My credit pack sales in July was highest in ESP, and my subs sales were average.
However, all types of sale vary widely, and not in proportion with total sales, I can't work out any strategy looking at my sales pattern.
Are you sure Getty have any sort of long or even medium-term strategy? They don't have a history of it, more like: "throw it at the wall and see if anything happens to stick" rinse and try something else ... and so on.