buy there.

Some might decide to buy the next best thing on SS, but I doubt it, in video it is more difficult to replace a chosen. clip than with photos.

If pond5 stays the way it is, it would be great. But the SS takeover has many people scared.

« Reply #22 on: May 12, 2023, 15:52 »
0
I decided to delete all videos on AdobeStock and go all Pond5 Exclusive.  About 900 newest videos left.  I'll delete them when I have time.  I had over 8,000 before they started video subs.  I'll re-upload if they stop video subs, or start higher price site.  I'm quite happy with Pond5 Exclusive though.
« Last Edit: May 12, 2023, 18:43 by blvdone »


 

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