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Author Topic: ImStocker Keyworder - new tool to choose profitable keywords  (Read 32920 times)

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« on: January 14, 2019, 15:05 »
+3
Hello! My name is Mikhail and I am developer of ImStocker :)

Keywording is hard but very important process. Your keywords should be not just relevant, they also should be competitive. To help finding such keywords I have created IMS Keyworder service (https://imstocker.com/en/keyworder)

Enter some search phrase, pick similar pictures and the service will show you list of relevant keywords and how good they are.

Each keyword in service have special mark, called rank, which calculated based on popularity (how often customers download assets with that keyword and how often they view these files) and competition level (number of assets which contain that keyword). This information helps you choose most profitable and relevant keywords.

Other features:
   saving metadata to JPEG-files
   advanced search: type of assets (photo, illustration, vector or video), type of license, presence of model release
   combining results of subsequence searches
   spellchecking
   trademark highlighting
   synonyms
   keyword templates
   ..

This service is free and I hope you will like it  :)

Please try it here: https://imstocker.com/en/keyworder


« Reply #1 on: January 14, 2019, 15:43 »
+4
I was intrigued to see what your tool did, so I tried some searches including keywords that I expected would show some of my popular images.

They did show up, but the keywords shown in purple for them - if I understand it correctly, those would be the best selling keywords for those files - aren't the keywords that Shutterstock shows me as the top selling ones (using the top performers list).

I obviously have no clue as to whether what SS shows me is accurate, but as you're apparently looking at SS, AS and CanStock (looking at the thumbnails that show up), how do you know?

Images are duplicated when they are on multiple agencies - it'd probably make more sense not to show the same image multiple times, or at least to somehow indicate it's a duplicate.

I tried the synonyms feature and it was utterly wrong - lots of truly useless suggestions (very funny though; dixie and southwest as synonyms for "New England" and trendy, fashion and accessory for "New Hampshire")

It is certainly important to include relevant keywords, but a keyword is either relevant or not, and how often it's searched for by buyers doesn't make it any more relevant to an image.

What is the thinking behind showing the "competitveness" of keywords? Spamming images with irrelevant keywords that are popular is already an issue; doesn't a tool like this just encourage more spamming?

« Reply #2 on: January 14, 2019, 16:33 »
+1
It is certainly important to include relevant keywords, but a keyword is either relevant or not, and how often it's searched for by buyers doesn't make it any more relevant to an image.

I disagree completely on that point.  Assuming the keyword is relevant to my image, then I absolutely want the keywords that are most often used by buyers.

If all my keywords are relevant, but no buyer uses them, then I have wasted my time even bothering to upload it. 

I frequently find that I can get more than the maximum allowed 50 keywords.  That is where knowing the "competitiveness" of the keywords comes into play.  If I find myself with 60, currently I knock out 10 that I would personally not use.  I would much rather knock off 10 that I know buyers are not using though.

ShadySue

  • There is a crack in everything
« Reply #3 on: January 14, 2019, 17:19 »
0
It is certainly important to include relevant keywords, but a keyword is either relevant or not, and how often it's searched for by buyers doesn't make it any more relevant to an image.

I disagree completely on that point.  Assuming the keyword is relevant to my image, then I absolutely want the keywords that are most often used by buyers.
That's what she said.

Quote
If all my keywords are relevant, but no buyer uses them, then I have wasted my time even bothering to upload it. 
That's a totally different issue, but a relevant one at mini-micro prices.

« Reply #4 on: January 14, 2019, 17:55 »
0
thanks. Just tried it for a couple and i think it works well if you choose the right images and delete the irrelevant tags. The colour coding is an interesting way of looking at possible keywords if nothing else.

« Reply #5 on: January 14, 2019, 19:35 »
0
I've tried a lot of these tools and though I've been using the same one for years, this one looks interesting enough to spend a little more time on. A couple observations. It is looking at recent files; a file of mine uploaded a couple of days ago popped up in my search.

Also, and I may be wrong, but the words you got if you clicked 50 and the ones you got if you click 25 and changed it to 50 aren't the same.

Per relevance, two that showed up in mine were lscape and lmark. I can't imagine anyone ever using those tags to look for an engine, so would question the relevance.

At any rate, looking forward to digging in a bit more.

« Reply #6 on: January 14, 2019, 22:44 »
0
It looks interesting, but it need a lot more developing before to trust and use it. I searched for bitcoin and it shows me the word "bitcoin" with rank 0

« Reply #7 on: January 15, 2019, 03:07 »
0
Thank you for all your reviews! :)

Idea of keyword ranking is in exactly what mindstorm said:

I frequently find that I can get more than the maximum allowed 50 keywords.  That is where knowing the "competitiveness" of the keywords comes into play.  If I find myself with 60, currently I knock out 10 that I would personally not use.  I would much rather knock off 10 that I know buyers are not using though.

When you have described your file with more than 50 relevant words you have to choose which keywords should be removed. And ImStocker shows you additional statistic information to help you make your choice. It is not about spamming. It is about optimizing your metadata

I was intrigued to see what your tool did, so I tried some searches including keywords that I expected would show some of my popular images.

They did show up, but the keywords shown in purple for them - if I understand it correctly, those would be the best selling keywords for those files - aren't the keywords that Shutterstock shows me as the top selling ones (using the top performers list).

For now keywords rank is system-wide property, it is calculated based on information of entire database (about 7 000 000 analyzed files). Therefore, rank of same keyword in different queries will be same. Thats why it is important also to take into account frequency of keyword how often this keyword appeared in selected files (showed in parenthesis)

I obviously have no clue as to whether what SS shows me is accurate, but as you're apparently looking at SS, AS and CanStock (looking at the thumbnails that show up), how do you know?

Keyword rank is based only on open information. To calculate competitiveness (C in popup window) ImStocker uses number of analyzed works with such keyword on ShutterStock, Fotolia, Dreamstime and CanStockPhoto. To calculate download (D) and view (V) rank data only from Dreamstime and CanStockPhoto are used, because Shutterstock and Fotolia are not showing this information. Market of Dreamstime and CanStockPhoto are very small relative to Shutterstock, that is why ImStocker uses not absolute values but relative ones. While customers are downloading and viewing pictures with same themes, it is possible to extrapolate received data for other microstock agencies

In future, I plan to make ranking algorithm more smart that is why it is very important for me to receive such comments like yours. I will really appreciate if someone will share with me information about searched keyword from top performers list. It will be very helpful for me

 
Images are duplicated when they are on multiple agencies - it'd probably make more sense not to show the same image multiple times, or at least to somehow indicate it's a duplicate.
 

I know about this issue and plan to fix it in future updates

I tried the synonyms feature and it was utterly wrong - lots of truly useless suggestions (very funny though; dixie and southwest as synonyms for "New England" and trendy, fashion and accessory for "New Hampshire")
 

Synonym lists are computed using AI. They are not manually curated lists. Thats why I have called them Synonyms & semantically related words in popup window and only AI knows how exactly these keywords are semantically connected:)

Sometimes it is helpful, and I agree that sometimes it is totally wrong. It will be great if some native-speaker will help me to fix it.

Also, and I may be wrong, but the words you got if you clicked 50 and the ones you got if you click 25 and changed it to 50 aren't the same.
 

Thanks for noticing. I think it was because now these buttons works as switchers. When you click 50, you get [150]. Then you click 25, you turn off first 25 words because they are already selected, and you get [2650]. Then you click 50, and you will get [26..50, 1..25[. because last 25 are already selected and ImStocker is not changing position of already selected keywords. I will try to make behavior more obvious

Per relevance, two that showed up in mine were lscape and lmark. I can't imagine anyone ever using those tags to look for an engine, so would question the relevance.
 

Keywords in suggested list firstly are ordered by number of repeats in selected files. If you have seen lscape and lmark it is mean that authors are often using these keywords for some strange reason :)

It looks interesting, but it need a lot more developing before to trust and use it. I searched for bitcoin and it shows me the word "bitcoin" with rank 0

Zero rank means that this keyword is appeared very small times in database of already analyzed files by ImStocker. This keyword will receive real rank when ImStocker will analyze enough files with that keyword. Use ImStocker and it will happen sooner :)

Thank for all of you again for your comments!

« Reply #8 on: January 15, 2019, 09:35 »
+1
...To calculate download (D) and view (V) rank data only from Dreamstime and CanStockPhoto are used, because Shutterstock and Fotolia are not showing this information. Market of Dreamstime and CanStockPhoto are very small relative to Shutterstock, that is why ImStocker uses not absolute values but relative ones. ...

DT and CanStock are not just smaller, but arguably increasingly irrelevant in the marketplace and doing anything on the basis of their sales patterns has major risks.

I just looked at my last 20 sales at DT and at SS to see if there was any overlap at all (and that has issues as a bad day at SS is now about the same as a good month at DT in terms of volume) and there wasn't any. Not one image.

I went back to a day just before Christmas at SS to see if that helped line up a bit better with DT and that gave me one file in common to both lists.

I left CanStock years ago (because of slow and increasingly low value sales) so I can't compare.

I did a similar last 20 at AdobeStock and likewise, no overlap. Went back to December - one file overlap (and it's the same file as at SS).

I understand you can't get the data you want from the agencies that are actually selling but that doesn't improve the relevance of the data you can get.

« Reply #9 on: January 16, 2019, 07:42 »
+4
Hello Mikhail!
Wow, you have developed very interesting tool to be honest. Certainly it has a potential to become very valuable resource. Have the best of luck to improve and tweak it further, looking forward to it's development!

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #10 on: January 16, 2019, 07:49 »
+2
Hello Mikhail!
Wow, you have developed very interesting tool to be honest. Certainly it has a potential to become very valuable resource. Have the best of luck to improve and tweak it further, looking forward to it's development!

I'd second that thought, just about what I was going to write. I see loads of potential and promise, I hope for continued development.

« Reply #11 on: January 16, 2019, 09:34 »
0
Really useful tool

« Reply #12 on: January 17, 2019, 18:11 »
+1
Nice. :)

jovannig

  • I love to travel and make pictures
« Reply #13 on: January 24, 2019, 04:25 »
+1
Great tool!
I will try to use it instead of the SS one.
I think the first keywords should be the purple ones, then the blue ones, regardless of the number of appearances.Thanks and I hope you'll further develop this tool!

« Reply #14 on: January 24, 2019, 06:02 »
+1
Thank you for your kind words!

steheap

  • Author of best selling "Get Started in Stock"

« Reply #15 on: February 01, 2019, 16:19 »
+1
I've been playing with it and while I may not understand everything about your color codes, I'm finding it helpful to get me started on my keywords. What I found would be helpful is that when you click the arrow to show more images, at the moment you just show one more. It would be better if you showed a new row of images to choose from - ie replace the current set by a new set.

I plan to do a blog post at some point comparing these different keywording systems - it would be interesting to see how they all compare.

Steve

« Reply #16 on: February 02, 2019, 23:54 »
+2
Looks interesting, maybe you'll want to post a short info on why it'll work better than lets say opening up shutterstock and using their tool.

« Reply #17 on: February 22, 2019, 13:11 »
+2
I've been playing with it and while I may not understand everything about your color codes, I'm finding it helpful to get me started on my keywords. What I found would be helpful is that when you click the arrow to show more images, at the moment you just show one more. It would be better if you showed a new row of images to choose from - ie replace the current set by a new set.
Thank you for suggestion! I will think about it

I plan to do a blog post at some point comparing these different keywording systems - it would be interesting to see how they all compare.

It will be very interesting research, please, send me a link when you publish it (if not yet). And if you will need some help I will be glad to help you :)

Looks interesting, maybe you'll want to post a short info on why it'll work better than lets say opening up shutterstock and using their tool.
I believe that ImStocker Keyworder has at least two strong advantages relative to SS tool.

Firstly, it shows additional information about keywords, based on statistic of their usage, which helps you to choose them more wisely. It is some sort of research project, where I try to find answers to questions how to make keywording process easier? How to automate it? How to help customers to find your images/videos?.

Secondly, IMS Keyworder is more flexible tool: you can combine different search queries, you can search thought different markets, you can customize tool with a lot of settings, you can save metadata into jpeg files online and etc.

:)



« Reply #18 on: February 22, 2019, 13:28 »
+3
New update of ImStocker (https://imstocker.com/en/keyworder):

1) New advanced search
Now you can choose where to search images and specify which keywords should be excluded

2) Skipping assets with similar keywords
Now ImStocker removes images from search result, which have same set of keywords as already existent ones (usually it is duplicating pictures)

3) New Dark theme
Now you can select dark theme of interface in settings window (to work at the night :) )

4) Highlighting of duplicating keywords
When you enter keywords by yourself, you can accidentally write already existent keyword, and now ImStocker shows such words.

5) + many small improvements

https://imstocker.com/en/blog/23-update-imroved-search-and-interface - release notes with pictures

Hope you will like this update :)


« Reply #19 on: February 25, 2019, 21:05 »
+1
Gave it a shot, looks really interesting. Thanks a ton for building it

« Reply #20 on: February 27, 2019, 09:31 »
0
Hi, for me looks very good.
Please add support for get title ... or title suggestion from selected photos and keyword translation. Thank You

« Reply #21 on: February 28, 2019, 13:45 »
0
Hi, for me looks very good.
Please add support for get title ... or title suggestion from selected photos and keyword translation. Thank You
I plan in future to show all titles of selected photos in one place, but for now you can get title of selected photo from popup when you hover it:



Keyword translation is now available in russian version: https://imstocker.com/ru/keyworder . Translation to which language you are interesting in?

« Reply #22 on: March 30, 2019, 14:47 »
0
New update:
1) Now you can browse found images to select similar ones in the popup window (click "Select works..." button)
2) You can choose one of three interface layout modes
3) And you can sort your selected keywords using quick sort buttons

https://imstocker.com/en/blog/25-image-browser-and-interface-customization

What I found would be helpful is that when you click the arrow to show more images, at the moment you just show one more. It would be better if you showed a new row of images to choose from - ie replace the current set by a new set.

I have increased speed of image switching

steheap

  • Author of best selling "Get Started in Stock"

« Reply #23 on: March 30, 2019, 15:34 »
+1
This is getting much better. I like the alternative ways to browse the images, the selection is keywords is easy. In fact this is now my "go to" keywording tool.

Steve

« Reply #24 on: June 12, 2019, 19:36 »
+3
New update of ImStocker Keyworder interface:  :)
- Keywords' tooltips in "Your keywords" block
- Rank filter in "Suggested keywords" block
- Option to filter multi-word keywords
- Improvements of two-column interface layout

Update description with pictures: https://imstocker.com/en/blog/28-usability-update-big

« Reply #25 on: June 12, 2019, 21:39 »
+1
Looks like I'll have to give this a shot

« Reply #26 on: August 04, 2019, 16:34 »
0
Hi! New update of ImStocker (https://imstocker.com/en/keyworder):
- Search bar improvements
- Multiple keywords selecting & dragging using "Ctrl" key
- Quick template using
- Default template or pre selected keywords
- Notification of exceeding 50 keywords

Read more about this update here: https://imstocker.com/en/blog/30-summer-update
« Last Edit: August 04, 2019, 16:41 by Imstocker »

« Reply #27 on: August 04, 2019, 17:16 »
0
I love ImStocker and use for every photo and clip I upload to stock!

Other than your first line on the 'updates' list though, I don't understand the rest?  Maybe it will be obvious when I next use it (planned session later tonight), or can you expand a bit on the template, pre-selected keywords, dragging, etc?

And I am pretty sure I was always notified when exceeding 50 keywords.  Or maybe it just showed the number before, and I always kept an eye on that? (guess I don't remember how it worked -- just that it did...  :) )

« Reply #28 on: August 05, 2019, 07:41 »
+2
Sorry for very short update description :)

Search bar improvements
- Now ImStocker remembers last used type in the search.
- Search bar now is sticked to top of the page when you scroll down the page. It became easier to start a new search when you finish with previous one

Multiple keywords selecting & dragging using "Ctrl" key
Previously, when you need to rearrange the final keywords, it was possible to drag multiple successive keywords. Now you can select multiple separate keywords using Ctrl + click and drag them together



Quick template using
Earlier, to apply some template you was need to open it in popup. Now you can do this with just two clicks: open "templates..." dropdown and click "+"

Default template or pre selected keywords
If you always add specific keywords to your files, you can create a template with them and mark this template as "Default". After that, when you start a new search, keywords of this template will be already selected

Default template or pre selected keywords
If you always add specific keywords to your files, you can create a template with them and mark this template as "Default". After that, when you start a new search, keywords of this template will be already selected

Notification of exceeding 50 keywords
Notification became more visible. Now when you exceed 50 keywords, border of "Suggested keywords" and "You keywords" areas become red

Some pictures about this update here: https://imstocker.com/en/blog/30-summer-update

... and I have also fixed many bugs

Creation of many of these improvements was inspired by ImStocker users. So if anyone have some idea please share it here, in this thread, or in the feedback form: https://imstocker.com/en/page/feedback :)
« Last Edit: August 05, 2019, 07:44 by Imstocker »

« Reply #29 on: October 02, 2019, 13:18 »
+1
October update of ImStocker and one announcement :)

1. Optimization
The service should start working a little faster.

2. Saving metadata to EPS
Now it is possible to save title, description and keywords into EPS files

3. Template search
If you have more than 10 templates, you can use search to filter them by name

4. Multiple microstock selection in advanced search
Now you can choose more precisely which microstocks should be used as a source.

Link to the news: https://imstocker.com/en/blog/34-october-update

And the announcement:

ImStocker Desktop - new cross-platform application for managing your file metadata, attribution and collaboration



The demo will be available in November

« Reply #30 on: October 08, 2019, 11:32 »
0
Hi, were you in the process of updating it? The site seemed down today

« Reply #31 on: October 10, 2019, 01:13 »
0
Hi, were you in the process of updating it? The site seemed down today
There were a small technical problems. Sorry for that

« Reply #32 on: December 27, 2019, 00:42 »
+1
December update of ImStocker

1. Two-step interface layout mode
In this mode, you select similar images in the first step, and then choose keywords. You can enable it using this button:



2. Highlighting for selected root/similar words
In the previous version, such words were highlighted only before you select them. Now they are highlighted always, even in "Your keywords" section. You can disable it in "Edit... -> Settings"



3. New commands in the "Edit..." menu for your keyword list changing
- Break complex keywords into separate words
- Remove duplicate root/similar words
- Remove words exceeding 50 words limit
- Remove misspelled keywords

4. Highlighting for misspelled words in suggested keywords section
Now misspelled keywords are marked also in "Suggested keywords" section. In addition, you can help to compile ImStocker's dictionary by sending errors using the right mouse button menu

+ A little abuse protection
ImStocker Keyword is free service, and to prevent the situation when someone send the thousands search requests and block ImStocker for other users, we added limits for anonymous users. Limit is about 30 requests per day, judging by the statistics, this is enough for most users. But if you need more, just register and sign in. It is free

Read more here: https://imstocker.com/en/blog/38-december-update

Happy New Year!  :)

« Reply #33 on: April 01, 2020, 04:58 »
0
Hi!

We have just released April Update of ImStocker Keyworder:

1. Almost totally rewritten keywords editor
- Autocompleting



- Auto separator inserting when you start type new keyword
- Improved keywords dragging
- Keyboard navigation improvement
- etc

2. New UI customization options: columns swapping and thumbnails mode setting
3. New options to sort keywords
4. Import/export templates

Read more here: https://imstocker.com/en/blog/40-april-update

And be healthy! :)

« Reply #34 on: April 01, 2020, 11:53 »
0
Awesome stuff

Sent from my HD1901 using Tapatalk


« Reply #35 on: April 04, 2020, 07:09 »
+2
Another small, but important update:

Now ImStocker takes into account current trends to calculate rank of the keywords:



A little more info: https://imstocker.com/en/blog/42-rank-system-update

« Reply #36 on: May 25, 2020, 19:35 »
0
Hi I really like this site but I am getting this today "Server error
An error occurred in the application and your page could not be served. If you are the application owner, check your logs for details." Is anyone else having trouble?

« Reply #37 on: May 26, 2020, 01:08 »
0
Hi I really like this site but I am getting this today "Server error
An error occurred in the application and your page could not be served. If you are the application owner, check your logs for details." Is anyone else having trouble?

I have recovered it. Thank you for message

« Reply #38 on: June 20, 2020, 13:41 »
+1
Hi I really like this site but I am getting this today "Server error
An error occurred in the application and your page could not be served. If you are the application owner, check your logs for details." Is anyone else having trouble?

I have recovered it. Thank you for message
Absolutely love the callout you have on your site regarding the 10c royalties of shutterstock. Thanks for fighting with us

Sent from my HD1901 using Tapatalk


« Reply #39 on: June 22, 2020, 13:52 »
+5
Absolutely love the callout you have on your site regarding the 10c royalties of shutterstock. Thanks for fighting with us

Sent from my HD1901 using Tapatalk

I believe that the Shutterstock changes will have negative consequences for all industry. The less contributors earn, the less they can invest to such tools as IMS Keyworder or other.

I think, that the worst thing is not the level system itself, but HOW they did it. That's why I decided to show the mark till 01 July (at least)

« Reply #40 on: February 04, 2021, 03:16 »
0
Hi!

Update for registered users of ImStocker

Now you can view statistics of your IMS Keyworder usage in your profile page.

Hope, it becomes some sort of motivation tool to help you to attribute more files



More info here: https://imstocker.com/en/blog/45-keyworder-stats

« Reply #41 on: March 02, 2021, 04:35 »
0
Now usage of ImStocker Keyworder become more convenient. Thanks to our new program - ImStocker Studio! Details will be in the neighbour topic :)

We will work on both project at the same time. So the ImStocker Keyworder soon will get new features. Stay in touch!

« Reply #42 on: June 23, 2021, 11:34 »
0
Small update of our keywording service:




ImStocker Keyworder got a new keyword filter - words used on Getty. When it is active, only keywords, that are used at least once in a Getty submission, are shown. This should make the work with this microstock easier

The same filter appeared in our program for Windows and Mac - ImStocker Studio. Hurry up and try it yourself - till 28th of June free ImStocker Studio PRO trial is available for everyone.

You can see this filter in action here: https://imstocker.com/en/blog/55-getty-filter

« Reply #43 on: September 04, 2021, 00:18 »
0
Hello,

We have released additional languages for keyword translation. Now you can choose one of 15 languages that supports this feature.

Learn more here: https://imstocker.com/en/blog/62-new-translation-languages

« Reply #44 on: September 06, 2021, 17:36 »
0
Ah! the old keywording issue.
I think the issue really is
A/ that every online stock library amplifies different keywords, so that is an issue.

B/ every country in the workd liicensees use differnt keypwords to search for the same images ie, because of difference in language

C/ I thnk the first line in the title is more important than keywords

D/ Logarithm are the problem here because every online stock library has it's own and tweaks them to their benefit, so it does not matter what our keywords are unless you fit into the search profile they create even if you have the same keywords your images will probaly will be way down the list.

One of the sites I have images with shows the search words used to find the image that has been licensed and quite often these words have nothing to do with a description of the image.

I think the most important thing we can do is to shoot and upload, I am still licensing images I created and uploaded in 2006.



« Reply #45 on: September 06, 2021, 18:58 »
0
...

C/ I thnk the first line in the title is more important than keywords

D/ Logarithm are the problem here because every online stock library has it's own and tweaks them to their benefit, so it does not matter what our keywords are unless you fit into the search profile they create even if you have the same keywords your images will probaly will be way down the list...

some agencies use ONLY keywords & ignore the desc (or even the title) in searches

as far as algorithms, your keywords certainly matter -- that's usually what those algorithms use, so poor tagging decreases your chance of being seen

guesses about manipulation and other evil actions from agencies are irrelevant - work on things you cancontrol & dont obcess over things you cant


 

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