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Author Topic: The importance of US market compared to the rest of the world in stock footage  (Read 921 times)

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« on: November 22, 2018, 05:25 »
As in every November, this week the sales are almost gone- It's Thanksgiving time.
Now - unlike Christmas or Easter - Thanksgiving is celebrated only in the US and Canada.
Which brings up the question - how dominant is the US media market in the Stock footage (and stock images generally) comparing to the rest of the world.
I see my statistics in Getty - The US buyers account to more than 70% of my sales.

** I shoot almost only video - but i'd like to hear from my still photographers friends here what's their imput on this...**

What's your take on this data?


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« Reply #1 on: November 22, 2018, 06:41 »
On SS, US sales account to no more than 10% of my total earnings. 9,200 images.

how dominant is the US media market in the Stock footage (and stock images generally) comparing to the rest of the world.


« Reply #2 on: November 22, 2018, 09:09 »
US is not that important in my SS but a lot in my iS.


« Reply #3 on: November 22, 2018, 15:42 »
Like a slow weekend here.


« Reply #4 on: November 22, 2018, 16:01 »
Stills only.

US seems to account for 1/3 of my $$ on iStock, which is quite surprising as <5% of my content is US. However, it seems a lot of my bigger Getty sales are to the US, so that could explain it. Not sure how to tell what proportion of my sales is to the US.

In the GODs, November was always far and away my BMY, but not since 2013.

I have few sales to the US via Alamy, about 4% of my Alamy content is directly US based. However, again the payments to the US tend be higher (probably (RM only) due to larger circulation rates of publications there compared to here, but I don't know that for sure).

So for me, and to my surprise, the US is a significant market.
« Last Edit: November 22, 2018, 17:27 by ShadySue »

« Reply #5 on: November 22, 2018, 23:27 »
Photos only.

To some extent this will depend on portfolio content - contributors with content not much in demand in the US market, such as homes or food that wouldn't appear here, will see different results from those with a more world-wide appeal or more US-focused subjects or styles. Hyper-local content can be great, but it will dictate sales patters, I would expect.

I've been surprised to see house-related stuff in my portfolio show up in SS's world maps all over the globe, not just in the US. With SS, my non-US sales have typically been 50% or higher (I think 61% non-US was the highest)

This month so far, Adobe Stock has been beating the pants of SS, but AS is now almost all US (average non US for 2018 is 10.68%; this month so far it's 3.05%) where SS has held to its 50/50 split. When Fotolia was new-ish, it was almost all non US (2007 it averaged 87% from outside the US).


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