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Author Topic: Friday's RC target announcement and iStock's strategy behind it  (Read 63416 times)

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« Reply #225 on: June 06, 2011, 15:39 »
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I can't believe people on that thread are asking that iStock share the information on how the levels are set. I'm quite sure they actually wouldn't want to know. Then there would be a real row. And if you look at the level, *clearly* what they would like is to keep most people between 17-18% for independent or 30-35% for exclusive. Why else would there be such a huge leap to the next levels? And obviously, iStock does not care about incremental levels. I don't know why people are even suggesting that.


« Reply #226 on: June 06, 2011, 16:03 »
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With IS, everything is just leading up to one thing only. When our RM shots according to the new contract by Getty finally start arriving at TS, there will later be an incorporation of IS, into TS.
Its got to be this way. Pretty pointless and down out stupid to run two gigantic micro-outfits with pretty much the same exclusives, alongside each other, spending a fortune on advertising for TS and not a penny on IS.

The competition will be murderous, especially with all the RM stuff turned into micro and many IS exclusives will be totally outmanouvered. Not a nice situation at all.

It doesn't make sense. Having two brands in a saturated market is far better than having one. Specially if one of them has been the reference brand for years, and has been able to raise prices and go on selling. TS is there to compete with Shutterstock and other subs sites: the concept is totally different; simplicity (like Shutterstock), low maintenance cost and low prices that produce low benefits with each sale. Beggining with simplicity, all the rest is different at Istock.

No, IS, will cease to exist, its been a thorn in the side of Getty, since the very start. Competition is healthy, yes, but in this scenario, How does Getty eventually sell a business with two compeeting micros, same shots, same people, same exclusives??

The RM side needs looking after, its far, far more valuable then micros for pennies. As far as they are concerned.

The above scenario is what Getty have done ever since 93. Nothing new.

most unfortuantely.

Content between TS and IS barely overlaps at about 10%. And Getty owns another microsite,, photos.com. And finally, good or bad, RM is every day more marginal, dying an slow death.

« Reply #227 on: June 06, 2011, 16:25 »
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I can't believe people on that thread are asking that iStock share the information on how the levels are set. I'm quite sure they actually wouldn't want to know. Then there would be a real row. And if you look at the level, *clearly* what they would like is to keep most people between 17-18% for independent or 30-35% for exclusive. Why else would there be such a huge leap to the next levels? And obviously, iStock does not care about incremental levels. I don't know why people are even suggesting that.

more like 25%-30% .
The 40K RC's target is a quite difficult one to reach.

BTW: Am I the only one having a crappy month so far ?

Slovenian

« Reply #228 on: June 06, 2011, 17:11 »
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BTW: Am I the only one having a crappy month so far ?

You're not alone I'm having pathetic sales, especially on IS

helix7

« Reply #229 on: June 06, 2011, 17:19 »
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I can't believe people on that thread are asking that iStock share the information on how the levels are set...

I tried to respond to those comments over there but eventually gave up and deleted what I wrote because I couldn't say it nicely. :)

I don't know what they're thinking, or why they feel that istock should explain anything to them about how the levels are determined. Some people still don't get it, that istock is in it to make as much money as possible, period. Maybe I've got a different contributor agreement than everyone else, but I'm pretty sure that nowhere in my agreement does it say that istock will explain everything they do, so that I can feel better about how they're trying to squeeze every last penny out of my work. It's like some people just want to hear istock tell them that they still love them and care about them, and that would make everything better. It's ridiculous.

traveler1116

« Reply #230 on: June 06, 2011, 18:34 »
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Wow interesting.  I just had my post deleted what I said was "Remember they can always go up." in response to Juanmonio saying that the targets aren't as bad as he was expecting.  Lobo had said just that so I'm not sure why the post was deleted?

Here is what lobo said: "The likeliness that RC targets will be raised is infinitesimal."
 
To me that sounds like they can go up.  Guess I'll have to stick to posting here before I get banned again for comments like this.
« Last Edit: June 06, 2011, 18:36 by traveler1116 »

« Reply #231 on: June 06, 2011, 18:43 »
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Wow interesting.  I just had my post deleted what I said was "Remember they can always go up." in response to Juanmonio saying that the targets aren't as bad as he was expecting.  Lobo had said just that so I'm not sure why the post was deleted?

Here is what lobo said: "The likeliness that RC targets will be raised is infinitesimal."
 
To me that sounds like they can go up.  Guess I'll have to stick to posting here before I get banned again for comments like this.

thats just insane.. because of that? thats not acceptable, are we back to the "1800", I know they are a private company and all that jazz but thats too much..

ShadySue

  • There is a crack in everything
« Reply #232 on: June 06, 2011, 18:54 »
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Remember what Kelly said:
"Expansion has been tough for the company, though, because of a contributor payment system that the company judged financially unsustainable. A switch last year to a performance-based compensation scheme was painful, but the company thinks it's through the difficulties now.
"It didn't really affect most people," Thompson said. "Everyone sort of settled down."

http://news.cnet.com/8301-30685_3-20059972-264.html#ixzz1LUkpWgur
I guess Lobo's got to make sure 'everyone sort of settles down' again.

« Reply #233 on: June 06, 2011, 19:30 »
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I believe it is better to not think of IS.. it is depressing looking at this interview, they are just like politicians

« Reply #234 on: June 06, 2011, 19:55 »
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hahaha excellent cartoon.

« Reply #235 on: June 06, 2011, 19:59 »
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i'm convinced these RC targets are just BS and their real goal is a flat 15% fee for everybody in the near future, and if you complain they will tell you the usual mantra "better 15% of something than 30% of nothing" and bla bla bla.

ShadySue

  • There is a crack in everything
« Reply #236 on: June 06, 2011, 20:04 »
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Wow interesting.  I just had my post deleted what I said was "Remember they can always go up." in response to Juanmonio saying that the targets aren't as bad as he was expecting.  Lobo had said just that so I'm not sure why the post was deleted?

Here is what lobo said: "The likeliness that RC targets will be raised is infinitesimal."
 
To me that sounds like they can go up.  Guess I'll have to stick to posting here before I get banned again for comments like this.

Hmmmm. Wonder if Lobo knows that the chance that sales on the site will improve are infinitessimal.  :-X

« Reply #237 on: June 06, 2011, 20:53 »
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i've been in so many forums in the last 10 yrs but this guy Lobo wins the award of the most idiot dumb moderator i ever dealt with.

oh and yesterday i posted a mex in the alamy forum, checked 1 hour later and it's disappeared ? what is wrong with these guys ?

« Reply #238 on: June 06, 2011, 21:24 »
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oh and yesterday i posted a mex in the alamy forum, checked 1 hour later and it's disappeared ? what is wrong with these guys ?

sorry but I cannot stop SMILING, not laughing! you are truly the black sheep :P

lagereek

« Reply #239 on: June 07, 2011, 00:21 »
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Lobo ?? his actions and reactions, is that of someone who wants to keep his job, if he allowed all negative postings on the IS forum, boy! there would be no end to it.

yes I agree with Luis,  the best thing is to forget this IS business, its been dominating every micro forum to the point where it becomes ridiclulous and frankly its not worth it, its all negatives anyway. When you go into the IS forum and you see how they manipulate these poor neewbies, etc, its just sad.

I know this much and from experience. Just wait and see when the entire RM brigade comes into micro!!!  believe me, there will be many a big-mouthed IS-exclusive who wont be so cocky and happy go lucky.
Then they will come over here, seeking refuge and understanding.

« Reply #240 on: June 07, 2011, 04:00 »
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Lobo ?? his actions and reactions, is that of someone who wants to keep his job, if he allowed all negative postings on the IS forum, boy! there would be no end to it.

yes I agree with Luis,  the best thing is to forget this IS business, its been dominating every micro forum to the point where it becomes ridiclulous and frankly its not worth it, its all negatives anyway. When you go into the IS forum and you see how they manipulate these poor neewbies, etc, its just sad.

I know this much and from experience. Just wait and see when the entire RM brigade comes into micro!!!  believe me, there will be many a big-mouthed IS-exclusive who wont be so cocky and happy go lucky.
Then they will come over here, seeking refuge and understanding.

the RM brigade is already switching to micro, or doing it 50/50 like me, but not for the reasons you may think.
the reality of RM is that prices are falling and if 2 yrs ago it was ok to get 100 or 200$ for an editorial photo
nowadays it's not unusual to get 50$ and as low as 5$, and yes this even with Getty RM, Alamy, and Corbis.

yes, 5$ for a web-sized RM image, we've come to this.

lagereek

« Reply #241 on: June 07, 2011, 05:03 »
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Well, Ive been in the main-core of the Getty-RM, since 93, both private and studio-name, your pricing is a bit off, the avarage RM shot, sell for around 200 bucks in fact. Not the point though.

My point is, there are plenty of freaking BIG names within Image-Bank and Stones, names that in fact can out-shoot the lot at IS and then the competition will be neck-breaking.

Yes, some RM shooters are already there but the whole heap of the ones Im reffering to, have not yet made their images available for micro, not yet.

Slovenian

« Reply #242 on: June 07, 2011, 05:08 »
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My point is, there are plenty of freaking BIG names within Image-Bank and Stones, names that in fact can out-shoot the lot at IS and then the competition will be neck-breaking.

Yes, some RM shooters are already there but the whole heap of the ones Im reffering to, have not yet made their images available for micro, not yet.

But why in the world would they want to jump on a sinking ship, that according to most people here (reporting dropping sales lately), MS is? So does this mean RM is in even more trouble, so much, that high end photogs are willing to sell photos for 1% of their current price?

« Reply #243 on: June 07, 2011, 06:34 »
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Well, Ive been in the main-core of the Getty-RM, since 93, both private and studio-name, your pricing is a bit off, the avarage RM shot, sell for around 200 bucks in fact. Not the point though.

My point is, there are plenty of freaking BIG names within Image-Bank and Stones, names that in fact can out-shoot the lot at IS and then the competition will be neck-breaking.

Yes, some RM shooters are already there but the whole heap of the ones Im reffering to, have not yet made their images available for micro, not yet.

Stock is not about names. It's about photos.

« Reply #244 on: June 07, 2011, 06:38 »
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Getty RM is still somewhat ok but what about the rest ?

read this from the Alamy forum for instance ...
http://www.alamy.com/forums/default.aspx?g=posts&t=10592

there's one guy in that discussion, i won't mention his name, he's got 10.000+ images and earned less than 1000$
last month and it's gross earning, so the net might be around 5-600$.

ok that's an extreme but the average 1 sale every 1000 images is going down to 1 sale every 1500 or 2000 ...
one of their biggest stockers with 70.000+ photos on sale makes around 6-7000$ per month gross.

in comparison a friend of mine has a portfolio of 5000 images on IS, he's exclusive and makes 2-3000 euro/month
NET, that's almost 4000$.

now make your math, ok alamy is not representative but i can tell it's much better than AGE, LPI, and other specialist agencies.

what if getty sink suddenly in a couple years ?
if it was for me microstock should die tomorrow but now it's too late, as much as i hate the idea of selling for volume and as alow as 1$ per photo thsi is where the industry is heading fast, RM or RF no matter.

« Reply #245 on: June 07, 2011, 07:08 »
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....ok that's an extreme but the average 1 sale every 1000 images is going down to 1 sale every 1500 or 2000 ...
I thought that thread was quite positive, considering that I don't think most people with good sales bother reporting it in a forum.  Didn't you see this?  Doesn't seem to tally with what you're saying but I should be used to your pessimism by now.
Quote
Based on earlier postings we see "strike" ratios for May of

2 sales from 657 images - 1 in 328
2 sales from 3800 images - 1 in 1900
3 sales from 1050 images - 1 in 350
4 sales from 4000 images - 1 in 1000
5 sales from 3200 images - 1 in 640
15 sales from 7000 images - 1 in 466

I've never had 1,000 images on alamy but I'm getting a few sales a month now.

I think comparing it to microstock is a bit pointless, as I could put 10,000 images on alamy that would all be rejected by the micros.
« Last Edit: June 07, 2011, 07:10 by sharpshot »

« Reply #246 on: June 07, 2011, 08:34 »
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but how much are those sales ? last one i had was for a distributor in russia, a whopping RM licence of 35$ that means a net profit of barely 10 euro for me.

of course there's the odd 500$ sale but it's no more the norm at alamy at least.

« Reply #247 on: June 07, 2011, 15:30 »
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Anyone just get a reminder email about the targets that links to a page you can't access?

« Reply #248 on: June 07, 2011, 15:43 »
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« Reply #249 on: June 07, 2011, 18:48 »
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Anyone just get a reminder email about the targets that links to a page you can't access?

whoa.. and a lot more contributors posting on the forum thread that are pissed off.  not sure if those posts will get to stay or go, but they are all upset.  one ends their post with "shame on istock"  .. I couldn't agree more.


 

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