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Author Topic: iStock to start Subscription packages.  (Read 49767 times)

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« Reply #25 on: April 03, 2008, 20:57 »
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Hmm ??? :'( Mixed emotions-sadness-fear-hapiness and many more that I don't know the english word
"Mixed emotions, buddy. Like Larry Wildman going off a cliff in my new Maserati."

The Wall Street quote is appropriate. This is a Gordon Gecko type of move and photographers are the ones going over the cliff. Thanks to net sale commissions it is assured that photographers will be making less from the customers that take this option, and iStock will be making more. If I wanted this I wouldn't have gone exclusive.


« Reply #26 on: April 03, 2008, 21:04 »
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Too bad it isn't an April Fool's joke, yingyang0 - you could sue!

PaulieWalnuts

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« Reply #27 on: April 03, 2008, 21:09 »
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Not sure how I feel about this. Disappointed. Curious. Hesitant.

From an industry perspective, this is a huge move. I don't care for the subscription model but... just about everyone brags SS is their top earner and how much they love it.

IS offering a subscription should attract a lot of new buyer attention but also canibalize existing single image buyers.

The admins keep saying "you like it". If this move improves earnings for contributors, this will validate IS as the industry leaders. If it tanks contributor earnings accross the board, this will be a huge shakeup.  

While earning more per image is important and what so many people are fighting over, in the end we all just really want more earnings. We'll have to wait and see where this goes.

« Reply #28 on: April 03, 2008, 21:23 »
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Well, at least they are doing it the right way, by making it so higher resolution downloads get more commission. The question remains though, what will that commission be? Until that gets answered, criticizing or praising this move is premature.

« Reply #29 on: April 03, 2008, 21:23 »
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This sucks  >:(

helix7

« Reply #30 on: April 03, 2008, 21:37 »
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Sad news. Not a good thing at all.


harry

« Reply #31 on: April 03, 2008, 22:03 »
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We re getting completely screwed on this one. I-Stock is lowering our percentages. If the customer spends only 1 credit out of 500, istock gets ALL the surplace and it isnt shared out using the old percentage. This is their way of lowering our cut. Please comment in the forums at istock and be negative about it. Seriously, now is the time to state your mind and not do the usual "I-Stock rocks" thing. If they lower it here, theyll keep finding new ways to lower it. Go to their forums and be blunt. Cmon, stick together people.

DanP68

« Reply #32 on: April 03, 2008, 22:31 »
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The only positive I can draw from this is that the IS model of charging more subscription credits for larger sizes could force SS's hand to do the same. 

I'm not panicking yet.  I want to see the plan.

DanP68

« Reply #33 on: April 03, 2008, 22:56 »
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That front page funeral image should have been a tip off for the week to come.

« Reply #34 on: April 03, 2008, 22:59 »
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The only positive I can draw from this is that the IS model of charging more subscription credits for larger sizes could force SS's hand to do the same. 

I'm not panicking yet.  I want to see the plan.



I don't see how this would force SS's hand?
If anything, it could be the ace in the hole for SS: buyers can get any size for one price vs buying credits by sub on IS.

IS advantage is their exclusives. These are shots not found elsewhere. If IS alienates the exclusives with this deal, they could be in big trouble.

« Reply #35 on: April 03, 2008, 23:04 »
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One thing to consider is that IStock probably does not want to alienate their exclusive contributors. If contributors really do get the short end of the stick IStock may risk losing a substantial number of their exclusive contributors, and hence lose a major advantage they have over other sites. My prediction is the subscription packages will be slightly less than the equivalent bulk purchase but not by a whole lot, just enough to make it look superficially like a slightly better deal to accounting departments.

harry

« Reply #36 on: April 03, 2008, 23:09 »
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If the people here care that their percentage is clearly being cut- go and post on the istock forums. Admins arent speaking now probably because theyre watching for our responses. If the only people speaking are saying "istock rocks" then we re screwed. Be tough and blunt. Please.

« Reply #37 on: April 04, 2008, 00:17 »
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Yuri has shown that the exclusive content might not be as important as iStock has believed in the past - he is easily the top seller contributor at the moment, and he is non-exclusive.  He has shown that what is all important is the quality of the content, not whether it is exclusive.  All kudos to iStock for being able to sell his stuff in such huge volumes, but it must be giving them big food for thought that they can do that and pay only 20% instead of 40%.


« Reply #38 on: April 04, 2008, 00:21 »
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The story about 'there are customers out there who will only buy subscriptions' is complete and utter twaddle - we have already seen the same story from Dreamstime and StockXpert, and in both cases that story was a smoke screen for 'we want to screw contributors and make more profit for ourselves'.

I doubt that this applies to iStock, but no doubt we will find out in due course.

« Reply #39 on: April 04, 2008, 00:41 »
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I have just tried to read the whole thread on iStock but got bogged down by the whole thing. Some of the wording of the iStock statement is just too confusing and until they release more details of how the whole thing is going to work I will reserve judgement.

However, nothing iStock has done in the last couple of years has benefitted me as a non-exclusive contributor. First we had the disambiguation fiasco, which cost me a lot of money and time and made no difference to my sales. The Best Match definitely seems to have changed in favour of exclusives and some of my best selling files have gone from dl/month of 120 to next to nothing.

The bottom line for me is sales and income. If this is going to increase my income then great if not, well, it won't come as much of a surprise really.

« Reply #40 on: April 04, 2008, 00:44 »
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Thanks to net sale commissions it is assured that photographers will be making less from the customers that take this option, and iStock will be making more.

yeah this is what I thought too.

On shutterstock (at least in the past) if a buyer used 100% of their subscription the photog.'s would end up getting over 100% of the subscription price.  It worked out because buyers never used the whole subscription package (on average).  Probably on average somewhere between 20-50% was used.

istock is now going to pay out cannister level % on the amount that is used.  That means if you are 20% cannister you will earn MAX 20% of the subscription price, where on other sites we would be getting 100%.  If the buyer only uses say 30% (or $32) of his subscription, then the photogs will earn $6.4 (6.5%), and istock will get a plump $89.6.

« Reply #41 on: April 04, 2008, 01:01 »
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Yes, leaf, that is exactly how I see it working too.

DanP68

« Reply #42 on: April 04, 2008, 01:38 »
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Nosaya -

I should clarify.  IF the IS model is hugely successful for independent contributors due to different credit costs for larger images, it could tempt more independents to consider exclusivity.  In which case, if SS wants to keep these contributors they may have to follow suit with either a substantial raise, or a higher credit cost for larger images, or both.

That is taking a very optimistic view on how this will go down for us.  I have a hard time believing this will be any better for us than subscriptions have been at StockXpert and Dreamstime.  I only know of one subscription model which brings in high earnings.

DanP68

« Reply #43 on: April 04, 2008, 01:41 »
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The story about 'there are customers out there who will only buy subscriptions' is complete and utter twaddle - we have already seen the same story from Dreamstime and StockXpert, and in both cases that story was a smoke screen for 'we want to screw contributors and make more profit for ourselves'.

I doubt that this applies to iStock, but no doubt we will find out in due course.


Why in the world would you doubt that this applies to iStock?  They already keep 80% of the profits.  It's not like they are more supportive of independent contributors than Dreamstime and Stockxpert.

« Reply #44 on: April 04, 2008, 02:21 »
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.nevermind.
« Last Edit: April 04, 2008, 02:30 by sharply_done »

« Reply #45 on: April 04, 2008, 02:46 »
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I have posted a considered analysis on the iStock forum, which I'll reproduce here:

Okay, I've given some considerable thought to this subject and here is my analysis and prediction:


First, lets focus on two quotes from earlier, which are: "percentage of daily credits" and "trust me - you are not going to want to opt out". Also, I think Slobo might be the nearest.


Scenario: a buyer takes out a subscription with gives him/her the ability to download images up to 10 credits each day.


First day, the customer buys images worth 10 credits. No problem - the contributors get paid in the normal way (although the credits have been bought at a discount of course).


Second day, the customer downloads only 5 credits worth. On this day the contributors get paid AS IF 10 CREDITS HAVE BEEN SPENT, in other words they split between them the entire 10 credit daily value as a percentage, or in other words they get paid at double the rate


Third day, the customer only buys one XS image. That lucky photographer gets paid AS IF 10 CREDITS have been spent.


Under this scheme contributors always get paid based on the full subscription payment for every day that a customer actually makes a purchase. Very fair (except of coutse those credits have been bought at deep discount).


This scenario explains the 'trust me - you are not going to want to opt out" remark, and also explains the 'percentage'.


However, a percent of zero is always zero. So on any day where the customer fails to make a purchase, the entire subscription for that day is retained by iStock as profit. Istock can rightly claim that by doing so it has disadvantaged nobody because the customer didn't and wouldn't have bought anything.


So where is the advantage to iStock? Of course it lies in the number of days that a subscriber doesn't make a purchase. And there are a lot of them: public holidays, personal holidays, days sick, corporate entertainment days, days spent at a conference or in a strategy meeting or a Board meeting, extended 'holiday' either side of Christmas and Thanksgiving etc etc. There are probably somewhere between 30 and 50 days which will be pure 'profit' to iStock. But once again no contributor is being disadvantaged because the customer wouldn't ordinarily have bought anything on those days.


These 'spare' days represent 10% to 15% of a subscription year, hence that percentage retained by iStock, and why iStock can be fair to contributors in distributing 100% of the subscription payment for each 'purchase' day.


Is this good or bad for contributors (if I am correct)? The proof of the pudding will be in the eating, but my initial conclusion is that contributors need to hope and pray that there are many, many days when our theoretical 10 credit subscriber only spends 5 credits.


This is all IMO of course.

« Reply #46 on: April 04, 2008, 02:47 »
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Will this lead to SS offering single photo sales?

I bloody well hope so!

« Reply #47 on: April 04, 2008, 02:56 »
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My earnings are now hitting new highs with StockXpert despite the subscription sales.  If istock can do that, I will stick with them but if I am going to get 20% of a few cents, I will dump them. 

It would be nice to spend the time I spend on their tedious upload procedure on something else and I am sure over time I will replace their earnings with the other sites.

« Reply #48 on: April 04, 2008, 03:35 »
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well if that is right hatman12, it paints quite a bit better picture than I had posted earlier.. and may be a welcomed change creating more earning potential.

« Reply #49 on: April 04, 2008, 06:29 »
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I'm cautiously optimistic about this, thinking about buyer behaviour on other sub sites.

One thought though:- If IS are trying to attract SS customers, will they abandon the over filtered rejection?  ;D


 

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