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Author Topic: Can iStock Turn Midstock Sales Around?  (Read 46964 times)

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« Reply #75 on: June 04, 2014, 10:11 »
0
I wonder how many of the folks who constantly bag on Yuri are still using his model releases, etc?

He is more proactive than most of us and we still find reason to criticize. At least he is trying to bring about positive change, for himself if not the rest of us. The micros need competition,  monopolies have never proven to be positive for anyone.

Yuri is in this for Yuri. Not for us little people. Any changes to Istock will be for his own benefit because we know that the masses will never make more money there, whatever he does. Istock isn't going to take a 25 cent subscription and magically make it $25. Whatever they do, if anything will be fore the benefit of a small subset of people but you can be dang sure that Istock will keep 99% of their collection in the cheap seats or they will never compete with shutterstock.

If they are successful at making a cleaner, functional site, great, but that alone isn't going to bring back lost buyers. The ONLY way to create more mid stock pricing is to create mid stock collections, like vetta. That's been done already. So by focusing on mid stock, they leave out what shutterstock does so well.

For me my criticism of him is his manufactured statement to watch out shutterstock. That's what a press secretary says.

And the sites do this because we have allowed them to do so!

Yuri is one the few photographers here that has actually and consistently tried to talk to the sites regarding the challenges we face.  The rest of us just bend over and thank them for sticking it to us. We actually collectively praise sites who have not raised sub pricing in over 9 years!
What is stopping you to pack up your images from SS and broker the same Yuri deal with IS?

Same old gang giving me - negative votes and bagging on my every comment.

Do you have any solutions? 

To those who criticize. Step up to the plate with an intelligent plan instead of bagging on those who at least attempt to make a positive difference. Have any of you flown to speak to micro owners about the state of affairs, at least Yuri has been in discussion with the sites and if they had listened to him it would have been positive for all of us, whether that was his intent or not.

The IS site is a mess and has been for a long while, someone needs to step to the plate.


« Reply #76 on: June 04, 2014, 10:15 »
+2
Yuri has been asking the sites to raise pricing and sub pricing for years.

Me too, although I assume they aren't listening. I have no problem with him going off and getting a good deal for himself, but he might have gotten more of what he wanted if he invited the rest of us to help. He was never going to get it done by himself because no ONE contributor is very important.

I agree, though at the time the frogs were happily soaking in the pot.  Luckily a group of Russians stepped up to change our collective mindset somewhat. I do think positive change is possible now.

« Reply #77 on: June 04, 2014, 10:17 »
0
Whose is it, then?

Logos is Yuri and yes the picture does belong to him. Image quality rose light years since 2005 when he posted his favorite photo.

« Reply #78 on: June 04, 2014, 10:33 »
+1

its way below than what he has doing, he was already at 3M back in 2012 (the year before going "exclusive")

Income way higher than $3 Million a year, 8 figures in sight

Yuri licenses over 10 million individual images each and every year (which works out to about 5000 per day).

http://hunchmag.com/interview-yuri-arcurs-the-top-selling-microstock-photographer/


If such figures are true, when he found out that his high production costs were unsustainable for subs sites, the only sensible thing to do was to just shut down his unsustainable business and go solo, instead of signing the "professionals deal with professionals" deal and deleting his port from SS. He could have earned a few million dollars each year forever at no additional costs. Plus, a lot of free time to enjoy better things in photography and life than stock.

I never said this before because I thought it's not my business. But since he's now our self-proclaimed manager to save iStock and the world in 3 months I had to say it.

Decisions like this, and his mobile stock site, are enough for me not to trust him as a my project manager. Of course, I wish him to be very successful in everything he'll decide to do for himself - but just not for us, please. iStock are very able to take bad decisions by themselves, no need for a guru's help.


Personally I don't think Yuri has enough experience to develop a site as large as IS. However I have used both PP and IS as a buyer and found the buying experience superior at PP. Could be a simple as IS taking advantage of his experience producing his own site.

« Reply #79 on: June 04, 2014, 10:52 »
+2
Gbalex, you don't have a minus from me but I guess you got them because you attack everybody for talking about Yuri.  His history shows he is out only for himself, plus he is a big bragger and nobody likes a bragger. If someone loudly talks about how much better they are than all others, those others naturally get some schadenfreude when he falls short.  Its human nature.

« Reply #80 on: June 04, 2014, 11:19 »
+4
Yuri has been asking the sites to raise pricing and sub pricing for years.

Me too, although I assume they aren't listening. I have no problem with him going off and getting a good deal for himself, but he might have gotten more of what he wanted if he invited the rest of us to help. He was never going to get it done by himself because no ONE contributor is very important.

I agree, though at the time the frogs were happily soaking in the pot.  Luckily a group of Russians stepped up to change our collective mindset somewhat. I do think positive change is possible now.

That's a bit revisionist. By the time Yuri made his deal, the RC system was a few years old, other companies had royalty claw backs and many contributors had already opened up their own shops. Honestly, I thought he was late to the party.

« Reply #81 on: June 04, 2014, 12:47 »
+1
Gbalex, you don't have a minus from me but I guess you got them because you attack everybody for talking about Yuri.  His history shows he is out only for himself, plus he is a big bragger and nobody likes a bragger. If someone loudly talks about how much better they are than all others, those others naturally get some schadenfreude when he falls short.  Its human nature.

Yes I am guilty of this today. I guess I am just sick of attacks on other people here. Lets us hear your take on each subject but leave the petty crap and bickering out of the discussions.

Yes Yuri is a bragger and he brings some of this on himself. However as always he does bring positive to the plate and the put down gang leaves this part out.

It would nice if we could rise above the petty crap and elevate our discussions via the idiom. "Great minds discuss ideas, average minds discuss events, small minds discuss people."

« Reply #82 on: June 04, 2014, 13:04 »
+4
I don't have a take on if Yuri can turn around Istock.  I hope he is able to do some good, but not sure its possible.  The investment company that runs Getty have shown they can do a lot of damage.  Maybe they will wise up, listen, and turn it around, but more likely just dress up the dog and sell it to the next owners.   

« Reply #83 on: June 04, 2014, 13:17 »
+1
I don't have a take on if Yuri can turn around Istock.  I hope he is able to do some good, but not sure its possible.  The investment company that runs Getty have shown they can do a lot of damage.  Maybe they will wise up, listen, and turn it around, but more likely just dress up the dog and sell it to the next owners.

I would agree with most of your points!

« Reply #84 on: June 04, 2014, 13:48 »
0
Yep things swinging into action DeepMeta down due to problems at I Stock - Look out Crestock I stock are chasing your market share!  :-\

ShadySue

  • There is a crack in everything
« Reply #85 on: June 04, 2014, 14:05 »
0
Yep things swinging into action DeepMeta down due to problems at I Stock
But on the upside, we can upload directly again.  ;D

In any case, very few new files are selling, and if they do, they're punished in the best match.
I've looked in loads of D and BD ports, and that seems virtually universal.

« Reply #86 on: June 04, 2014, 15:16 »
0
I don't have a take on if Yuri can turn around Istock.  I hope he is able to do some good, but not sure its possible.  The investment company that runs Getty have shown they can do a lot of damage.  Maybe they will wise up, listen, and turn it around, but more likely just dress up the dog and sell it to the next owners.

I would agree with most of your points!

Then you are very smart and deserve a +1! 
;D

Shelma1

  • stockcoalition.org
« Reply #87 on: June 04, 2014, 15:59 »
+2
I have a theory.

I think iStock sales really started to drop when they got rid of the rating system.

I know many people hated it, and I know it was possible to game the system by having your friends vote for your images, but from my end as a buyer, I always loved that feature...at least for illustrations. I could click on the highest-rated search and invariably come up with the most impressive work. For ad agency buyers who see all the images on microstock as a bargain, it was a good way to get the best work, and new work, up front in the search results. New images of high quality could be found easily that way.

I never benefitted from the ratings as a contributor, btw, because my work is mediocre at best and hardly ever got good ratings. 

Harvepino

« Reply #88 on: June 04, 2014, 16:02 »
+2
It is hard to believe in any positive changes at iStock with my "Recoument" email from them hunting me every month  ;D

« Reply #89 on: June 04, 2014, 16:26 »
+7
I could click on the highest-rated search and invariably come up with the most impressive work.

.... or the favorite work of the Russian "gangs".

« Reply #90 on: June 04, 2014, 18:15 »
+10
I don't have a take on if Yuri can turn around Istock.  I hope he is able to do some good, but not sure its possible.  The investment company that runs Getty have shown they can do a lot of damage.  Maybe they will wise up, listen, and turn it around, but more likely just dress up the dog and sell it to the next owners.


I would agree with most of your points!


Then you are very smart and deserve a +1! 
;D


Capitalism never thinks beyond the next quarter's balance sheet



http://tinyurl.com/a3luc5c

fotorob

  • Professional stock content producer
« Reply #91 on: June 05, 2014, 01:31 »
+5
After going exclusive iStock created a separate Yuri collection. His 1,257 best selling images from the Yuri_Arcurs collection were moved to the Yuri collection. All of them have been downloaded from iStock more than 200 times and 294 of this group have more than 1,000 downloads each. Currently the Yuri collection has had between 54,000 and 55,000 downloads since it was established. It is not clear why there are two collections as all the images in both collections are exclusive.

@Jim: I think the reason for two portfolios is quite simple. most agencies allow only that a certain percentage of the search results comes from one portfolio, so the buyer gets a little variation. having two portfolios simply allows Yuri and IS to show more of his work in one search results page, especially for his "trademark keyworks" like lifestyle, business people and so on...

« Reply #92 on: June 08, 2014, 07:49 »
+4
it seems yuri needed another more account on istock http://www.istockphoto.com/user_view.php?id=11721662

« Reply #93 on: June 08, 2014, 13:50 »
+2
Shutterstock has not raised sub prices in 9 years. Key execs at shutterstock are completely aware that Image quality has raised considerably in that time and yet they have made no adjustments because they are strictly going after market share to our detriment.

I don't see how it's to our detriment if it keeps increasing sales and my income, which it has. There are other stock sites out there that are cheaper than Shutterstock, but you don't see them dropping prices to match.

You also leave out the fact that Shutterstock has introduced different purchasing options including On Demand, Extended License, sensitive use and Single Image packages in addition to working with "Enterprise" clients, all of which have dramatically increased prices for certain uses and improved earnings from contributors exponentially. Shutterstock's SOD pricing and earnings are as close to midstock as any site.


« Reply #94 on: June 08, 2014, 14:48 »
+4
Shutterstock has not raised sub prices in 9 years. Key execs at shutterstock are completely aware that Image quality has raised considerably in that time and yet they have made no adjustments because they are strictly going after market share to our detriment.

I don't see how it's to our detriment if it keeps increasing sales and my income, which it has. There are other stock sites out there that are cheaper than Shutterstock, but you don't see them dropping prices to match.

You also leave out the fact that Shutterstock has introduced different purchasing options including On Demand, Extended License, sensitive use and Single Image packages in addition to working with "Enterprise" clients, all of which have dramatically increased prices for certain uses and improved earnings from contributors exponentially. Shutterstock's SOD pricing and earnings are as close to midstock as any site.

Totally agree here. This is where Shutterstock's strength lies.  Finding customers, selling the value add of their various licensing options, aligning those options to a target markets and then marketing to them.  It's all about building trust, enhancing the customer experience, making the customers feel that they are getting value and this results in customer sustainment. And in the middle of adding customer value, they pushed up our revenue instead of take it all for themselves, something Oleg needs to learn.  SS success compared to, say, Fotolia, lies in superior vision followed by strategic and tactical alignment that INCLUDES its contributors as part of that broader strategy.

« Reply #95 on: June 08, 2014, 14:59 »
0
Totally agree here. This is where Shutterstock's strength lies.  Finding customers, selling the value add of their various licensing options, aligning those options to a target markets and then marketing to them.  It's all about building trust, enhancing the customer experience, making the customers feel that they are getting value and this results in customer sustainment. And in the middle of adding customer value, they pushed up our revenue instead of take it all for themselves, something Oleg needs to learn.  SS success compared to, say, Fotolia, lies in superior vision followed by strategic and tactical alignment that INCLUDES its contributors as part of that broader strategy.

It would be awesome if they brought all that expertise to a better model. I'd love to have a fraction of that working to build my personal site or other sites.

« Reply #96 on: June 08, 2014, 22:53 »
+2
Shutterstock has not raised sub prices in 9 years. Key execs at shutterstock are completely aware that Image quality has raised considerably in that time and yet they have made no adjustments because they are strictly going after market share to our detriment.


I don't see how it's to our detriment if it keeps increasing sales and my income, which it has. There are other stock sites out there that are cheaper than Shutterstock, but you don't see them dropping prices to match.

You also leave out the fact that Shutterstock has introduced different purchasing options including On Demand, Extended License, sensitive use and Single Image packages in addition to working with "Enterprise" clients, all of which have dramatically increased prices for certain uses and improved earnings from contributors exponentially. Shutterstock's SOD pricing and earnings are as close to midstock as any site.


Totally agree here. This is where Shutterstock's strength lies.  Finding customers, selling the value add of their various licensing options, aligning those options to a target markets and then marketing to them. It's all about building trust, enhancing the customer experience, making the customers feel that they are getting value and this results in customer sustainment. And in the middle of adding customer value, they pushed up our revenue instead of take it all for themselves, something Oleg needs to learn.  SS success compared to, say, Fotolia, lies in superior vision followed by strategic and tactical alignment that INCLUDES its contributors as part of that broader strategy.


You guys seem to be oblivious to the fact that these "new areas of growth at shutterstock" are not new stock photography customers. Robbing macro peter to pay micro paul less; further degrades multiple existing stock photography segments, which many photographers count on to make a living.

I have posted this many times, but it seems most are not reading between the lines or you are purposely overlooking the facts.  Tell me again why you are happy to see the value of photography assets drop thru the floor boards or in shutterstocks own words.

A. So in the past five years the contents gone up to a level where the biggest publishers in the world mediated either starting to notice that is price, these images are not only price well, but they are also similar to some images that they have paid thousands of dollars for and also had to be on the phone for an hour negotiating the license for that image.

B. It still multiples. So it's order of magnitude whether it's if you look at us compared to other stock marketplaces like an iStock or others, it's two or three or four times more expensive to not use Shutterstock. If you look at the higher end sort of more traditional marketed might be 6 or 8 or 10 times more expensive.

It is beyond me why anyone would buy into this Kmart mentality.

Snip
Duck Swartz

So whats changed in the marketplace thats giving you the opportunity to locate in the enterprise in a more, in a more robust way?

Timothy E. Bixby - CFO

The quality of the images has increased pretty dramatically over the past 10 years

So in the past five years the contents gone up to a level where the biggest publishers in the world mediated either starting to notice that is price, these images are not only price well, but they are also similar to some images that they have paid thousands of dollars for and also had to be on the phone for an hour negotiating the license for that image.

Snip

Duck Swartz

Talking about your present strategy longer term?

Timothy E. Bixby - CFO

We think we can raise the prices over the long term but were primary in the growth mode right now and we would like to continue to cover as much of the world as possible and take as much as growth in the business that we can before we play with the pricing level.

We havent raised prices in many years and thats been a great strategy so far to grow.


Snip
Jonathan Oringer - Founder, CEO & Chairman of the Board

It still multiples. So it's order of magnitude whether it's if you look at us compared to other stock marketplaces like an iStock or others, it's two or three or four times more expensive to not use Shutterstock. If you look at the higher end sort of more traditional marketed might be 6 or 8 or 10 times more expensive.


« Reply #97 on: June 09, 2014, 00:33 »
+1
It still multiples. So it's order of magnitude whether it's if you look at us compared to other stock marketplaces like an iStock or others, it's two or three or four times more expensive to not use Shutterstock. If you look at the higher end sort of more traditional marketed might be 6 or 8 or 10 times more expensive.

That seems kind of old. Those magnitudes don't really exist anymore. Most other agencies are cheaper now or the same deal.

« Reply #98 on: June 09, 2014, 01:04 »
+1
It still multiples. So it's order of magnitude whether it's if you look at us compared to other stock marketplaces like an iStock or others, it's two or three or four times more expensive to not use Shutterstock. If you look at the higher end sort of more traditional marketed might be 6 or 8 or 10 times more expensive.


That seems kind of old. Those magnitudes don't really exist anymore. Most other agencies are cheaper now or the same deal.


Not so old, 6 or 7 months ago and as we can see Fotolia & IS were forced to make adjustments downward in order to compete. This has not been good for contributors as it degrades the value of the asset we pay for and produce.   

To put it further into perspective, Jon is talking about SOD's when he mention this phrase. "If you look at the higher end sort of more traditional marketed might be 6 or 8 or 10 times more expensive."

Does anyone think it is beneficial in any way to undercut the existing macro market by 8 or 10 times?

Shutterstock's Management Presents at the Goldman Sachs US Emerging/SMID Cap Growth Conference
http://tinyurl.com/qcqszco

« Reply #99 on: June 09, 2014, 08:41 »
+2
It still multiples. So it's order of magnitude whether it's if you look at us compared to other stock marketplaces like an iStock or others, it's two or three or four times more expensive to not use Shutterstock. If you look at the higher end sort of more traditional marketed might be 6 or 8 or 10 times more expensive.


That seems kind of old. Those magnitudes don't really exist anymore. Most other agencies are cheaper now or the same deal.


Not so old, 6 or 7 months ago and as we can see Fotolia & IS were forced to make adjustments downward in order to compete. This has not been good for contributors as it degrades the value of the asset we pay for and produce.   

To put it further into perspective, Jon is talking about SOD's when he mention this phrase. "If you look at the higher end sort of more traditional marketed might be 6 or 8 or 10 times more expensive."

Does anyone think it is beneficial in any way to undercut the existing macro market by 8 or 10 times?

Shutterstock's Management Presents at the Goldman Sachs US Emerging/SMID Cap Growth Conference
http://tinyurl.com/qcqszco


Nobody forced these companies to do these things. They chose to do them. They don't have to do them to compete. IS cruised along just fine without subs for a long time.

As far as the benefit of undercutting macro, I've never sold in that market, so I'm not sure I'd be typing this if it was the only game in town.


 

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