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Author Topic: Is there any correlation between codec and sales?  (Read 2048 times)

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« on: April 27, 2017, 21:40 »
Which codec you sell more often? Is there any correlation between codec and sales? I usualy send PhotoJpeg to agencies, but h.264 is more practical because of size (the endless batlle between them :) ).

« Reply #1 on: April 28, 2017, 03:51 »
You can only get meaningful statistics about this if you were to offer the same clip at the same agency in different codecs. Without those 3, all we can do is speculate.

I would buy the highest quality clip I could find, but codec is just one aspect of quality. Content is more important, I'd say.

But it's my professional pride to deliver the best quality I can. And codecs are the easy part, so I upload in prores.
« Last Edit: April 28, 2017, 03:55 by ccbcc »

« Reply #2 on: April 28, 2017, 04:00 »
You can drive yourself nuts thinking about codecs and frame rates but just like ccbcc, I like to deliver the best that is practical, which for me means ProRes (HQ) right now. These clips should have value for 10-20 years so why limit the quality?

In 10 years maybe RAW is the way to go, which is not practical today, but at least ProRes (HQ) is close enough.

But content always wins though, and the way it's filmed. A properly exposed and graded clip with high compression will look better than an under/overexposed clip with no compression.


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« Reply #3 on: April 28, 2017, 08:02 »
It'll probably only make much of a difference is somebody is 50/50 on two clips, and is looking for a reason to choose one over the other. Then it's probably going to be ProRes, then Photo JPEG, then Mov H.264 and MP4.

So it'll probably be rare it will make a difference, but I'm pretty sure you will make a tiny bit more if you use higher quality codecs.

« Reply #4 on: April 28, 2017, 15:19 »
I really doubt the majority of buyers look at what the codec is. I upload 4K as ProRes and HD at PhotoJPEG.


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