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Author Topic: Seattle Times article about Getty Images  (Read 902 times)

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« Reply #1 on: December 01, 2019, 14:34 »
+4
Thanks for the article Jo Ann its a depressing read.

Basically the same old story on how agencies continue to screw over contributors and
most contributors appear happy to allow it to happen.


« Reply #2 on: December 02, 2019, 02:46 »
+2

« Reply #3 on: December 02, 2019, 10:30 »
+4
Some hot shot takeover artists hidimg behind a lot of cliches about benefits to customers. To pay off the debt and still enrich themselves, all they could do was set all the dials to maximize short term profits and abandon any ideas of a sustainable business.

« Reply #4 on: December 02, 2019, 12:24 »
+1
Sad but true.
Thank you very much Jo Ann for the article.

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #5 on: December 02, 2019, 15:35 »
+4
https://www.seattletimes.com/business/technology/its-crunchtime-for-seattle-based-photo-giant-getty-images-and-for-photographers/

A good picture of what Getty was, is and you can glanze the direction it is heading..... Sad but reality is never pretty

Thanks Jo Ann

There's reality for us in that too:

Peters, while declining to discuss average photo prices, acknowledges that with more competition and a larger base of photographers working today, the stream of total royalty payments has become more diffused, and so certain individuals have seen their individual pieces going down.

Which we have been calling, the slice of the pie keeps getting smaller.

As technology and competition continue to drive down the costs of making and distributing images, customers will expect to pay even less. To compensate, Getty and its rivals have little choice but to keep boosting volumes while keeping costs down.

Industry experts say that means Getty Images and its rivals will continue pushing down the prices paid to stock photographers.


Not getting better, but will probably get worse.

Getty even has an initiative to algorithmically adjust clients image searches so that historically underrepresented stock subjects such as female physicians turn up more often.

If Getty is doing this, you can be sure, the rest are too. That would explain some of the search inconsistencies as chosen keywords and images are forced forward.

Edit for additional: "Moving into 2020, we will continue to focus our efforts on producing and distributing the best visual content, and in turn allowing our customers to engage with their audiences in an authentic way while also saving them time and money and reducing their risks. Of course, we need to do all of this in a way that leverages the developments in Artificial Intelligence and Machine Learning, continues to embrace mobile, recognizes the increasing importance of video, recognizes changes in customer tools and workflows and in a way that allows businesses of all sizes to take advantage of the power of imagery." Craig Peters

« Last Edit: December 02, 2019, 16:23 by Uncle Pete »

« Reply #6 on: December 02, 2019, 20:29 »
+4
Moving into 2020, we will continue to focus our efforts on producing and distributing the best visual content, and in turn allowing our customers to engage with their audiences in an authentic way while also saving them time and money and reducing their risks. Of course, we need to do all of this in a way that leverages the developments in Artificial Intelligence and Machine Learning, continues to embrace mobile, recognizes the increasing importance of video, recognizes changes in customer tools and workflows and in a way that allows businesses of all sizes to take advantage of the power of imagery.


A breathtaking display of vacuous, disingenuous and totally insincere CorporateSpeak.  In this, Getty truly is an industry leader.
« Last Edit: December 02, 2019, 23:25 by stockastic »

« Reply #7 on: December 02, 2019, 22:02 »
+3
They also didn't mention how Getty has pretty much always been ahead of the curve in taking the largest percent of every sale for themselves.

wds

« Reply #8 on: December 02, 2019, 22:45 »
+1
Apparently the rate of video content growth is outstripping the "increasing importance of video"


 

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