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Author Topic: iStock surveying buyers again...  (Read 33630 times)

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lagereek

« Reply #75 on: May 09, 2012, 15:58 »
0

...Agencies compete on more than price and even selection.  They also compete on the service they provide to their customers.  How easy is it to find content the customer wants (i.e. the search mechanism)?  How easy is it to find other relevant images, either from the same or a different creator?  What are the licensing rules?  How reliable is their website?  How responsive?  How quickly and how well do they respond to customer questions or complaints?

Absolutely true!  Thanks very much for making these points. :)

I do not see prices dropping on the other micros. Certainly they are not climbing with the frequency or to the degree they are on Istock, thank goodness, but this race to the bottom is not happening.  Additionally, other sites in the top four do considerably better at the services mentioned above than Istock.

Yes but in order to meet this criteria, it would be a good idea to get the site working properly, without daily bugs and glitches.


« Reply #76 on: May 09, 2012, 16:00 »
0
are you saying that Andresr didnt upload his "flight crew on a plane" series on DT?  ;)

I'm saying there are material ... differences ... between the two ... that would make one more desirable to a buyer looking for something ... particular. :P

« Reply #77 on: May 09, 2012, 16:03 »
0
By gum, can anyone say 'far too little, far too late'? And 'gum awful writing'?

lisafx

« Reply #78 on: May 09, 2012, 16:04 »
0
then what? do I need to open an IS account now? or buy it straight from DT account where the similar high quality image is there for cheaper?  ;D

Point being there is no "similar" image on DT.  Cheaper or not.

Fair enough.  I will be the first to admit that you, Sean, have a unique style and some exceptional imagery.  But the vast majority of the "exclusive collection" at Istock isn't particularly unique at all.   And those few of you who are really stars, and continue to produce unique images, may eventually become fed up with the dismissive attitude being heaped on all contributors at Istock these days and decide to drop the crown.  In fact, I suspect that's where this id going to end up, ultimately.  

If Getty really valued its istock exclusive collection, wouldn't they at least have left contributor phone support for exclusives?  
« Last Edit: May 09, 2012, 16:06 by lisafx »

« Reply #79 on: May 09, 2012, 16:06 »
0
when they find the image that they think is perfect, they buy it. If that image is only in limited places, they can only buy it there.

Ding, ding!

And if they don't go to that place, because price rises persuaded them to go elsewhere, then they will never know the perfect image exists so they'll just buy something else.

This whole idea of buyers searching incessantly for the perfect image is just nonsense. Anyone on Alamy can check the buyer searches there and see how many pages deep they went. Generally, if something doesn't turn up on the first page or two of a search they lose interest. So if your super-perfect image is on page 57 they'll never find it and they won't care.

How can anybody believe that buyers will trawl the entire internet for the perfect image while knowing at the same time that they can't be bothered to hunt through half-a-dozen pages on iStock to find it (we all know how well images on page 10 of a search sell).

Ding, ding!

« Reply #80 on: May 09, 2012, 16:07 »
0
Aww, they're so cute.
I wonder who writes this stuff for IS? The Pink Fairy?
And I wonder, will they be sending this email to Caspixel?
Perhaps together with an apology for the way they treated her?


Thanks for thinking of me! Just for the record, I did not get any survey. :D

« Reply #81 on: May 09, 2012, 16:10 »
0
I don't quite understand this philosophy of "someting similar and cheaper will do". At least at the book publishing industry, my experience is that presented with several alternatives for a print book cover, the client (the editor, and often the author) want what they think it is the best image possible, and from plain indepedent to Vetta, let's say for (5$ to 120$ or so) they don't doubt a moment to choose what they think more adequate, regardless of the price. By the way, some of them tend to infer that high price adds value to the image ("if it's more expensive it should be better"). Of course, this is not necessarily true, but it's human nature too.

« Reply #82 on: May 09, 2012, 16:19 »
0
I don't quite understand this philosophy of "someting similar and cheaper will do". At least at the book publishing industry, my experience is that presented with several alternatives for a print book cover, the client (the editor, and often the author) want what they think it is the best image possible, and from plain indepedent to Vetta, let's say for (5$ to 120$ or so) they don't doubt a moment to choose what they think more adequate, regardless of the price. By the way, some of them tend to infer that high price adds value to the image ("if it's more expensive it should be better"). Of course, this is not necessarily true, but it's human nature too.

The point is that buyers will generally not be "presented with several alternatives" at different sites, they will be using one site and will choose what they think is the best among the images they see there. Would you present 10,000 different pictures to a client, in three or four different binders, and ask them to choose? Or would you go through a few hundred, pick out half-a-dozen of the best and get them to choose from those?

« Reply #83 on: May 09, 2012, 16:21 »
0
okay.. not to drag all of you back on to the main topic... :)  but thought I'd share some more with you about the survey.  I did complete it.  It is geared towards buyers.  Basically they asked about what other agencies I buy from and how often I bought from iStock last year as well as whether or not I would be buying more this year.  

Then based on my responses of the other agencies I bought from last year they had me compare them.  some of the questions included these below.  I am copying them verbatim (i did a few screenshots).  You'll see references to StockFresh and Dreamstime because aside from the one image I bought at iStock last year, I purchased images from those other two agencies last year.  oh and the caps and format is exactly as it was in the questions (you'll see what I mean below):

Quote
What would improve the variety of iStock images?  (choose up to 3 of these):
  • more local/regional images
  • more images from individual contributors
  • more images from professional photographers
  • make it easier to find unique and intersting content
  • more curated collections
  • more current and contemporary images
  • here's another idea:  (with empty box to fill in your comments)

What else could we do to make iStock more convenient for you? (choose up to 3 of these)
  • allow cash purchase
  • push pictures to me that i might want to use
  • improve key-wording
  • there are too many image sizes to choose from; give me fewer size choices
  • offer more customer support
  • there are too many image collections to choose from; fewer collections would be better
  • let me make a lightbox without having to register
  • here's another idea:  (with empty box to fill in your comments)

Some stock companies are more hip and fresh than others.  How COOL are iStock, StockFresh and Dreamstime?
(beneath this there was a scale bar for each agency where you pick between a range of "not at all cool; 180 degrees from cool" to "One of the coolest stock companies out there")

What could we do to increase iStock's cool quotient? (choose up to 3 of these)
  • Too late - iStock used to be cool but it's not anymore
  • Emphasize contributors
  • Change the look of the site - it needs updating
  • Improve the contents; add more hip, fresh images
  • Here's something else iStock could do: (empty box to add comments)

I answered it honestly and truthfully as a buyer.  At the end when they asked for additional suggestions I basically told them what they should already know - that this may be too little too late and that their biggest loyal customers and biggest marketing feature used to be their contributors.  but the treatment they have given to them has caused many buyer/contributors, like me, to shop elsewhere.  not to mention the increase in the prices.  I also mentioned that they could be more respectful and professional towards anyone (contributors and buyers) in the public forums.  

so there you have it. I didn't include all the questions, obviously, there were about 25 of them but I think you get the gest of it from what I posted above.  It was okay but really all this stuff they should know already.  

oh, and they must have hired some firm to do this research. the logo that was pasted at the top of the generic looking page was very crappy looking!  not very professional looking for iStock, if you ask me. but hey, maybe it's COOL!
« Last Edit: May 09, 2012, 16:25 by jamirae »

« Reply #84 on: May 09, 2012, 16:24 »
0
I don't quite understand this philosophy of "someting similar and cheaper will do". At least at the book publishing industry, my experience is that presented with several alternatives for a print book cover, the client (the editor, and often the author) want what they think it is the best image possible, and from plain indepedent to Vetta, let's say for (5$ to 120$ or so) they don't doubt a moment to choose what they think more adequate, regardless of the price. By the way, some of them tend to infer that high price adds value to the image ("if it's more expensive it should be better"). Of course, this is not necessarily true, but it's human nature too.

The point is that buyers will generally not be "presented with several alternatives" at different sites, they will be using one site and will choose what they think is the best among the images they see there. Would you present 10,000 different pictures to a client, in three or four different binders, and ask them to choose? Or would you go through a few hundred, pick out half-a-dozen of the best and get them to choose from those?

Not 10.000, of course, but easily between 10 at 25.

« Reply #85 on: May 09, 2012, 16:28 »
0
Quote
Some stock companies are more hip and fresh than others.  How COOL are iStock, StockFresh and Dreamstime?
(beneath this there was a scale bar for each agency where you pick between a range of "not at all cool; 180 degrees from cool" to "One of the coolest stock companies out there")

What difference does it make how "cool" the company is? I don't care one bit about how cool the company is. I want to be able to do a simple search and have relevant, good pictures come back. Then I want the images to be priced fairly. When I have a problem, I want to be able to send an email or pick up the phone and talk to someone and have my problem solved.

That's it. It's not rocket science. Do they really need people to tell them that? Do we really need phrases like "by gum" to let us know how cool they really are? They need to get over themselves.  ::)

« Reply #86 on: May 09, 2012, 16:32 »
0
are you saying that Andresr didnt upload his "flight crew on a plane" series on DT?  ;)

I'm saying there are material ... differences ... between the two ... that would make one more desirable to a buyer looking for something ... particular. :P

sure, i have no doubts that some buyers will search within one or few contributors portfolios for the uniqueness. but just some, not all, let's say that i'm one of them, i just did one search and had no success to achieve the following tasks as i never buy anything from IS and dont do a lot search there either:

1. in search result only showing "exclusive" images.
2. in search result only showing sjlocke's images.

« Reply #87 on: May 09, 2012, 16:34 »
0
I don't quite understand this philosophy of "someting similar and cheaper will do". At least at the book publishing industry, my experience is that presented with several alternatives for a print book cover, the client (the editor, and often the author) want what they think it is the best image possible, and from plain indepedent to Vetta, let's say for (5$ to 120$ or so) they don't doubt a moment to choose what they think more adequate, regardless of the price. By the way, some of them tend to infer that high price adds value to the image ("if it's more expensive it should be better"). Of course, this is not necessarily true, but it's human nature too.

The point is that buyers will generally not be "presented with several alternatives" at different sites, they will be using one site and will choose what they think is the best among the images they see there. Would you present 10,000 different pictures to a client, in three or four different binders, and ask them to choose? Or would you go through a few hundred, pick out half-a-dozen of the best and get them to choose from those?

Not 10.000, of course, but easily between 10 at 25.

Then you are adopting the philosophy of "good enough will do" because somewhere among the other 9,990 there may be hidden something that the end user would think was an absolute gem. It's just not rational to spend hours and hours hunting for something that might not be there - and after you've trawled through hundreds of images and picked out 10 or 25 at the agency you normally use (say DT), why would you think "oh, I'd better go and check iS because there might be something there that's better"? And if you did think and do that, why wouldn't you then go on to do the same with SS, in case they have something even better? And what if it's really at DT, but not in the first 500 matches, somewhere in the next 4,000? Before you know it you are again wasting huge amounts of time looking for something that may not - quite probably doesn't - exist.

« Reply #88 on: May 09, 2012, 16:38 »
0
okay.. not to drag all of you back on to the main topic... :)  but thought I'd share some more with you about the survey.  I did complete it.  It is geared towards buyers.  Basically they asked about what other agencies I buy from and how often I bought from iStock last year as well as whether or not I would be buying more this year.  

Then based on my responses of the other agencies I bought from last year they had me compare them.  some of the questions included these below.  I am copying them verbatim (i did a few screenshots).  You'll see references to StockFresh and Dreamstime because aside from the one image I bought at iStock last year, I purchased images from those other two agencies last year.  oh and the caps and format is exactly as it was in the questions (you'll see what I mean below):

Quote
What would improve the variety of iStock images?  (choose up to 3 of these):
  • more local/regional images
  • more images from individual contributors
  • more images from professional photographers
  • make it easier to find unique and intersting content
  • more curated collections
  • more current and contemporary images
  • here's another idea:  (with empty box to fill in your comments)

What else could we do to make iStock more convenient for you? (choose up to 3 of these)
  • allow cash purchase
  • push pictures to me that i might want to use
  • improve key-wording
  • there are too many image sizes to choose from; give me fewer size choices
  • offer more customer support
  • there are too many image collections to choose from; fewer collections would be better
  • let me make a lightbox without having to register
  • here's another idea:  (with empty box to fill in your comments)

Some stock companies are more hip and fresh than others.  How COOL are iStock, StockFresh and Dreamstime?
(beneath this there was a scale bar for each agency where you pick between a range of "not at all cool; 180 degrees from cool" to "One of the coolest stock companies out there")

What could we do to increase iStock's cool quotient? (choose up to 3 of these)
  • Too late - iStock used to be cool but it's not anymore
  • Emphasize contributors
  • Change the look of the site - it needs updating
  • Improve the contents; add more hip, fresh images
  • Here's something else iStock could do: (empty box to add comments)

I answered it honestly and truthfully as a buyer.  At the end when they asked for additional suggestions I basically told them what they should already know - that this may be too little too late and that their biggest loyal customers and biggest marketing feature used to be their contributors.  but the treatment they have given to them has caused many buyer/contributors, like me, to shop elsewhere.  not to mention the increase in the prices.  I also mentioned that they could be more respectful and professional towards anyone (contributors and buyers) in the public forums.  

so there you have it. I didn't include all the questions, obviously, there were about 25 of them but I think you get the gest of it from what I posted above.  It was okay but really all this stuff they should know already.  

oh, and they must have hired some firm to do this research. the logo that was pasted at the top of the generic looking page was very crappy looking!  not very professional looking for iStock, if you ask me. but hey, maybe it's COOL!

Were there really no questions about price or answers that included pricing options in them? No mention at all about the price increases? Why are they so hung up on curated collections? I've been buying microstock for nine years now and I've never once cared about a curated collection.  How dumb about the "too many image sizes". No one has ever complained about that. They really are beyond hope. LOL

« Reply #89 on: May 09, 2012, 16:39 »
0
How can anybody believe that buyers will trawl the entire internet for the perfect image while knowing at the same time that they can't be bothered to hunt through half-a-dozen pages on iStock to find it (we all know how well images on page 10 of a search sell).

I don't know. You'd have to ask the variety of people that show up to my site to buy images. I'm assuming they didn't scour the whole internet to find me. They just found something that they liked and bought it.

« Reply #90 on: May 09, 2012, 16:44 »
0
okay.. not to drag all of you back on to the main topic... :)  but thought I'd share some more with you about the survey.  I did complete it.  It is geared towards buyers.  Basically they asked about what other agencies I buy from and how often I bought from iStock last year as well as whether or not I would be buying more this year.  

Then based on my responses of the other agencies I bought from last year they had me compare them.  some of the questions included these below.  I am copying them verbatim (i did a few screenshots).  You'll see references to StockFresh and Dreamstime because aside from the one image I bought at iStock last year, I purchased images from those other two agencies last year.  oh and the caps and format is exactly as it was in the questions (you'll see what I mean below):

Quote
What would improve the variety of iStock images?  (choose up to 3 of these):
  • more local/regional images
  • more images from individual contributors
  • more images from professional photographers
  • make it easier to find unique and intersting content
  • more curated collections
  • more current and contemporary images
  • here's another idea:  (with empty box to fill in your comments)

What else could we do to make iStock more convenient for you? (choose up to 3 of these)
  • allow cash purchase
  • push pictures to me that i might want to use
  • improve key-wording
  • there are too many image sizes to choose from; give me fewer size choices
  • offer more customer support
  • there are too many image collections to choose from; fewer collections would be better
  • let me make a lightbox without having to register
  • here's another idea:  (with empty box to fill in your comments)

Some stock companies are more hip and fresh than others.  How COOL are iStock, StockFresh and Dreamstime?
(beneath this there was a scale bar for each agency where you pick between a range of "not at all cool; 180 degrees from cool" to "One of the coolest stock companies out there")

What could we do to increase iStock's cool quotient? (choose up to 3 of these)
  • Too late - iStock used to be cool but it's not anymore
  • Emphasize contributors
  • Change the look of the site - it needs updating
  • Improve the contents; add more hip, fresh images
  • Here's something else iStock could do: (empty box to add comments)

I answered it honestly and truthfully as a buyer.  At the end when they asked for additional suggestions I basically told them what they should already know - that this may be too little too late and that their biggest loyal customers and biggest marketing feature used to be their contributors.  but the treatment they have given to them has caused many buyer/contributors, like me, to shop elsewhere.  not to mention the increase in the prices.  I also mentioned that they could be more respectful and professional towards anyone (contributors and buyers) in the public forums.  

so there you have it. I didn't include all the questions, obviously, there were about 25 of them but I think you get the gest of it from what I posted above.  It was okay but really all this stuff they should know already.  

oh, and they must have hired some firm to do this research. the logo that was pasted at the top of the generic looking page was very crappy looking!  not very professional looking for iStock, if you ask me. but hey, maybe it's COOL!

So many of these questions are absurd. How will they generate more images from individual contributors? What does "local" or "regional" mean? Local to whom? A Thar Desert tribesman? Make unique and "interesting" content easier to find - what's unique? What's interesting? Push pictures to me that I might want to use (thanks for having a best match that provides images buyers don't want). Add more hip, fresh images... what's hip and what's fresh?

And, of course, there is the fallback position: change the look of the site. I bet that will be the solution. They can hire the world's most expensive website designer, to impress the Directors, and shuffle things about a bit (probably causing a severe hiccup to the internetty thingy in the dungeons as they do so).

Redesigns are always popular with managements because they create the illusion of activity without actually addressing any fundamental and awkward problems.

ShadySue

  • There is a crack in everything
« Reply #91 on: May 09, 2012, 16:52 »
0
Quote
Some stock companies are more hip and fresh than others.  How COOL are iStock, StockFresh and Dreamstime?
(beneath this there was a scale bar for each agency where you pick between a range of "not at all cool; 180 degrees from cool" to "One of the coolest stock companies out there")

What difference does it make how "cool" the company is? I don't care one bit about how cool the company is. I want to be able to do a simple search and have relevant, good pictures come back. Then I want the images to be priced fairly. When I have a problem, I want to be able to send an email or pick up the phone and talk to someone and have my problem solved.

That's it. It's not rocket science. Do they really need people to tell them that? Do we really need phrases like "by gum" to let us know how cool they really are? They need to get over themselves.  ::)

That COOL question really worries me too.
Are they targetting teens or professionals?

« Reply #92 on: May 09, 2012, 16:58 »
0

That COOL question really worries me too.
Are they targetting teens or professionals?

It looks to me as if they have realised that iStock's glory days was when Bruce and co were pumping up the coolness (and, lets face it, it was pretty cool back then, even someone as unhip as me could see that), so they've concluded that coolness=success and therefore they want to recapture all the coolness (i.e. success, i.e. profits) that they've thrown away these past few years.

If that is right, then they've really lost the plot and don't know what to do.

« Reply #93 on: May 09, 2012, 17:00 »
0
Remember when it was cool to be an istocker? By gum how things have changed.  :D

rubyroo

« Reply #94 on: May 09, 2012, 17:11 »
0
More local?  'Eeeeeeeee by gum'.

Call me weird but... I'm pretty sure the importance of 'cool' tends to drop a long way down people's priority lists during global recessions.

« Reply #95 on: May 09, 2012, 17:18 »
0
Remember when it was cool to be an istocker? By gum how things have changed.  :D

Dagnabbit!

« Reply #96 on: May 09, 2012, 17:37 »
0
I don't quite understand this philosophy of "someting similar and cheaper will do". At least at the book publishing industry, my experience is that presented with several alternatives for a print book cover, the client (the editor, and often the author) want what they think it is the best image possible, and from plain indepedent to Vetta, let's say for (5$ to 120$ or so) they don't doubt a moment to choose what they think more adequate, regardless of the price. By the way, some of them tend to infer that high price adds value to the image ("if it's more expensive it should be better"). Of course, this is not necessarily true, but it's human nature too.

The point is that buyers will generally not be "presented with several alternatives" at different sites, they will be using one site and will choose what they think is the best among the images they see there. Would you present 10,000 different pictures to a client, in three or four different binders, and ask them to choose? Or would you go through a few hundred, pick out half-a-dozen of the best and get them to choose from those?

Not 10.000, of course, but easily between 10 at 25.

Then you are adopting the philosophy of "good enough will do" because somewhere among the other 9,990 there may be hidden something that the end user would think was an absolute gem. It's just not rational to spend hours and hours hunting for something that might not be there - and after you've trawled through hundreds of images and picked out 10 or 25 at the agency you normally use (say DT), why would you think "oh, I'd better go and check iS because there might be something there that's better"? And if you did think and do that, why wouldn't you then go on to do the same with SS, in case they have something even better? And what if it's really at DT, but not in the first 500 matches, somewhere in the next 4,000? Before you know it you are again wasting huge amounts of time looking for something that may not - quite probably doesn't - exist.

You dind't understand. These 10-25 come for a selection previously made (often) by me. And not always you get many results when the requirements are specific. Obviously, ypou can always miss something, everytime and everywhere, but thas was not my point.

« Reply #97 on: May 09, 2012, 17:43 »
0

You dind't understand. These 10-25 come for a selection previously made (often) by me. And not always you get many results when the requirements are specific. Obviously, ypou can always miss something, everytime and everywhere, but thas was not my point.

No, I did understand. My point was that there has to be a limit on how deep you dig. Time is money and, ultimately, getting 25 "good enough" images in a morning's work make's more sense than spending an entire week hunting out the 25 most perfect.

That's why "good enough" will do.

« Reply #98 on: May 09, 2012, 18:16 »
0
"more images from professional photographers"

That's kind of a weird thing to say.  "individual contributors" vs. "professional photographers"?  Wth is that supposed to mean?

ShadySue

  • There is a crack in everything
« Reply #99 on: May 09, 2012, 18:20 »
0
"more images from professional photographers"

That's kind of a weird thing to say.  "individual contributors" vs. "professional photographers"?  Wth is that supposed to mean?
Do they want more ingested stuff like CSA's cartoons or some of the faux-exclusive teams.


 

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