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Author Topic: IStock's new idea - Logo Designs  (Read 18333 times)

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« Reply #50 on: November 25, 2009, 11:15 »
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As a freelancer, half of my job is promotion, finding clients and communicating with clients (definitely not the fun half). I can see the appeal of this logo program because eliminating all the time and money spent tracking down clients might be worth the lower prices. I'm taking a cautious approach to the logo program. I haven't uploaded any logos, but I'm definitely going to monitor its success or failure. I think it is a mistake to just outright dismiss it. Especially since many people are creating logos for it.


« Reply #51 on: November 25, 2009, 12:31 »
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As a freelancer, half of my job is promotion, finding clients and communicating with clients (definitely not the fun half). I can see the appeal of this logo program because eliminating all the time and money spent tracking down clients might be worth the lower prices. I'm taking a cautious approach to the logo program. I haven't uploaded any logos, but I'm definitely going to monitor its success or failure. I think it is a mistake to just outright dismiss it. Especially since many people are creating logos for it.

This is the approach that I've decided to take. I'm far from a professional logo designer, but I've been designing and researching logos for the last year as a way to get comfortable working in Illustrator. This thread came up just as I decided to start researching the online market for pre-designed logos. It seems to me that istock and Brandstack are asking for two very different products. I've read the briefs on both sites, and it apprears that they're going to sell to different markets. istock is asking for simple one or two color vector designs with no type unless it's an integral part of the logo design. Brandstack is asking for a more complete brand with several colorways and one example with typography included. Brandstack will put the designer and client in touch for modifications to the original design. This is more like a traditional designer client relationship. istock is selling the logos as, and it seems that this will appeal to designers looking for a logo for inspiration or to save time on basic designing. They will then take the logo and make the modifications themselves and build the brand around the basic logo. What istock is asking for seems to me to be a starting point for logo design for designers who want to save time. Brandstack is for nondesigners who want to buy a more compete package.

Does this make sense? Anyone with more experience please feel free to jump in and correct me.

Pat Ballard




« Reply #52 on: November 25, 2009, 14:44 »
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I see this as the inevitable future in the logo business (The "Walmartization" of this industry).  I don't really like it since I also do logo design, but more corporations are going to be looking for onestop solutions to their needs that can save their company money!   As a result, prices for logo design has fallen over the past five years!  Luckily I serve a niche market and word of mouth keeps me busy.

vonkara

« Reply #53 on: November 25, 2009, 15:04 »
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There will always be enough market for companies who want special/exclusive/personalized logos. Those hire designers and don't look for their logos on Istock

« Reply #54 on: November 25, 2009, 16:03 »
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There will always be enough market for companies who want special/exclusive/personalized logos. Those hire designers and don't look for their logos on Istock

Yup... It would be like:

Q: Hey you have logo? Who designed it for you?
A: Well... We stopped on istock during regular buying for groceries and they sold us this.

LOL!

« Reply #55 on: December 01, 2009, 18:09 »
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Update on topic:

As I said it will have great consequences on iStockphoto with trying to pick-pocket designers!

Here it is:

http://www.istockphoto.com/forum_messages.php?threadid=148521&page=1#post2469291

Just in case that thread to dissapear:


""


Last week HOW and Print magazines sent a promotional email from one of our clients which promoted stock logos.

This message has produced a firestorm of anger and disappointment over how two well respected brands could endorse something that violates and threatens the basic principles of graphic design. Our editorial teams ? who were unaware of the promotional message ? were equally outraged, as it reflected poorly on their brands. And all of the outrage is justified.

It is not my place to pass judgment on the products and services promoted by our advertisers; however it is my responsibility to determine whether or not we should deliver the message. We have a process in place to safeguard against promotional messages that do not meet our standards and do not best serve our community. Last week that process broke down.

Unfortunately this has put the editors of HOW and Print in the awkward position of having to defend this message. I am responsible for vetting all marketing messages that carry the HOW and Print names and this one I missed. For that, I apologize.

I can state unequivocally that last week's email does not reflect HOW and Print's sensibilities in regards to the integrity and importance of graphic design. Nor does it represent an editorial endorsement of any kind regarding the usage of stock logos.

We thank you for your input and feedback regarding this matter. Once again I am left inspired by the passion and dedication of our collective design community.

Please feel free to contact me directly.

Sincerely,

Gary Lynch
Publisher
F+W Media Design Community
HOW, Print and I.D.
[email protected]

___________________________

Added: So, there is someone who has higher standards than iStock? Is it really possible that someone has higher standards?

Obviously Yes IMHO!

;-)
« Last Edit: December 01, 2009, 18:18 by Albert Martin »


 

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