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Author Topic: Getty Video royalties change  (Read 3220 times)

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« on: July 31, 2023, 12:22 »
+2
iStock Rate Card Update
Given the success of the iStock Premium + Video subscription and in recognition of the investments contributors make to produce great video, we are making changes to more closely align their royalty allocations to credit values.

To enable this, well start to assign all video Downloads more value in our Premium + Video subscription, especially Signature/Signature+. For customers, files will continue to have equal value. However, in our royalty calculations we will assign a relative value to Downloads as follows (similar to how we price files for customers using credits):

Collection & File Type: Relative Value
Essentials Photos/Illustrations: 1
Signature/Signature+ Photos/Illustrations: 3
Essentials Video: 6
Signature/Signature+ Video: 18
Downloads with a higher relative value will receive a higher price per file for royalties. This will help ensure we better reward video files, just like we do when customers make credit purchases. You wont see any change on your statements and your royalty rates are not affected.

Example

A customer has a 10‑downloads Premium Plus Video subscription, costing $200 per month. In a given month, they might download one Signature video, one Essentials video, four Signature images, and four Essentials images. Currently we divide that $200 equally between the 10 files when calculating price per file for royalties. But with this change, well divide the $200 proportionally based on the file type and collection using the relative value. This would result in the prices per file below, which you would receive your regular royalty percentage on:
Signature video: $90.00
Essentials video: $30.00
Signature images: $15.00
Essentials images: $5.00
This is just an example. The actual prices per file will vary depending on each subscription cost and the different mixes of files the customer chooses to download during a particular period.

The best way to take advantage of this change is to shoot the high‑quality video our customers need, plus consider working with us exclusively.

To support this change we're updating the iStock Rate Card, effective September 1.

Please visit the forum if you have additional questions.


« Reply #1 on: July 31, 2023, 12:36 »
0
You were 4 minutes faster than me :), so I deleted mine

link to announcement

https://app.engage.gettyimages.com/e/es?s=1591793372&e=16954364&elqTrackId=178baed6532740e59ffea78497faafe5&elq=66823723a6b34fadabcef297d5e11283&elqaid=56037&elqat=1&elqcst=272&elqcsid=25098

If i understand it correctly I will be getting a lot less for photos and slightly more for video??

We will see.

Exciting news, as always.
« Last Edit: July 31, 2023, 13:20 by cobalt »

« Reply #2 on: July 31, 2023, 15:09 »
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Can you explain to me in short how my video can be Signature/Signature or
Essentials Video? It was only for exclusive?

« Reply #3 on: July 31, 2023, 16:57 »
+3
As far as I can tell this represents a reduction in royalties for still images, exclusive and non-exclusive.

« Reply #4 on: July 31, 2023, 17:33 »
+2
Unfortunately to late for them. You compare any search and video results from Getty/Istock are dismal compared to the other big agencies....in quality and quantity. And the diffeence is so big that I really think it is game over for video for them as it happened with audio in the past. Artlist, Envato, Epidemic sound, killed Getty/Shutterstock/Adobe stock audio and now they are going after video too.

Getty cannot attract video content. Their exclusive videographers are too low in numbers and many video creators just don't upload to Getty because that ridiculous 20% that in reality is much lower most of the time with their PAaccess , and weird programs.... where they get revenue and the creator gets almost nothing. Contributors just did not fell on their trap with video. Now their offering is underwhelming and they know it. No carrot or stick will work at this point. It is game over for video for them.

Staying exclusive in video with them is just nuts. Before deleting thousands of video files in Getty some years ago the revenue I was making at that time at the other agencies was like 20x-30x times as much every month as what I was making with their statements. So it was easy to go away and not damaging those agencies that really put food on the table with my video sales. I really wonder who would take the read to video exclusivity when they have never been a video content leader.
« Last Edit: July 31, 2023, 17:43 by everest »

« Reply #5 on: July 31, 2023, 18:13 »
+3
Can you explain to me in short how my video can be Signature/Signature or
Essentials Video? It was only for exclusive?

Essentials is for non-exclusive, so all non-exclusive are screwed.  Signature is exclusive, so it's their way of paying more to exclusives who get their content selected for the Signature collection.  The royalty bump will come at the cost of non-exclusives. Basically another pay cut. 

"Every file on iStock falls into one of two collections. Our Essentials collection gives you the everyday content you need (non-exclusive and exclusive non-signature), while the Signature collection features millions of premium handpicked stock files that you can only get from us (meaning exclusive)

« Reply #6 on: July 31, 2023, 19:11 »
0
Can you explain to me in short how my video can be Signature/Signature or
Essentials Video? It was only for exclusive?

Essentials is for non-exclusive, so all non-exclusive are screwed.  Signature is exclusive, so it's their way of paying more to exclusives who get their content selected for the Signature collection.  The royalty bump will come at the cost of non-exclusives. Basically another pay cut. 

"Every file on iStock falls into one of two collections. Our Essentials collection gives you the everyday content you need (non-exclusive and exclusive non-signature), while the Signature collection features millions of premium handpicked stock files that you can only get from us (meaning exclusive)

Thank You Mantis

« Reply #7 on: July 31, 2023, 21:29 »
+2
They also dont read iptc data and their upload process is just painful and does not respect my time.

Also they dont take editorial video, which is major chunk of sales.

Adobe pays 33%, the lowest I get is 2.80 and my last sales were 26 - 55 dollars.

Even with these changes it will be very difficult for them to compete.


wds

« Reply #8 on: July 31, 2023, 21:45 »
0
You were 4 minutes faster than me :), so I deleted mine

link to announcement

https://app.engage.gettyimages.com/e/es?s=1591793372&e=16954364&elqTrackId=178baed6532740e59ffea78497faafe5&elq=66823723a6b34fadabcef297d5e11283&elqaid=56037&elqat=1&elqcst=272&elqcsid=25098

If i understand it correctly I will be getting a lot less for photos and slightly more for video??

We will see.

Exciting news, as always.

How is it that we will be getting "a lot less for photos"? Can you explain? Thanks!

ADH

« Reply #9 on: July 31, 2023, 22:02 »
0
They also dont read iptc data and their upload process is just painful and does not respect my time.

Also they dont take editorial video, which is major chunk of sales.

Adobe pays 33%, the lowest I get is 2.80 and my last sales were 26 - 55 dollars.

Even with these changes it will be very difficult for them to compete.

Instead of sacrificing profits, they make photographers pay for the videographers rise
« Last Edit: July 31, 2023, 22:19 by ADH »

« Reply #10 on: July 31, 2023, 22:32 »
0
the way I understood the example: right now if a 200 dollar plan buys ten files, every file is awarded 20 dollars, irrespective of file type. so 20 dollars for any video or photo.

for me essential 20 dollars for a photo, i get 15% - 3 dollars

now the photo is awarded 5 dollars, i get 15% of that0.75 dollars

but getty has many different plans, credit packages etcthis is one specific subs plan for video.

not everything is changing.

that is how i understand it.

how many people buy photos on the video plan?


« Reply #11 on: August 01, 2023, 02:51 »
0
Who will now receive more money - photographers or video content creators?

« Reply #12 on: August 01, 2023, 07:02 »
+3
Who will now receive more money - photographers or video content creators?
If I am correct will be agency

SpaceStockFootage

  • Space, Sci-Fi and Astronomy Related Stock Footage

« Reply #13 on: August 01, 2023, 08:22 »
0
the way I understood the example: right now if a 200 dollar plan buys ten files, every file is awarded 20 dollars, irrespective of file type. so 20 dollars for any video or photo.

for me essential 20 dollars for a photo, i get 15% - 3 dollars

now the photo is awarded 5 dollars, i get 15% of that0.75 dollars

but getty has many different plans, credit packages etcthis is one specific subs plan for video.

not everything is changing.

that is how i understand it.

how many people buy photos on the video plan?

Depends on what they're downloading. If I'm understanding it correctly, then if they download 9 Signature Videos, and 1 Essential Image... then the Essential image would get you $0.20. Pretty harsh drop from $3.

« Reply #14 on: August 01, 2023, 09:04 »
0
The part we don't know is - how many people use this video premium subscription to download photos?

It would seem like a very expensive waste to me. If I could only download 10 files a month at 200 dollars, I would always use it on expensive video only and have a much cheaper subs package for photos alongside it.

It might not even be used for essential videos, those might be part of a cheaper photos/videos package.

We will know in October.


 

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