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Author Topic: Moving iStock Forward - September 2, 2014. contributor newsletter  (Read 41575 times)

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« Reply #75 on: September 03, 2014, 00:18 »
+4
...and here is an open letter from Brad Ralph who believes in what is coming. He must be part of the team, together with Yuri, for developing the strategy if you look at his position.

http://press.gettyimages.com/the-evolution-of-istock-continues-an-open-letter-from-brad-ralph-co-founder-of-istock/

I wish I could see what they see.


I read that, including the part where he appears to say that they are the only site to have exclusive contributors.

Fotolia does, Dreamstime does, Envato/PhotoDune does. The only major competitor who doesn't is Shutterstock. I think it's more than just an oversight, but a lack of awareness of what's going on with other agencies. I don't think they understand why Shutterstock has been successful and that their new model won't have much appeal to a buyer considering IS vs. SS


If they want to brag about something, the real trick is having contributors that actually choose to give exclusive or partially exclusive content to them voluntarily (because they are that much better) and not because of some agreement. Those are the agencies that I'd love to have more of. Slashing prices and royalty rates isn't going to encourage that.


Beppe Grillo

« Reply #76 on: September 03, 2014, 00:26 »
+4
Sink different!

« Reply #77 on: September 03, 2014, 01:09 »
+5
http://www.istockphoto.com/simplified-image-collections

18 (new) credit ELs

credit packs include a one credit pack (how is that not cash pricing?)

Apparently an e-mail was sent out with a link to this page - a contributor received it although it looks like it was intended for buyers.

Wouldn't this mean folks will hold off downloading any larger sizes - if they can - until after the changeover? The FAQ says you can't later download a larger size if you purchase now...

« Reply #78 on: September 03, 2014, 01:13 »
+5
SS is the leader for a reason, and that's why they will be celebrating, even though the forum trolls here, want to turn the IS announcement into another "why I hate SS" hijack. Fact is, this is just one more lame attempt to close the door after the customers are out of the agency. Lets stick with the OP and the IS announcement please?

not a troll, nor a |why I hate SS | cheerleader. just a reminder that the more you troll why IS will never do anything right, u bring out the champagne for SS laughing at you for allowing their inconsistency and intransparent filling the forum with double-speak , and allowing them the continual
echelon being left without a contender.

as in any business, monopoly is unhealthy for the proliterian and opium-smokers.
« Last Edit: September 03, 2014, 01:15 by etudiante_rapide »

BoBoBolinski

« Reply #79 on: September 03, 2014, 01:38 »
0
It was long expected they will drop the RC system.
They call it "locking RC current level"
They have locked it every year since it started, IIRC, inasmuch as no-one dropped a tier, but some rose.
This is certainly not the case, most people I know, including myself, have dropped a tier. I'm sure some have dropped more.

« Reply #80 on: September 03, 2014, 01:46 »
+18
I've received 3 emails about this change. The last one had a guy jumping off a concrete bridge. I assume this is symbolic of the artists jumping off exclusivity.

The changes in the last 2 years at iS are dramatic. Flip flop with no consultation or warning. Jeeps!
« Last Edit: September 03, 2014, 04:50 by goober »

« Reply #81 on: September 03, 2014, 02:01 »
+5
It was long expected they will drop the RC system.
They call it "locking RC current level"
They have locked it every year since it started, IIRC, inasmuch as no-one dropped a tier, but some rose.
This is certainly not the case, most people I know, including myself, have dropped a tier. I'm sure some have dropped more.

Yes but only when they introduced it. After that, everyone was grandfathered year after year. Which basically is an indication that they are paying out less royalties than they originally expected they had to...

BoBoBolinski

« Reply #82 on: September 03, 2014, 02:57 »
0
It was long expected they will drop the RC system.
They call it "locking RC current level"
They have locked it every year since it started, IIRC, inasmuch as no-one dropped a tier, but some rose.
This is certainly not the case, most people I know, including myself, have dropped a tier. I'm sure some have dropped more.

Yes but only when they introduced it. After that, everyone was grandfathered year after year. Which basically is an indication that they are paying out less royalties than they originally expected they had to...

Well, it took over a year before I dropped a level, but I accept that more recently there have been no drops.

« Reply #83 on: September 03, 2014, 02:57 »
+11
"With our simplified credit pricing, youll be able to get single images with our 1 credit pack or 3 credit pack depending on the collection."

1 credit does not make a "pack".

"Our premium Vetta Collection will be available at the lowest price ever as part of our Signature Collection."

A "collection" within a collection within a ...  Look, if it's in with everything else, it doesn't exist any more.  Just kill it.

"Youll be able to add any extended license to your image for 18 credits or add one to your video clip for 21 credits."

So, they're essentially leaving money on the table by pricing everything the same, even though the value is different.  Weird.

Ubermansch

  • Im designed to think
« Reply #84 on: September 03, 2014, 03:14 »
0
Frankly pushing around the credit system is not their main worry. Ive watched IS and have had my share of rejected photos.

The credit system is designed to reclaim left over money from drop ins that dont buy again. Its a dinosaur system that actually repels  impulse buyers, which is easily 70% of the market. Who gets the money from unused  credits? You'd be mistaken if you think the major feeder of IS google doesnt feed them most of their income and google dont like bad user experiences. The core membership of IS "buyers" not contributors is TINY and they dont have allegiance to IS they want the best deal.

Credit system is dead, not because microstock is getting cheaper, infact its dearer, (check out google trends for basic image searches...all up sloping trends since 2007) but this scammy credits idea is dead and buyers are leaving IS and others in droves because of it.

ITS another BARRIER to purchase that the artist, not the Stock Agency suffers a loss from

« Reply #85 on: September 03, 2014, 03:48 »
+1
fotolia and deposit also have the option of being fully artist exclusive, I think dreamstime too. But they also offer a middle path of exclusive images.

For me personally full artist exclusivity is something I won't do again, but exclusive images is a very good idea.

Having good quality exclusive content was always important for istock, it really made it stand out.

The content will now of course still be there, unless people hand in their crown, but it has become dramatically cheaper.

So the high end exclusive contributors will lose twice this autumn: loss of income because more and more buyers switch to subs plans and now the loss of income from drastically lower credit sales. 

And the customers who like to buy small sizes with credits get punished too, instead of 5 small web sizes, they can just get one file in XXXXL...

I suppose this is intended to make them switch to a subscription plan.

istock is not offering the customer a reliable buying experience. I think this more than anything else, is the advantage of many other agencies.

In the end it is the bad experience we have had with all the previous exciting announcements that makes me sceptical that this time will be different.
« Last Edit: September 03, 2014, 03:53 by cobalt »

« Reply #86 on: September 03, 2014, 04:31 »
+5
Most of the sites that have tried selling at one price for all sizes have failed or have had to offer cheaper prices for smaller sizes.  So I think even more buyers will leave istock now, as they never see sense and scrap a bad idea.

Ubermansch

  • Im designed to think
« Reply #87 on: September 03, 2014, 05:06 »
+2


I suppose this is intended to make them switch to a subscription plan.


Good Lord!! Subscription plans...who does that benefit?? Quality microstock at cents in the dollar...

If theres no choice you take what you can get, but cents in the dollar...Id rather launch my master USB into space

« Reply #88 on: September 03, 2014, 05:09 »
0
New credits will be more than $2?  Hell, they've got to cost more than $5, otherwise everyone holding old credits is boned.

Why would that one contributor think they'll be $1?  That's even less than now plus it's five times the 'value'.

iS entry point is currently $19.99 for 10 credits. 10 credits buys 5 web sized Essentials images. At minimum buy those images are therefore currently appx $4 each.

Under the new system 1 credit = 1 Essential image. If the credit price is based on current Small (web sized) image pricing then a credit will be $4 - or less if you spend more. But perhaps regular web content users are the market for subs.


If credit pricing is based on Medium then a credit will cost $10. That would make the images (at minimum spend) appx the same price as Shutterstock where the minimum spend is $49 and that buys 5 JPEGs at any size.


ETA: sorry my mistake. If credit pricing is based on current Medium Essential (at minimum spend) then a credit will cost $8. (Medium Essential images are 4 credits each. 10 credits currently cost appx $20 meaning credits are $2 each).

That is less than Shutterstock where the minimum spend is $49 and that buys 5 JPEGs at any size - making them appx $10 each/

---

The lower price entry point vs SS already gives them an advantage. If credits are anything less than $10 then they will also be less expensive than SS for mostly the same (Essentials) content.
« Last Edit: September 03, 2014, 05:37 by bunhill »

« Reply #89 on: September 03, 2014, 05:12 »
+6

« Reply #90 on: September 03, 2014, 05:30 »
+2
This looks like a big kick in the teeth for the high quality images. I paid over $90 for one image a few months ago. Looks like now I could pick it up for $37. Cheaper vectors will most likely stop selling and complex vectors will be better value.

5 old credits at $2.50 = $12.50 = 1 credit pack.
15 old credits at $2.50 = $37.50 = 3 credit pack.

You can get credits cheaper if you buy in bulk. So this is roughly the top price an artist could expect a percentage of.

BoBoBolinski

« Reply #91 on: September 03, 2014, 05:34 »
+1

« Reply #92 on: September 03, 2014, 05:37 »
+8
I recently bought 4 small images at $5 each. I only needed small version for web buttons. Now the same purchase will cost me $50 rather than $20. But I'll get giant versions to squeeze into my tiny web buttons.
« Last Edit: September 03, 2014, 05:41 by goober »

Hobostocker

    This user is banned.
« Reply #93 on: September 03, 2014, 06:51 »
-3
i think this is a change in the right direction.

one price for each file size : just like any other RM agency, where's the big fuss ?

2 collections only : thanks god, it was too confusing before, and buyers don't give a sh-it about collections or even at agency name if that matters, and definitely give zero fuc-ks about photographer's name.


Hobostocker

    This user is banned.
« Reply #94 on: September 03, 2014, 06:54 »
-4
This looks like a big kick in the teeth for the high quality images.

high quality and microstock should never be in the same sentence.

it will force people shooting expensive sets to move to Getty or higher paying agencies, which is where they belong actually.

the microstock's perimeter should not invade their other business, i see the logic in this move and i agree 100%.

« Reply #95 on: September 03, 2014, 07:39 »
+2
This looks like a big kick in the teeth for the high quality images.

high quality and microstock should never be in the same sentence.

it will force people shooting expensive sets to move to Getty or higher paying agencies, which is where they belong actually.

the microstock's perimeter should not invade their other business, i see the logic in this move and i agree 100%.

Thanks Hobostocker! I'll have a beer with you and the other hobos later under the bridge now that we're all poor. * those rich Getty agency photographers and their fancy sets!

« Reply #96 on: September 03, 2014, 07:58 »
+8
This looks like a big kick in the teeth for the high quality images.

high quality and microstock should never be in the same sentence.

it will force people shooting expensive sets to move to Getty or higher paying agencies, which is where they belong actually.

the microstock's perimeter should not invade their other business, i see the logic in this move and i agree 100%.

This is not at all the impetus for the move.
"Unlike our competitors, iStock is committed to premium content and the exclusive contributors that produce it. Our subscription offerings and our planned a la carte pricing are dependent upon this premium content. We have no incentive to limit the exposure or revenue derived from this content. Simplifying the presentation and pricing of this content will help it better compete for customer revenues going forward and increase contributor yields."

They want to sell the premium content at low prices.  It's the reverse of all the moves done in the past that were applauded that more correctly valued the content.

ShadySue

  • There is a crack in everything
« Reply #97 on: September 03, 2014, 08:34 »
0
It was long expected they will drop the RC system.
They call it "locking RC current level"
They have locked it every year since it started, IIRC, inasmuch as no-one dropped a tier, but some rose.
This is certainly not the case, most people I know, including myself, have dropped a tier. I'm sure some have dropped more.
After the initial introduction?
Lots of people (including me) lost out when it was introduced because they weren't grandfathered into their next 'canister level' as originally promised, but reneged.
Also a lot of people across multiple media lost out when the media download figures were split between their media, obviously on the 'divide and conquer' principle, though they were later 'persuaded' that that meant they had to allow exclusivity by medium.
After that, AFAICR they have kept people at their existing levels each year moving on, except those fortunate enough to move up. Certainly from 2012 into '13, and from '13 into '14.

« Reply #98 on: September 03, 2014, 08:49 »
0
This looks like a big kick in the teeth for the high quality images.

high quality and microstock should never be in the same sentence.

it will force people shooting expensive sets to move to
Getty or higher paying agencies, which is where they belong actually.

the microstock's perimeter should not invade their other business, i see the logic in this move and i agree 100%.

+1 except i negated the part of Getty... to maybe include (         ) whichever new site(s)  ;)non-elites ;) that is brave enough to take on the ever sinking earnings set by the top tier.

really, the SS cheerdogs (oops sorry, IS never can do no right cheerteam) keep talking through both sides of their mouths. they keep asking SS for more money with their ever-lifting bar and anal
reviews of higher standards, yet they keep poo-pooing on lower standards for subs earnings
...
as with here, high quality images LMAO

what is it that u really really(repeat) really want, dudes/dudas??? 
or do u really know???

« Reply #99 on: September 03, 2014, 08:49 »
+7
They want to sell the premium content at low prices.  It's the reverse of all the moves done in the past that were applauded that more correctly valued the content.

But exclusives have been complaining all over the place that they are not getting sales, so perhaps this is just recognition that the market won't pay the "correct value".


 

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