pancakes

MicrostockGroup Sponsors


Author Topic: JUST DID POND5 CLIP PRICE/SALES RESEARCH. HERE'S THE RESULT.  (Read 600 times)

0 Members and 1 Guest are viewing this topic.

« on: May 22, 2023, 14:19 »
+4
I used keywords "remote work" so that clips are mostly recent after mid 2020.
Here's the result. 


Keyword   "remote work"                                    salegt:0                     salegt:3
            
HD Price range $               Total clips                   At least 1 sale   More than 3 sales
       150 & up                             2,307                          31                                  2
   129-149                              1,471                          98                                  2
   99-128                             4,775                         166                                  8
   91-98                                 102                            9                                  0
   86-90                              3,621                        226                                24
   80-85                               1,201                          96                                 19
   74-79                              17,147                        668                                 45
   65-73                               8,198                        347                                  17
   55-64                               8,870                        368                                  32
   44-54                              13,429                        410                                  24
   35-43                                5,683                        169                                   10
   25-34                               21,390                       480                                   19


What I have learned from this is, if you think you have quality content, there's no need to price them any lower than $55/HD.  If you want to maximize your total revenue, the best price range is $74-89/HD.  $86-90 range is very strong.  Among them are mostly high quality producers pricing their clips at $89/HD and $150 or so 4K.  However, a lot of comparably high quality producers price clips below that range  as well.  I am very surprised to see how strong $89/HD is compared to my $79/HD.  I may raise my HD price to $89/HD based on this research.  Inflation is everywhere.  Things cost 15-20% more than a few years ago.  $89/HD seems to have no hurdle among buyers even after Shutterstock started video sub in mid 2020.  How do you think about this data?
« Last Edit: May 22, 2023, 14:24 by blvdone »


« Reply #1 on: May 22, 2023, 14:26 »
+1
I wonder how many of those sales were actually at those price ranges or if the actual sales price for many of the sales is something much less thanks to some non transparent discounting by P5.

In general I am guessing that for many clip sales the price is a very small part of the overall project cost so is not a huge factor deciding which clip gets used - but the buyers using subs do try to use subs.

« Reply #2 on: May 22, 2023, 14:45 »
0
I wonder how many of those sales were actually at those price ranges or if the actual sales price for many of the sales is something much less thanks to some non transparent discounting by P5.

In general I am guessing that for many clip sales the price is a very small part of the overall project cost so is not a huge factor deciding which clip gets used - but the buyers using subs do try to use subs.

Of course many of those sales are discounted sales, but discount is % of original price set.  So, higher your set price is, higher your sales price are after discount.  So, I don't think that's a point.  I price my clips at $79/HD for a few years now at least, but after all those discounts on Pond5, due to business and premium license sales, my final sales price average is probably higher than $79.  The point I found is, there's no point in pricing your clips lower than like $55/HD.  You'll actually end up making less money at the end because most customers probably would've paid decent price for it.  Some are pricing decent clips at $25, but it's much more likely the same customer would've paid $75 for it instead.  Or, some buyers may think low price below $50 clips are of lower quality. 

« Reply #3 on: May 23, 2023, 04:41 »
0
I used keywords "remote work" so that clips are mostly recent after mid 2020.
Here's the result.

Instead of a search term, you can use the itemgt: code.

Find one of your own clips uploaded when you want to start, say January 2020. Find the itemid of that clip, and use that in combination with the salegt: code.

salegt:3 itemgt:xxxxxxxxx

No search term needed.

---

These are interesting results, but here are some things that can distort these findings:

People who change their pricing. I don't believe it's uncommon to price a clip low, and once it gets sales, raise the price. These findings don't reflect that.

The quality of clips. I think it's more likely that better clips will be priced at $79 and up, and thus more likely to sell.

What we don't know is if those SAME clips would have sold much more, the same, or less at a lower price.

We only know that cheaper clips sold a certain amount, but those could on average be of lower quality. So it doesn't really tell us whether the price or quality is the factor.

We see that clips sell well at $79, but we don't know if they would sell more at a different price.

Maybe the cheap clips that sold would've gotten 0 sales at $79?

So, while it's nice to look at some numbers, unless we compare the SAME clips at different price points, we don't really know anything.  :)
« Last Edit: May 23, 2023, 05:03 by increasingdifficulty »

« Reply #4 on: May 23, 2023, 04:58 »
0
For a while I put high prices on the videos that are being discussed here. As a result, my sales dropped to zero. Probably my video is not very good quality. Therefore, I put small prices for the video, and I would not say that there are a lot of direct sales on the pond, even at low prices.


 

Related Topics

  Subject / Started by Replies Last post
7 Replies
3537 Views
Last post September 12, 2010, 04:52
by BaldricksTrousers
19 Replies
14218 Views
Last post November 12, 2012, 19:12
by Poncke
29 Replies
23277 Views
Last post January 08, 2016, 02:31
by Video-StockOrg
6 Replies
4298 Views
Last post January 16, 2017, 10:17
by helloitsme
28 Replies
5884 Views
Last post May 06, 2019, 04:11
by leaf

Sponsors

Mega Bundle of 5,900+ Professional Lightroom Presets

Microstock Poll Results

Sponsors

3100 Posing Cards Bundle