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Perhaps the gig is really up this time.
The new logo is good, but it'll take a concerted effort and real rewards to return the trust of designers and artists. iStock's dead in the water without them.
Quote from: bokehgal on September 17, 2013, 12:13Perhaps the gig is really up this time.It's beginning to feel like it might not pull up enough to prevent a hard crash. I used to sell 150+ images a day, now I regard 20 as a normal day with three times the number of images.Some of the problem is dilution of the library, that's been inevitable for years. We all saw that coming. But I do think a big problem is the destruction of the company as a trusted, desirable brand. I think they greatly underestimated how much cross over there was between buyers and contributors, if not directly then through a shared experience of the creative industry. Treat contributors badly, squeeze them until they squeak and customers leave in droves, as we have seen.The new logo is good, but it'll take a concerted effort and real rewards to return the trust of designers and artists. iStock's dead in the water without them.
If you don't mind my asking, loop and "This is the West" are you istock exclusives?