Yup I got one of these scams in the mail geared towards illustrators and book illustrators.  They ask you to pay a fee in order to show case your work in a book. A legit company would only ask if its alright for a few of your high quality images to be featured in a book.
The company is called Crooks Press Publishing of all things. 
Sample of email.
My name is Gloria Luca, I am the artist manager for Crooks Press Publishing. I recently discovered your work via  ​ http://www.creativeshake.com which I think is fantastic!

I am reaching out to you as I wanted to invite you to be a part of our �Drawn Volume.2 | Leaders In Contemporary Illustration� book series. Crooks Creative's Drawn  V olume.2 will be an inspirational exploration into the work, lives and creative practices from established industry practitioners to some of the hottest emerging talents from today's illustration and design scene from around the globe.

You can learn more about Drawn Volume.2 here:
http://www.crookspress.com/drawnvolume2
​​
A few things to note about our books and services:

1. We distribute our books to hundreds of creative professional practices and businesses throughout the art and design industry in the hope of creating a commercial or mutually beneficial collaborative opportunity.

2. Our beautifully designed 200+ page books will be will also be available worldwide via online book retailers such as Amazon, Barnes & Noble Powell's Books, BAM and more.

3. There is a fee to participate in the publication of $350.00 USD. This fee includes a copy of the printed and book shipped to you anywhere worldwide and a copy of the digital e-book. The fee also includes an artist profile page on our website that will be launched to coincide with the launch of the Drawn publication.

4. You are allocated one double page spread from the book and you can submit a maximum of 3 works to be published.

5. Drawn is scheduled to go to print in ​ February of 2018.

Just though I give any one in a similar situation a heads up.
Thanks. 

Fairly common. When I worked in the creative industry, they have Communication Arts, another magazine that requires an 'entry fee' to get your work published in hopes from getting a call from creative agencies that subscribe to these magazines.

They're beautiful, featuring some incredibly work from different industries. And some artist do get work from these publications. They're scammy for sure, but that's how they work. Look at the bright side, at least it's not pyramid schemes like USANA, Herbalife or LuLaRoe.

Hello Everyone,

I�m Michelle one of the founders of Crooks Press, I found your post online and I�d like to respond.

We are a small, independent business originally from Melbourne, Australia. We started our career as freelance designers and the publishing company was created in part after we were approached by a number of artist directories. After looking at their product and delivery, we thought we could do it better (and we think we do!) We started the business from home in 2015, and every day since then we�ve been working on how to make it better for the creatives and business we work with. We�re also proud to donate 100% of proceeds from book sales to Book Aid International.

For those that don�t know, a creative directory is a publication featuring a selection of artists and designers working in a specific creative discipline. Creative directories are commonly sent to a range of businesses, agencies and brands for free to use as a resource to use to hire external creatives. As the potential clients receive the books free of charge, the production and publication costs are offset by the payment the artist makes to be included in the publication. This is common practice in the industry and other creative directory titles include Luerzers Archive and Workbook.

We take immense pride in the crafting our publications. All Capsules books are hardback directories printed on FSC certified paper stock and housed within a slipcase incorporating foil stamping or embellishments and delivered in bespoke branded mailer packaging. We�ve spent A LOT of time on this, and we think it�s totally worth it - as creatives we know, appearance is everything!

Head over to our website or our Instagram to see testimonials from the creatives we have featured in our books speak for themselves in regard to their experiences and how they have professionally benefitted.

Whilst you�re here - I�d also like to let you know about our range of free artist creative resources including vector and texture packs which you can download with no obligation!  They are completely free of charge for you to use commercially and we offer a new pack every month to download. You can access these here: newbielink:https://capsulesbook.com/resources [nonactive]

Follow us on Instagram @capsulesbook to join the community.

Thanks!

Michelle