Author Topic: Using Instagram for clips promotion (Read 11486 times)

alno · « **on:** August 01, 2016, 02:58 »

Is it worth a try to post some clips on Instagram with direct links to them at Shutterstock for example? I doubt too many people buy footages using their mobile phones...

Benozaur · « **Reply #1 on:** August 01, 2016, 04:24 »

This may be interesting:
http://nofilmschool.com/2016/07/cinematographers-keep-these-tips-mind-when-you-create-your-portfolio

SpaceStockFootage · « **Reply #2 on:** August 01, 2016, 05:11 »

I'm not sure about iOS, or on the proper Instagram website, but on my Android phone, URL's aren't clickable or copyable in Instagram. So if I wanted to follow a link, I'd have to write it down (or memorise it), and then type it into the address bar. Needless to say, I've never bothered!

alno · « **Reply #3 on:** August 01, 2016, 05:23 »

Quote from: Benozaur on August 01, 2016, 04:24

This may be interesting:
http://nofilmschool.com/2016/07/cinematographers-keep-these-tips-mind-when-you-create-your-portfolio

Thank you for the link! The more I read articles like that the more I understand value of good personal site

McNcM · « **Reply #4 on:** August 02, 2016, 12:26 »

I was thinking about this topic. If there will be links to stock agency, than it means that link can be on one agency only. Otherwise it can be confusing. As we can read from this forum, many use several stock agencies for same material, but prices vary.

Visualab · « **Reply #5 on:** August 02, 2016, 14:16 »

I often buy footages for my projects and never thought to waste time on istagram for that....there are plenty of agencies that sell stock footages....i can understand to create a personal site to drive clients to the agencies but social media are useless for that...buyers know where to buy...my two cents...

alno · « **Reply #6 on:** August 02, 2016, 15:06 »

Quote from: McNcM on August 02, 2016, 12:26

I was thinking about this topic. If there will be links to stock agency, than it means that link can be on one agency only. Otherwise it can be confusing. As we can read from this forum, many use several stock agencies for same material, but prices vary.

Unfortunately there are no active links there, I guess this is the main issue.
Even one agency is better than zero agencies

EmberMike · « **Reply #7 on:** August 02, 2016, 15:51 »

Does it matter if there's no link to purchase the clip? I'm not so sure that social media promotion needs to be so direct, just straight to the sale and seeming very obviously about selling.

I use Instagram more as a general promotion tool, something for sharing my recent work and creating a following. If people really want to buy something they see in my feed, they're probably web savvy enough to find it at a stock site if they're already savvy enough to find my stuff on Instagram.

I could be wrong, but I just don't want to be constantly throwing links at people and screaming "Buy, buy, buy!" with everything I do. Sometimes the best promotion is the one that doesn't say too much or try too hard.

alno · « **Reply #8 on:** August 02, 2016, 16:08 »

Quote from: EmberMike on August 02, 2016, 15:51

Does it matter if there's no link to purchase the clip? I'm not so sure that social media promotion needs to be so direct, just straight to the sale and seeming very obviously about selling.

I use Instagram more as a general promotion tool, something for sharing my recent work and creating a following. If people really want to buy something they see in my feed, they're probably web savvy enough to find it at a stock site if they're already savvy enough to find my stuff on Instagram.

I could be wrong, but I just don't want to be constantly throwing links at people and screaming "Buy, buy, buy!" with everything I do. Sometimes the best promotion is the one that doesn't say too much or try too hard.

I think you are right in case your content or major part of your content is unique.

samwagner10 · « **Reply #9 on:** August 11, 2016, 12:14 »

I do something similar, I try to maintain a twitter page https://twitter.com/MicroStockVideo that I use solely for promotion. On this twitter, I tweet direct links to photos and videos I sell with any relevant tags/info, hoping to make it as findable as possible. I don't necessarily think that people are going to places like twitter or flickr (which doesn't allow any sort of promotion for profit, actually) or instagram, etc. I DO, however, think it is worthwhile to have these social media sites because they will then more likely appear in google searches, and if your tweet takes people directly to your stock pages, then you're just making your work more findable to searchers outside of the stock sites.

I'm fairly new to the microstock world, my libraries are still only just growing (~400, mostly timelapse, some video, some photo), so this twitter is also very new, and I don't really have any way of gauging how it helps my sales, but I'm doing it anyway.

EmberMike · « **Reply #10 on:** August 11, 2016, 14:08 »

Another added benefit of Instagram I should mention is promoting stock content and getting non-stock inquiries. For example I've posted stock vector graphics and gotten direct messages asking for info on pricing for custom design work. Logos and other graphics, mostly.

I would assume the same is possible for video. You might post a stock video clip and tag it for search, and then someone finds your clip but is interested in something different or custom. Hopefully then they'll contact you to ask about custom work.

skysense · « **Reply #11 on:** September 26, 2016, 17:14 »

Interesting subject. Without giving it too much thinking i actually started promoting my clips on Instagram. Very little though, and only if i have some very interesting (to me) to show. As for the links, i do not make link for each individual clip because i can not-they dont show, but rather on my profile page have link to my website, which is only one page with links to stock agencies, for now.

It doesnt take much time to cut out something nice and and upload it on Instagram. Everybody is scrolling their screens these days, and you never know who can see and like/need that exact clip, and explore your portfolio furthermore.

Its a small investment, time-wise, but in my opinion can return in sales.

Visualab · « **Reply #12 on:** September 27, 2016, 06:59 »

The only people you will drive in will be new contributors...as a buyer over that contributor i know where to buy...and istagram would be the last place on earth to look for footage to buy...

skysense · « **Reply #13 on:** September 27, 2016, 07:54 »

Sure, there is attracting more contributors possibility. But isn't general promoting stock footage attracting more stock contributors also? The way i see it, you wouldn't go on Instagram to look for stock footage, but other people might. And i'm not saying here Instagram should be used for stock footage search, i'm saying it is not bad to be present all around. Who knows what producer or editor is scrolling Instagram in their free time and who knows what photo or video can catch his/hers eye.

Visualab · « **Reply #14 on:** September 28, 2016, 08:01 »

In my spare time i go to the beach...after working ten hours on a project i don't want to see any footage or photo anymore...plus..i use to look for something specific that fits my project not browsing all around internet to find somthing that catch my eyes...i don't have time to waste...i'm payed to be quick when i'm on a project...in the best scenario you will get some likes on istagrams...i wish you all the best anyway...

skysense · « **Reply #15 on:** September 28, 2016, 09:58 »

Thanks

And again, man, it is you, and i completely understand your concept of spare time, mine is the same. But there are a lot of people on this planet, and not all of us think the same way

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Author Topic: Using Instagram for clips promotion (Read 11486 times)

alno

Benozaur

SpaceStockFootage

alno

McNcM

Visualab

alno

EmberMike

alno

samwagner10

EmberMike

skysense

Visualab

skysense

Visualab

skysense

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