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Author Topic: What is really, going on?  (Read 8058 times)

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lagereek

« on: November 24, 2011, 15:58 »
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Im really beginning to wonder. Was chatting over the net here with a few members, diamond independants, who is also experiencing the worlds worst in October/November, it turns out that one of them is a close friend of an exclusive black-diamond, who complained to him that during these two months, he is down about 50%, asking him if its any better at other sites and so on.

Man, when these kind of members are beginning to complain, well, thats scary, sure it does prove its not only us but its also an indication, things are REALLY down and im just puzzled, asking myself, whats is happening? Must be something else, cant just be buyers are leaving and all that jazz, I mean, pics are still being dld but where?


« Reply #1 on: November 24, 2011, 16:27 »
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clearly if IS is after money it should push exclusive files down in  searches. Long term they could leave but IS does not seem to be concerned about losing images. Exclusive diamonds are are stuck. There may be rewards for vetta etc but long term buyers will go with quality and affordability. Quality at other sites is becoming comparable with good variety. One thing about the IS exclusive approach is that the searches are often swamped with very similar images (same shoot ,same models)from exclusives. Moving files to other sites has problems and no guarantees of instant rewards.

« Reply #2 on: November 24, 2011, 16:40 »
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My small portfolio is running at less than 50% of what I was expecting so far this month. I have assumed up to now that the steady decline was simply chickens coming home to roost following the relentless increasing in prices/unnecessary complexity in collections/general mis-management/low contributor and buyer morale. Howwever, this month feels far more like falling off the edge of a cliff, so I too echo the OP's question What is really going on?? Is there any chance at all somebody will tell us?

wut

« Reply #3 on: November 24, 2011, 17:12 »
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Indeed, the best months of the year, which should bring 50% of yearly earnings according to IS, isn't bringing me sheat. And it should since my port is growing, it has doubled in size in the last 9 months. And what do I get in return? Falling sales from August, 3rd month in a row and I can be * sure it's going to continue for at least a couple of months. To answer some, no, my photos apparently aren't that bad, since I already reached consecutive BMEs on other sites, especially SS is really rocking it, taking all the sales from IS, at least it looks like that when I look at my sales (big rise at SS and moderate at other sites). No other site has falling earnings for me. Not 1!

« Reply #4 on: November 24, 2011, 18:18 »
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I've got black diamond status, but it doesn't really mean much these. Gold members can easily outsell black diamonds. The canister program is now out of date and for the most part irrelevant.

Actual sales figures are a different story, and by the look of it, it looks like this month could be 20 - 25% less in sales then expected. That is a lot. I try not to complain. Last year my sales dropped in October by 20% and that was the first time ever. Prior to that, I always saw constant growth. So I was a little bummed out, but 2011 looked to be recovering. Not anymore.

My guess has always been that declining sales was a result of overly aggressive pricing for Agency files (250 credits) and Vetta files (150 credits). This suggests that iStock has lost sight of it's values as being a simple, good value image market.

Also, more recently, and this was based on the survey results (obviously), the newer files were given more room up front in the searches. This hurt a lot of seasoned artists and benefitted the newer ones. But now, even the newer artists are suffering from less sales.

I'm really curious to see how the management will respond...

« Reply #5 on: November 24, 2011, 22:45 »
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It takes time to lose customers and suppliers. Once done it is hard to undo.

When your favourite restaurant puts up prices you will still probably go there but are more open to looking elsewhere. The restaurant will however have increased profits immediately. When the suppliers are getting less of you than elsewhere they will favour others. Once again however the restaurant will have increased profits immediately. Once however you do start to lose customers and suppliers you are in trouble. Add to that a confused menu of dishes on offer and poor customer service?

Stock photography is no different. I am only a small player as a stock photographer but having taught business and published academic texts in management and marketing I love it as a classic case study. When I joined IS was number one. No doubt some marketing wannabe is talking about market segments with differentiated promotion and marketing mixes in order to fit a strategic plan. I wish they at least started with a Porter's five factor model or some other realistic marketing analysis before changing everything.

lagereek

« Reply #6 on: November 25, 2011, 01:33 »
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Well yes, as a Diamond myself, my sales are at least 50% down and falling. I think we have to face facts,  this is not a flash in the pan, not something that will pass and Lobos best match comment, "this is what the customers want" has turned out to be the worst possible scenario for just about everybody. If they think they can survive this one and on what some futile 5K exclusives, of which probably 1K, have quit exclusivity?  No way. The whole site has become a laughing stock.

ranplet!  the management respond? well this IS management are just puppets, no clout or saying what so ever, when they are told to dance, boy!  they will dance and their response are a messed up site with RC problems, the lot.
How far into 2012, will this company last?  Sites like SS, DT, FT, are doing brillant and rising, thats the best indication we have.
« Last Edit: November 25, 2011, 02:09 by lagereek »

Noodles

« Reply #7 on: November 25, 2011, 02:10 »
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Well yes, as a Diamond myself, my sales are at least 50% down and falling. I think we have to face facts,  this is not a flash in the pan, not something that will pass and Lobos best match comment, "this is what the customers want" has turned out to be the worst possible scenario for just about everybody. If they think they can survive this one and on what some futile 5K exclusives, of which probably 1K, have quit exclusivity?  No way. The whole site has become a laughing stock.

ranplet!  the management respond? well this IS management are just puppets, no clout or saying what so ever, when they are told to dance, boy!  they will dance and their response are a messed up site with RC problems, the lot.
How far into 2012, will this company last?

Yeah but in your case you told us you removed 8 blue flames the other day. Anyway, I'm sorry its not happening for Diamonds right now - my own sales are good this month. 20+ downloads on some days but I also recall a month or so back hardly getting any sales so..... phew, I dunno

lagereek

« Reply #8 on: November 25, 2011, 02:16 »
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Well yes, as a Diamond myself, my sales are at least 50% down and falling. I think we have to face facts,  this is not a flash in the pan, not something that will pass and Lobos best match comment, "this is what the customers want" has turned out to be the worst possible scenario for just about everybody. If they think they can survive this one and on what some futile 5K exclusives, of which probably 1K, have quit exclusivity?  No way. The whole site has become a laughing stock.

ranplet!  the management respond? well this IS management are just puppets, no clout or saying what so ever, when they are told to dance, boy!  they will dance and their response are a messed up site with RC problems, the lot.
How far into 2012, will this company last?

Yeah but in your case you told us you removed 8 blue flames the other day. Anyway, I'm sorry its not happening for Diamonds right now - my own sales are good this month. 20+ downloads on some days but I also recall a month or so back hardly getting any sales so..... phew, I dunno

Yeah, even so that was the other day, right, should not have an effect on the entire 2011 ?  right. You have to put it in perspective, for you 20 sales are good, for me, 20 sales is NOT a good day.

Micro1

« Reply #9 on: November 25, 2011, 03:03 »
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 :o Whew!, glad it's not just me! ;)
I've had a good run with iStockphoto, until this month when it all went downhill! Was actually thinking about going exclusive, now i wonder, why would I?
RF123 & Fotolia are both B.M.E. Shutterstock is doing awesome (10 EL's too this month).
Not sure what's up with iStockphoto, still have respect for the first Microstock agency, but wonder where they are heading now...

« Reply #10 on: November 25, 2011, 03:40 »
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It takes time to lose customers and suppliers. Once done it is hard to undo.

When your favourite restaurant puts up prices you will still probably go there but are more open to looking elsewhere. The restaurant will however have increased profits immediately. When the suppliers are getting less of you than elsewhere they will favour others. Once again however the restaurant will have increased profits immediately. Once however you do start to lose customers and suppliers you are in trouble. Add to that a confused menu of dishes on offer and poor customer service?

You're missing one factor which, I suspect, makes things worse: You've already paid the restaurant $1,000 in advance on the promise of getting $10 meals against your account. When the meals go up to $20 you still have to eat your next 50 meals there, even if you feel it is now out of your price range. This is likely to leave a feeling that you've been conned, so when you finally get to dine elsewhere and they come asking you to go back saying you'll get a better deal in future, your reaction will be: "How stupid do you think I am?"

« Reply #11 on: November 25, 2011, 03:59 »
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When your favourite restaurant puts up prices you will still probably go there but are more open to looking elsewhere. The restaurant will however have increased profits immediately. When the suppliers are getting less of you than elsewhere they will favour others. Once again however the restaurant will have increased profits immediately. Once however you do start to lose customers and suppliers you are in trouble. Add to that a confused menu of dishes on offer and poor customer service?

To take the restaurant anology a little further ... it used to be a cheap but good diner, which is why you went there so frequently. Now they keep trying to sell you the lobster thermidore and even the original dishes are twice the price they used to be. They've totally forgottten the basic philosophy on which they built their business.

wut

« Reply #12 on: November 25, 2011, 04:11 »
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To take the restaurant anology a little further ... it used to be a cheap but good diner, which is why you went there so frequently. Now they keep trying to sell you the lobster thermidore and even the original dishes are twice the price they used to be. They've totally forgottten the basic philosophy on which they built their business.

Well, I wish all of the agencies would do that, we'd be much better off ;)

rubyroo

« Reply #13 on: November 25, 2011, 04:21 »
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What does that analogy make us?  The chefs who put together the artistic creations, or the spud suppliers?

Either way, our wages are getting screwed up  ;)

« Reply #14 on: November 25, 2011, 04:36 »
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What does that analogy make us?  The chefs who put together the artistic creations, or the spud suppliers?

Either way, our wages are getting screwed up  ;)

In my case, chief cook and bottle-washer.

rubyroo

« Reply #15 on: November 25, 2011, 04:47 »
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 :D :D :D

michealo

« Reply #16 on: November 25, 2011, 04:51 »
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What does that analogy make us?  The chefs who put together the artistic creations, or the spud suppliers?

Either way, our wages are getting screwed up  ;)

you are the spud supplier, the chefs are the staff who are still getting paid , some of these are also spud suppliers who only supply Chez Stock and some are diners who bring a bunch of friends with them to eat and introduce others to eat there .....

rubyroo

« Reply #17 on: November 25, 2011, 04:56 »
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Ah yes, I see... we're spud suppliers, the staff who select and 'curate' the collection are the chefs.   Thank you  ;D

(Dang, I thought I was a Chef.... I know my place now.  This explains everything).

« Reply #18 on: November 25, 2011, 05:08 »
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What does that analogy make us?  The chefs who put together the artistic creations, or the spud suppliers?

Either way, our wages are getting screwed up  ;)

you are the spud supplier, the chefs are the staff who are still getting paid , some of these are also spud suppliers who only supply Chez Stock and some are diners who bring a bunch of friends with them to eat and introduce others to eat there .....
...and the diners used to get a free meal for introducing friends, now they've got to fill out impossible forms which makes it nearly impossible to get the free meal...whereas the restaurants just down the road make it quite easy

« Reply #19 on: November 25, 2011, 07:13 »
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if it was a restaurant the prebought meals kept it going but now it a hard case for Gordon Ramsey's kitchen Nightmares.  That is of course if the management thinks it is a problem.

ShadySue

  • There is a crack in everything
« Reply #20 on: November 25, 2011, 07:42 »
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I was browsing for something completely different when I happened to see this link. I have never heard of Superdry, and have no idea what kind of business they are, but I thought Deborah Meaden's (Dragon's Den) comment on its success were appropriate here:
"I say to big companies that they need to behave as though they are an entrepreneurial small business, because as firms get larger, they tend to stop doing that, become arrogant and complacent and lose the qualities that made them great.   ..... they know what they are good at and also what their weaknesses are. ... The company is making sure it has the right expertise to help it develop. "
More: http://www.telegraph.co.uk/sponsored/technology/microsoft-office-365/8897226/Deborah-Meaden-praises-Superdrys-entrepreneurialism.html

« Reply #21 on: November 25, 2011, 09:19 »
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I wonder how many buyers have moved to the PP sites?  PP seems to be on the increase for me as IS drops - I wonder at what point independents will pull their ports as IS sales dwindle and PP increase?  I.e. would it be worth leaving images on IS/PP if the only sales were coming through the PP?  Food for thought...

rubyroo

« Reply #22 on: November 25, 2011, 09:36 »
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I fear that might very well true, and I think iStock may turn out to have shot themselves in the foot by forcing independents into TS.  If sales continue to dwindle, and if that IS a result of a customer migration to TS, then the only option independents will be left with is to pull out of iStock altogether rather than have their ports continue to be available on a site that undercuts their biggest earner (SS).

If that DOES happen, then they will have to start forcing exclusives to contribute to TS to keep it alive, and then I imagine the same cycle of dropping returns and the need for self-preservation would repeat itself.

Just my own thoughts.
« Last Edit: November 25, 2011, 09:39 by rubyroo »

« Reply #23 on: November 25, 2011, 09:57 »
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I'm one of those who will be leaving, as soon as my income builds up enough in other places to make up for the loss.  This month I've earned more from three EL sales at IS than regular sales...a first.  As reported in a previous post, I used to earn about $500 per month there, but this month I'll be lucky to reach $60 (without the ELs).  That's about what I earn from TS sales.  It's ridiculous!  While all the other sites remain steady or continue to increase, IS is in the gutter. 

It does seem a lot of buyers have migrated to other sites for their PP needs.  SS's PP sales are better than ever, as are DT's and 123RF's, which I find amazing considering I really haven't uploaded much the past two years as I concentrate on other projects.   

« Reply #24 on: November 25, 2011, 14:12 »
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I was browsing for something completely different when I happened to see this link. I have never heard of Superdry, and have no idea what kind of business they are, but I thought Deborah Meaden's (Dragon's Den) comment on its success were appropriate here:
"I say to big companies that they need to behave as though they are an entrepreneurial small business, because as firms get larger, they tend to stop doing that, become arrogant and complacent and lose the qualities that made them great.   ..... they know what they are good at and also what their weaknesses are. ... The company is making sure it has the right expertise to help it develop. "
More: http://www.telegraph.co.uk/sponsored/technology/microsoft-office-365/8897226/Deborah-Meaden-praises-Superdrys-entrepreneurialism.html

I love Dragons Den (the US version - Shark Tank - is not half as good). That quote is very pertinent. Someone else posted a while back about how fast IS's transition was, how fast it became the opposite of what it started out as. It used to be a great little company, so far it is terrible at being part of a big corporation.


 

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