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Agency Based Discussion => iStockPhoto.com => Topic started by: michealo on August 06, 2008, 03:23

Title: Ratio of XL and XXL sales
Post by: michealo on August 06, 2008, 03:23

Would anyone who has a camera capable of producing XL and XXL sales care to share what percentage of downloads they account for?

Title: Re: Ratio of XL and XXL sales
Post by: sharply_done on August 06, 2008, 05:26

Here are the numbers from the last 500 sales of 5 of my XXL images (100 sales from each image):

	DLs	Avg. Price	Earnings
XS	151	$0.25	$37.75
S	100	$0.72	$72.00
M	141	$1.18	$166.38
L	70	$2.44	$170.80
XL	22	$3.47	$76.34
XXL	16	$4.98	$79.68

These graphs show things a bit more clearly:

(http://www.strathdee.net/temp/xxl-chart1.jpg)

(http://www.strathdee.net/temp/xxl-chart2.jpg)

Although XL and XXL sales are low in volume, they together make up 26% of the total earnings of these 5 images.

Title: Re: Ratio of XL and XXL sales
Post by: michealo on August 06, 2008, 06:04

Thanks, thats excellent!

Title: Re: Ratio of XL and XXL sales
Post by: faber on August 06, 2008, 09:10

Good question - I never calculated the results (because this was not the reason for buying my Canon 1ds MK II).
Being lazy, I just took 2 images with 270 dl
pretty similar results, XL+XXL -> 8% of DL, 28% of earnings.

Just checked some more images, the percentage is correct only if an image sells reasonably well (for my images that means more than 70-80 DL).