Agency Based Discussion > Ingimage

Ingimage - Accepting New Contributors / A Few Changes

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Henry_Ing:
Hi Jo Ann, thank you for your comments.

We do not work on the fixed fee per download model but note that most subscribers download nowhere near the limits. Based on figures from the last quarter, our average subscriber will download 350 files over the course of a 1 year subscription (by far our best-selling product, c.80% of our sales). This average is fairly consistent sometimes a little less, sometimes a little more as it is calculated from thousands of subscribers. If you wish to compare this to SS, Ingimage actual royalties per download last quarter were:

$0.57 (sub download)

$1.98 (credit download)

The higher sub royalties, plus the benefit of having less competition against images on the site make our royalties equivalent to a Middle Tier site.
I can also clarify that there is no lock-in period for images uploaded to Ingimage.

'Product' refers to collections of images we sell in DVD format, not on Ingimage. Contributors have full control of if their work would be included in a DVD - they receive a written invitation which they would have to formally accept. These do bring a large boost to royalties and the 3 year lock-in period is necessary so we can invest in marketing and producing the DVDs.

Jo Ann Snover:
Thanks for the additional information. I assume that the lower competition is a result of having fewer images on the site and the astonishingly low download numbers - a buyer theoretically entitled to 13,000 images in one year only downloads 350 on average - tied to low prices and relatively few images.

This model doesn't scale well - at least not for the contributor - should the agency become successful. I have to believe that the subscription downloads will increase, thus lowering the return per download, and $2 for a credit sale average isn't all that high.

My return per download at Shutterstock - a mix of subscription and credit sales - hovers around $1 per download, with lots of competition and decent volume. I can't imagine you'll improve your royalties for contributors as the site gets more successful - it's generally worked the other way around. Sites are nicest to contributors when they need content to get started, so low rates at the beginning don't bode well, in my experience.

dirkr:

--- Quote from: Jo Ann Snover on February 25, 2015, 11:29 ---I can't imagine you'll improve your royalties for contributors as the site gets more successful - it's generally worked the other way around. Sites are nicest to contributors when they need content to get started, so low rates at the beginning don't bode well, in my experience.

--- End quote ---

And that's why this is a non-starter.
They're asking for new contributors with a royalty percentage that was barely acceptable at Istock when they were the number one microstock agency (in terms of volume).

@Henry: make that average for subs a minimum payout and increase your percentage for credit downloads to 50% (at least).
Then we're talking.

ShadySue:
He must be having a laugh.

sharpshot:
A royalty % less than half of Pond5 and alamy, doesn't get me motivated to apply.

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