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Author Topic: iStockphoto Relaunch Sept. 17, 2013  (Read 15484 times)

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« Reply #25 on: September 16, 2013, 15:05 »
0
Their Facebook profile just changed..


« Reply #26 on: September 16, 2013, 15:06 »
+1
Well, I guess this is their answer for the "search problems" they had with their 13 test subjects. My guess is they said enough is enough and pull the website from the hands of IT in Calgary and told them to adapt to this new design. Interesting who they hired to do this: "Build tasked with the logo design and campaign ethos, Steel developing the digital advertising campaign, Kepler Group handling media buying, Graphiti Associates on digital creative and the London and New York offices of Weber Shandwick developing the campaign concept, PR, social media, survey and infographic." That's five business working on this thing. Must of took a good chunk out of the $150 million credit Getty has to play with...

PS - I'm gonna guess that some of the "Getty 13" test subjects tried searching for images on istock and wound up reading the forums there instead. I wonder if they will change as well.

« Reply #27 on: September 16, 2013, 15:08 »
+1
considering they are selling video, audio, and vectors - the name istockphoto was perhaps a little dated.

EmberMike

« Reply #28 on: September 16, 2013, 15:14 »
0
There are propably about 1,000,000 posts on the internet that are anti-iStock. By changing the name they will wash away all the bad stuff. Clever.

It's a common tactic. A major cable TV and Internet provider in the US (Comcast) was garnering a bad reputation for poor service and support so they changed their name to Xfinity. Same crappy service and support, just a new name.

It's work across various industries for ages, and Getty is betting that it will work for istock as well. Maybe it'll work and they can actually shake the negative market perceptions with a little rebranding. 

« Reply #29 on: September 16, 2013, 15:17 »
0
Apparently they are just changing the logo, not the site: http://www.istockphoto.com/forum_messages.php?threadid=356290&page=1

« Reply #30 on: September 16, 2013, 15:20 »
+2
I doubt if anybody will be confused by the official change from iStockphoto to iStock by Getty images. As Kelvin said, everybody has been calling it iStock for ages ... almost forever.

« Reply #31 on: September 16, 2013, 15:21 »
0
.
« Last Edit: May 12, 2014, 10:05 by Audi 5000 »

« Reply #32 on: September 16, 2013, 15:27 »
+4
Apparently they are just changing the logo, not the site: http://www.istockphoto.com/forum_messages.php?threadid=356290&page=1


What's the point of the period at the end?  (no pun intended)

« Reply #33 on: September 16, 2013, 15:29 »
0
.
« Last Edit: May 12, 2014, 10:05 by Audi 5000 »

« Reply #34 on: September 16, 2013, 15:30 »
+1
I still don't get it.



The first one is a trademark symbol.

« Reply #35 on: September 16, 2013, 15:31 »
+6
At least they own www.iStock.com (although it doesn't load any faster than istockphoto.com :))

I'm sure the agencies paid to design all of this are happy, but I don't see any customer-focused anything that gets improved by a lick of paint on the front door.

They need to fix the slow broken things on the site, not design a new logo or slap fake hand-picked signs on batches of ingested Getty files.

« Reply #36 on: September 16, 2013, 15:32 »
+1
At least they own www.iStock.com (although it doesn't load any faster than istockphoto.com :))

I'm sure the agencies paid to design all of this are happy, but I don't see any customer-focused anything that gets improved by a lick of paint on the front door.

They need to fix the slow broken things on the site, not design a new logo or slap fake hand-picked signs on batches of ingested Getty files.


For me, istock just redirects to istockphoto.

« Reply #37 on: September 16, 2013, 15:36 »
0
.
« Last Edit: May 12, 2014, 10:05 by Audi 5000 »

« Reply #38 on: September 16, 2013, 15:37 »
0
Right. It does for me too.

I just wondered if they'd bought that domain or whether it was a porn site or Shutterstock had bought it or...

« Reply #39 on: September 16, 2013, 15:39 »
0
.
« Last Edit: May 12, 2014, 10:05 by Audi 5000 »

« Reply #40 on: September 16, 2013, 15:40 »
0
I'm sticking by my answer, it looks like a website with the dot in front of and behind 'istock'.  But who knows, I don't get most logos.  It's up on the website now.

I might buy that if they were trying to be clever and incorporate the TM like that, but the circles are different sizes, so obviously, the period doesn't relate.

« Reply #41 on: September 16, 2013, 15:41 »
+2
Right. It does for me too.

I just wondered if they'd bought that domain or whether it was a porn site or Shutterstock had bought it or...
Looks like it's been redirecting to istockphoto.com for almost a decade.

Well, yes, but the point is, if you're now "iStock", then part of that "launch", should be to redirect to the domain of the same name.  Not the old name.  Sort of like the legal documents all say iStockphoto.

So, is it still iStockphoto, and they just chop off the "photo" bit for a logo graphic, or is it a company name change?

« Reply #42 on: September 16, 2013, 15:42 »
0
.
« Last Edit: May 12, 2014, 10:04 by Audi 5000 »

« Reply #43 on: September 16, 2013, 15:44 »
0
Apparently they are just changing the logo, not the site: http://www.istockphoto.com/forum_messages.php?threadid=356290&page=1


What's the point of the period at the end?  (no pun intended)


@ small size it looks like a period at the beginning and end of the logo.

If you are going to re brand at least do a passable job.  This logo is bizarre.

« Reply #44 on: September 16, 2013, 15:46 »
0
Apparently they are just changing the logo, not the site: http://www.istockphoto.com/forum_messages.php?threadid=356290&page=1


What's the point of the period at the end?  (no pun intended)


I asked Sean's question on the iStock forum. We'll see.

« Reply #45 on: September 16, 2013, 15:47 »
+8
.Bravo.

Wonder how many $M (coming out of our pockets) they paid for these changes?

« Reply #46 on: September 16, 2013, 15:48 »
+1
.
« Last Edit: May 12, 2014, 10:04 by Audi 5000 »

« Reply #47 on: September 16, 2013, 15:49 »
+10
Haha... I was hoping for a brand new, fast site. All I got was a new logo.

« Reply #48 on: September 16, 2013, 15:49 »
0
istock period end of story, no more istockphoto.  it shows a clear break with the past.

I might buy that.  But that will lose meaning over time.

« Reply #49 on: September 16, 2013, 15:50 »
0
Haha... I was hoping for a brand new, fast site. All I got was a new logo.

At least it's fast.


 

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