MicrostockGroup Sponsors


Author Topic: Would you think this was an acceptable use of an iStock editorial photo?  (Read 5140 times)

0 Members and 1 Guest are viewing this topic.

ShadySue

  • There is a crack in everything
« on: October 09, 2012, 18:27 »
0
About three weeks ago, I had a sale, obviously by the same buyer, of both of these editorial images I have at iStock.

A few days later, I found the image being used in a composite to illustrate a story.

Apart from the appalling compositing skills, is this type of alteration acceptable according to iStock's rules (apart from fact that it is credited to Getty rather than iStock/Liz Leyden as per iStock's t&c for crediting editorial images).

Now, according to this page, http://www.istockphoto.com/article_view.php?ID=1192, there is no actual forbidding of this sort of use of an editorial image:

"What are editorial images?
Editorial images are unaltered shots of specific brands, people, places, events and products. You'll find relevant imagery from Brad Pitt to the latest Apple product to world events and more.

How can I use editorial images?
iStock's editorial images provide specific context for your newspaper or magazine article, blog posts, websites and non-commercial presentations. The only thing that makes them different from the rest of our collection is that they can only be used this way. So as long as you're not using them for advertising, marketing, promotional or commercial purposes, they're safe to use. "

In this article also,there isno forbidding about that sort of use:


So, does that mean that any elements in an editorial photo can be taken out, digitally altered and composited into a totally different context, so long as it isn't a commercial use?

Of course, I tried to get some sort of ruling from CR about this.
On 24th September (> 2 weeks ago) I wrote:
~~~~~~~~~~~~
My editorial photo: [as above]
Heavily altered photo composite:
[as above]
Are iStock's editorial photos allowed to be used that way? I can not imagine that they can be.
Slainte
~~~~~~~~~~~~
I added further info, first to the source of the composite (I found it first on a copying site), than another that the photo was around the 26th or 27th to be found on over 20 websites.

I have had no reply to this support ticket and it has fallen off my open tickets list (but an outstanding Scout ticket from 8th Sept is still showing there).

So, is this a legitimate use of an editorial file? What if the person had been cut out of the photo, altered and composited into a totally different context?
This is a really important principle, IMO.
Liz      


« Reply #1 on: October 09, 2012, 18:34 »
0
TMZ reports celebrity news, so yes...the usage as a composite and parody are both appropriate.  TMZ also purposely makes anything they Photoshop look bad to make the point clear it's not an actual photo.

« Reply #2 on: October 10, 2012, 07:44 »
0
It's clearly not being presented as an actual photograph -so to me it seems quite acceptable. British newspapers (The Guardian especially)  have been doing these kind of montages of editorial images for years. I once had a picture of an oast house in Kent jazzed up to illustrate a Russian missile base (though that was the Sunday Sport)Obviously, this is quite different to disorting an actual news image -like adding in explosions to a picture of a war zone (to use a famous example) and trying to pass it off as genuine.
BTW -who is that celeb in the ice cream van? Looks familiar but can't quite place him. Pop star? Regards, David.
 

ShadySue

  • There is a crack in everything
« Reply #3 on: October 10, 2012, 07:53 »
0
BTW -who is that celeb in the ice cream van? Looks familiar but can't quite place him. Pop star? Regards, David.
Someone by the name of Chris Brown, apparently a rapper who a few years ago assaulted his girlfriend, another pop singer called Rihanna. (Obviously I have no interest celeb stuff, I just looked him up because of the photo.)

« Reply #4 on: October 10, 2012, 08:13 »
0
^^ Thanks Liz! That was going to bother me. Apologies for taking it off topic. Regards, David.

« Reply #5 on: October 10, 2012, 08:19 »
0
You got quite some exposure through TMZdotCOM. Not necessarily a bad thing.

Whoever interested in the picture will find it through Getty I would think.

At least the image is "crippled" enough so people cannot really rip it off anymore, so no lost royalties there either. I see that it's all over the interweb already.

Could be worse.

« Reply #6 on: October 10, 2012, 08:53 »
0
The Chris Brown part of the composite must have come from Getty. I doubt that the photographers/agencies who provided the rest of image are likely to get traceable credit exposure, alas.

« Reply #7 on: October 10, 2012, 08:57 »
0
Just did a Google Image Search of that composite and it has been picked up by a lot of other web sites, around 150 so far.

ShadySue

  • There is a crack in everything
« Reply #8 on: October 10, 2012, 09:24 »
0
You got quite some exposure through TMZdotCOM. Not necessarily a bad thing.
Not traceable unless someone did a GIS, which doesn't lead back to iStock or Getty.
So no possible benefit.

I'm more interested in the image theft issues (can a composite legitimately be copied with no redress by the original photographers because it's a composite?) and much more interested in the principle of an editorial photo being used this way. Not so much for this particular photo, but the principle that a person could legitimately be cut from an editorial photo and put into a different context or manipulated.

I understand that you might say why would anyone bother when there are so many released photos of people on white, and you are right; but if it's allowed in theory, it's something I didn't realise. Originally when iStock launched editorial, there was a guide to editorial for buyers which clearly said that a file could not even be cropped to change context, but I now can't find that whole article when searching articles on 'editorial'.

« Reply #9 on: October 10, 2012, 09:40 »
0
... I'm more interested in the image theft issues (can a composite legitimately be copied with no redress by the original photographers because it's a composite?) and much more interested in the principle of an editorial photo being used this way. Not so much for this particular photo, but the principle that a person could legitimately be cut from an editorial photo and put into a different context or manipulated. ...

All I can tell you from my experience when my best seller was used as a background and an isolated element was slapped on top of it, another contributor tried to (or actually did) sell it through many stock agencies.

I had no problems making my case as all agencies did not allow such usage (in regards to using other copyright protected material to be resold).

I don't know what the situation is about "spreading" the image across the internet. Sure most web site live off the advertising revenue so if your image goes viral it may be a money maker so to speak.

An attorney would help you determine that.

ShadySue

  • There is a crack in everything
« Reply #10 on: October 10, 2012, 10:26 »
0

An attorney would help you determine that.
I'm sure that even if I could find a Scottish lawyer who specialised in American IP legislation, they'd cost an arm and a leg for each five minutes' consulation.

I was innocently hoping that, as an exclusive, iStock would help me to determine that. That should come out of their 70%, as per the exclusive ASA: "Exclusivity makes it easier for us to protect our contributors. We can better enforce compliance issues when we know an image came from us and must follow our licensing agreement." Yeah, I know by now that the agreement is only binding on us.

You'd think at least I should get more than an auto-reply to my ticket, rather than have it disappear without trace.

RacePhoto

« Reply #11 on: October 10, 2012, 11:09 »
0
Sad to say, it's a composite and a Parody to boot. I have a feeling it's legal as a new work with significant modifications. Doesn't violate the Editorial use, because it is Editorial, not commercial product endorsement. Doesn't violate your rights because of the alterations.

If you ask a lawyer you could get a different answer or the same answer. Copyright is a slippery quicksand filled snake pit.

ShadySue

  • There is a crack in everything
« Reply #12 on: October 10, 2012, 11:21 »
0
OK not about this photo, but what about someone from an editorial photo, e.g. a crowd scene, being composited into another scene, possibly causing awkwardness or embarrassment to them?
Or they could be photoshopped nastily etc?

« Reply #13 on: October 11, 2012, 00:16 »
0
to me it is not appropriate usage, first it alternates the fact, the guy wasn't there and nothing related to the food wagon. Editorial purpose image should not be alternated.


Anyway, appropriate or not, if all up to someone bring it to court.




 

Related Topics

  Subject / Started by Replies Last post
11 Replies
5145 Views
Last post April 14, 2008, 21:08
by RacePhoto
7 Replies
4371 Views
Last post August 21, 2009, 16:11
by madelaide
5 Replies
6062 Views
Last post March 09, 2011, 03:18
by RacePhoto
5 Replies
2795 Views
Last post November 28, 2011, 12:49
by WarrenPrice
6 Replies
4385 Views
Last post May 19, 2012, 04:44
by ShadySue

Sponsors

Mega Bundle of 5,900+ Professional Lightroom Presets

Microstock Poll Results

Sponsors