Agency Based Discussion > New Sites - General
Austockphoto – new player selling royalty free in Australia
Justanotherphotographer:
Hi. Not Australian, but wish you best of luck.
Thanks for coming in and honestly announcing your agency, unlike many, many (or even most) other new players who pose as contributors and come in tell us about a great new agency they have "discovered". Refreshing.
increasingdifficulty:
--- Quote from: ShadySue on June 12, 2017, 02:36 ---Actually, a localised specialist agency is a very good idea. I know of one (RM) which has survived for years supplying photos of a much smaller country than Australia (used to be 'general', then specialised).
Good Luck @OP.
--- End quote ---
Precisely.
Advertising agencies in certain countries often want images that are from that country, and often in a style that matches well with the country and is often best done by local photographers. Many agencies have more than $1 to spare and don't want to wade through 200,000 crap images on Shutterstock.
It's not strange at all and that's how it works with more high-end sites. So save your comments.
I wonder how many of you "how not to run your business" commenters actually run your own successful business?
It just becomes another tiresome bitter rant on how bad the business idea is, instead of saying: cool, but I'm not in Australia so best of luck.
namussi:
I'm being realistic, and trying to look at this new entrant in a business-like way. Plenty of new stock agencies have come and gone over the past fifteen years.
The key questions:
Are there enough potential buyers of pictures of Australia (taken by Australians) whose needs are not being met? How much are those buyers willing to pay? (It would be great if they would pay a premium for such material.)
Australians are rich. (The Australian economy has set a world record for the longest period without a recession -- 25 years and nine months, I think.)
But per capita GDP is not a good guide to the demand for stock photography if there aren't many people. The per capita GDP of Monaco is three times that of Australia. So would it make sense to start a Monaco-only stock agency? Probably not, as only 38000 people live in Monaco.
Remember, more people live in Shanghai than in the whole of Australia.
Mining and agriculture are much more important for the Australian economy compared to say, the economies of United States or Western Europe.
And miners and farmers, on the whole, need few stock photos.
namussi:
Advertising agencies in certain countries often want images that are from that country, and often in a style that matches well with the country and is often best done by local photographers.
It's not strange at all and that's how it works with more high-end sites. So save your idiotic comments.
Firstly, 'do they want such things often enough to make this sustainable?
Secondly, do the people who run this agency have the skill to find such photographers, and then to promote the website to these advertising agencies in those "certain" countries?
increasingdifficulty:
--- Quote from: namussi on June 12, 2017, 03:09 ---Firstly, 'do they want such things often enough to make this sustainable?
Secondly, do the people who run this agency have the skill to find such photographers, and then to promote the website to these advertising agencies in those "certain" countries?
--- End quote ---
Don't know. And neither do you. So it's rather pointless to put down ideas. Let the business owners worry about that.
But I guess naysayers can be really good motivation (listening to successful people) so maybe it's needed. ;D
---
People with more than $20 to spare for the "advertising campaign" might be more inclined to go with local talent and quality, instead of shopping at the dollar store.
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