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Author Topic: iStock raises the bar  (Read 33470 times)

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« Reply #150 on: December 14, 2008, 20:51 »
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Don't you think that the sluggish world economy might be part of that equation as well?

I dunno. If so, though, the results of that poll on the right side of the screen seem to indicate that iStock is the only one of the Big 6 suffering from a downturn due to the economy then.
And wouldn't one think too that the recession should be bringing more customers to the micros from the trad agencies? I mean even in bad economic times images are still needed ... one would think a bad economy should be a boon to the micros?
Maybe it is wishful thinking, but I believe this is what is going to happen. Some businesses are helped by economic downturns. Auto manufacturers lose out, but auto parts manufacturers prosper, because people get their cars repaired instead of buying new ones. The movie industry grew up and became a giant during the Depression when people couldn't afford big luxuries but they could still pay a nickel to see a movie. Maybe microstock will prosper this year.


lisafx

« Reply #151 on: December 15, 2008, 17:25 »
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^^ I am hoping the same thing, but I have to admit December's lackluster sales aren't very comforting....

« Reply #152 on: December 15, 2008, 17:59 »
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And wouldn't one think too that the recession should be bringing more customers to the micros from the trad agencies? I mean even in bad economic times images are still needed ... one would think a bad economy should be a boon to the micros?

No, I don't think so. Pictures are usually a very small part of the overall advertising budget. The problem will worsen when companies die or stop advertising completely.

« Reply #153 on: December 15, 2008, 19:01 »
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And wouldn't one think too that the recession should be bringing more customers to the micros from the trad agencies? I mean even in bad economic times images are still needed ... one would think a bad economy should be a boon to the micros?

No, I don't think so. Pictures are usually a very small part of the overall advertising budget. The problem will worsen when companies die or stop advertising completely.
"Pictures are usually a very small part of the overall advertising budget." I still think that companies will try to cut costs in that area; they will probably try to cut costs everywhere.
"The problem will worsen when companies die or stop advertising completely." Unfortunately that is no doubt true.
Maybe we had better just hope that the economic downturn doesn't last too long.

shank_ali

« Reply #154 on: December 26, 2008, 03:52 »
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Istockphoto will of course survive this recession but it's contributors will see less sales or perhaps the same amout of sales of which the buyers will be down sizing.Surely contributors have been see-ing alot more x small and small sales in the last 3 months??
2009 will be a year of  hardship for many.Our respective governments want us to spend our money on goods/cars/homes to stimulate the economy back on an even par but people are afraid of the future and  their jobs.
Hold onto your gold and your loved ones and try not to worry to much....

lagereek

« Reply #155 on: December 26, 2008, 04:28 »
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Been in contact with some AD-agency creatives here over the hollidays, you know ADs, art-buyers etc, working in some of the biggest Agencies.
Not very good news Im afraid, most of their budgets for 2009 has been cut in half and many of the bigger agencies are notifying people about redundancies. Pugh!!

« Reply #156 on: December 26, 2008, 10:30 »
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Been in contact with some AD-agency creatives here over the hollidays, you know ADs, art-buyers etc, working in some of the biggest Agencies.
Not very good news Im afraid, most of their budgets for 2009 has been cut in half and many of the bigger agencies are notifying people about redundancies. Pugh!!

that means that the big budgeds are also cut, meaning they need to find an other source for their images than the $100+ market.  Maybe they turn to micro

(thought about this when I rad an article about wine where something similar has already happend)


 

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