Agency Based Discussion > iStockPhoto.com
Istock acquires Unsplash
PZF:
Does anybody think this could remotely be good news for us? From Unsplash:
Unsplash is being acquired by Getty Images
I’m excited to share Unsplash is being acquired by Getty Images today.
The reason I’m excited about this acquisition is because it’s not goodbye, it’s about acceleration.
This is not one of those tech acquisitions where the company is bought to be shut down. Unsplash will continue to operate as a standalone brand and division of Getty Images. The entire Unsplash team will be staying and building Unsplash in the direction we have been. The main difference now is we have access to the resources and experience of Getty Images to help accelerate our plans to create the world’s most useful visual asset library.
In 2016, we first met the Getty Images team. We weren’t sure they would see the world the same way we did given their business was largely built on licensing. Over years of conversations, however, we learned about the level of respect they had for the Unsplash community and the rights of creators to choose how and where their imagery is made available. Craig Peters, Getty Images CEO, told me, “We have so much admiration for Unsplash. What you’re doing for creativity and what you’ve built is incredible.”
It also became clear we shared a similar view of the world. The impact of imagery has never been greater and will only become greater in the future. And we both aim to push that impact further than anyone has ever done before.
After interacting with the team at Getty Images more and better understanding their long-term vision, we realized we shared so much alignment that going at this together could be much more impactful than going at it separately.
fotoVoyager:
The guy who owned istock said more or less exactly the same thing when Getty wooed and bought him.
PaulieWalnuts:
So let me get this straight. Getty Images, a company known for shrewd financial business practices, is going to take their profits and invest in growing a standalone company that provides free photos? Riiiiiiiiiggghht! If there wasn't a method or loophole to monetize Unsplash and boost Getty profits and revenue, there would be zero interest from Getty. It'll be interesting to see how they spin this in their financial favor while also continuing to not pay contributors anything.
ShadySue:
--- Quote from: PaulieWalnuts on March 31, 2021, 12:30 ---So let me get this straight. Getty Images, a company known for shrewd financial business practices, is going to take their profits and invest in growing a standalone company that provides free photos? Riiiiiiiiiggghht! If there wasn't a method or loophole to monetize Unsplash and boost Getty profits and revenue, there would be zero interest from Getty. It'll be interesting to see how they spin this in their financial favor while also continuing to not pay contributors anything.
--- End quote ---
Their spin is on their forum.
Sean Locke Photography:
https://www.microstockgroup.com/general-stock-discussion/microstock-vs-unsplash/msg562767/?topicseen#new
Navigation
[0] Message Index
[#] Next page
Go to full version