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10 to 15 for me
OK, so we have a range now of 5 to 30 seconds. At least we've established a range rather than saying there is no ideal range. I think obviously for most commercial stock subjects a 5-10 minute clip for example would be far too long. So there is a range and there is a number and frankly if that number is from 5 up to 30 seconds then it is still a pretty narrow and finite range. So I'm satisfied with that knowing that clips can be as short as need be, depending on the subject, but probably less than 5 seconds is too short and anything above 30 seconds tends to be dragging on too much. Question answered.
I try not to go beyond 4 hours for one clip and I have determined the sweet spot to be 22.57493222 seconds