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Author Topic: Graphic Design USA Annual Survey of Designers  (Read 3351 times)

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« on: September 25, 2010, 22:58 »
I don't know how many of you read the advance press on this but it will appear in the September issue of Graphic Design USA which is a high-end beautifully printed magazine aimed at serious designers (a lot of New York Madison Avenue type agencies and up and coming designers are showcased).

GDUSA Reader Survey Reveals Value and Usage of Stock Imagery Among Designers

NEW YORK--An annual survey of 1,139 GDUSA readers shows designers rely on stock imagery today more than ever. The survey, which the magazine has been doing for 24 years, shows that 95 percent of designers use stock in their work.

The survey demonstrated how important innovations like subscription models, micropayment, robust search capabilities and royalty-free licensing have contributed to the use and acceptance of stock.

In general, designers are satisfied with the range of choices and the quality of images available today, and most believe collections continue to improve. However, many respondents pointed out a lack of originality, contemporary imagery and a tremendous need for greater diversity in cultural, ethnicity, gender and age offerings. Those same designers indicated that they are willing to pay a premium for this kind of content.

Volume of stock used is also up. More than half of the respondents use no fewer than 20 images per year and 20 percent use more than 100. Part of the reason these numbers are so high is that multiple images are used on a per project basis. The majority of the designers 62 percent use between 1 and 4 images per project.

Designers use a mix of rights managed and royalty free images - 94% RF, 41% RM and 37% both. They spend more total dollars on royalty free images. 51% buy images from 4 to 5 sites, 17% from 2 to 3 sites, 21% only one site. When further queried about their choice preferences if visiting multiple sites, iStockphoto emerged as the favorite/go-to microstock agency (70% with a preference chose istock).

The top 3 reasons for choosing a particular site were affordable pricing, quality of collections and search ease. The top 5 categories of images used most often were 1)people, 2)business/industry, 3)lifestyle, 4)abstracts/backgrounds/concepts and 5)food and beverage.


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